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International Business Management (pdf)

   

Added on  2021-04-24

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Running head: INTERNATIONAL BUSINESS MANAGEMENTInternational Business ManagementName of the StudentName of the UniversityAuthor’s note
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1INTERNATIONAL BUSINESS MANAGEMENTExecutive Summary The purpose of this assignment is to understand the consumer centricity approach of businessorganisation that operates in the e-business or e-commerce model. This is a technologicallydriven business model and the customers in this model and their preferences are givenprecedence and theycan be divided in internal and external segments which are discussed in theassignment. The approaches of communicating with these customers are also discussed.
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2INTERNATIONAL BUSINESS MANAGEMENTContentsIntroduction......................................................................................................................................3Consumer behavior and E-commerce..............................................................................................3Trends in E-business........................................................................................................................4Challenges in E-business.................................................................................................................5E-business and E-marketing strategies............................................................................................5Characteristics of the internal and external customers....................................................................6Communication approaches.............................................................................................................6Conclusion.......................................................................................................................................7Reference list:..................................................................................................................................8
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