International Business: Expansion of Starbucks in Japan

International Business

Table of Contents
INTRODUCTION ..........................................................................................................................5
TASK ..............................................................................................................................................5
Literature review.........................................................................................................................5
Provide a brief overview of the chosen organisation and the rationale for going international.
.....................................................................................................................................................6
Critically discuss which country you would recommend them to enter.....................................7
Demonstrate application of the relevant academic theory/models related to the process of
international market selection and entry strategies.....................................................................7
Discuss typical barriers that will be faced as the organisation expands internationally...........10
Based on your analysis, critically evaluate a relevant implementation approach for the
internationalisation process for the specified target market......................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

EXECUTIVE SUMMARY
The level of increasing or expanding business across the borders or beyond the
boundaries of a nation leads to conducting the business on an international level.
The availability of opportunities across the borders helps in expanding and
increasing the business on a global platform which allows the business to get
recognition on an international level. The expansion across the borders in business
with its increasing revenue allows the organisation to gain name, fame with
monetary benefit. The rise in growth of business thus boosts the confidence of the
authorities of the organisation. The most important factor in dealing with
international business is to consider the social, economic and geographical
conditions of the place. The coffee house chain of Starbucks will be analysed
considering its expansion in international market.