International Business: Market Selection and Entry Strategies for CafePod Coffee

International Business

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
Discuss about the chosen firm and principles for achieving global value.............................2
Describe the nation you would suggest to enter the market...................................................3
Mention appropriate academic models associated to the market selection procedures globally
with entry schemes.................................................................................................................3
Steps involved in the internationalization and their market assortment.................................4
Explain typical barriers that will be faced as company expand the business internationally 6
On the basis of above analysis, evaluate a relevant implementation method for the
internationalisation system for the required goal marketplace ..............................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

EXECUTIVE SUMMARY
For a business organisation, their growth depends on the global value because this
provides various advantages to the company by fostering and boosting their performances.
Global value and recognition helps in acquiring the greater heights by fulfilling every set
objectives and goals of the business organisation. To get a brand image and value in some other
country or nation the business organisation needs to examine their industry conditions and how
the chosen mode of entry into the market will benefit them. The Cafe coffee is looked after
because this firm has got different revelations that will help foster the business organisation
globally.
INTRODUCTION
In today's date international business is exchange between two organisations and related
movements of any business which is generally outside the edges of the domestic countries. It is
evident that the international business is not only limited to some particular cash amount or
insurance premium but also they considers their dealings with different parties and firms which
include export and import of products, their related introduction and innovations and many more.
For a business organisation is very crucial that the organisation grows globally and has
international brand value and so internationalization has a great impact on the business
organisation and it is very crucial for them to enhance their market base as well as their business
expansion. International image provides confidence and encourages the business in a great
manner by providing a global platform and giving access to perform their various functionality at
global level (Bednarczyk, 2019). In this way the firm starts to grow globally and and exploring
more of practices that would enhance the productivity and expansion of share in the organisation.
For this report, CAFEPOD coffee which is a well familiar small business in the city of UK has
been taken into circumstance. This firm is known for giving quality and excellent flavours to the
coffee. The CAFEPOD Ltd. Is located in London which has been in the industry for long 11
years. This business firm has decided to go for higher expansion in their business by setting up
their business in the markets of Denmark. Thus this report will comprise of the summary of the
business organisation that would foster the expansion along with barriers and entry into market
strategies which are faced during global internationalization.
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TASK
Literature assessment
According to the (Clark and et. al., 2018) the operation of any business functionality
across the edges and boundaries of the domestic nation refers to international business. Exporting
and importing of goods, products and services between more of nations is known as international
business. In any business organisation, cost play plays an important role in their growth and
enhancement of their business in the developed market such as in nations like United States and
Europe. When making any decision for the business organisation, many factors are taken into
consideration such as manufacturing goods, their selling goods and products and etc. Any
international business aids in the business growth by developing their brand value in the global
economy and on the other hand this also comprises many challenges and risks. As we know that
each nation has their own currency which directly affects the business model of the firm. Some
global challenges that are faced by the organisation are communication and social obstructions,
their different culture, rules and regulations and many more. For these difficulties, one
organisations needs the requirement of different experts that would aid in the process and can
better advise who can foster in understanding of their culture and have a good knowledge of
finance (Ferasso and et. al., 2020).
Analysis and Discussion:
Discuss about the chosen firm and principles for achieving global value
CAFEPOD coffee co. is an autonomous business organisation that was founded by Peter
Grainger and Brent Hadfield in 2011 in the United Kingdom. The organisation is devoted in
offering different class of coffees such as B. Smooth, Intense, Wristlet, Origin Sumatra Lake
Tawar, Compatible capsules, Origin Columbia Hulia etc. The organisation is also known for
serving coffee capsules and espresso blends a that are made from food grade plastics that are
recyclable. The firm is private and has food and beverages services. The main goal of the firm is
to make good taste coffee of rich quality that can be easily be prepared at homes. There rae
different coffee beans such as the Nespresso, ground coffee and whole beans which has rich taste
and they enhance the delicious flavour of the coffee. The main goal of the business firm is to
provide refreshment to burst down the hustle of everyday life. The CAFEPOD idea came to Peter
when he was travelling to South America after leaving his job (Ghauri and et. al., 2021). He
came across the coffee plantation and then decided to provide the best of exciting taste and
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