BSBMKG603 - Manage the marketing process

Running head: INTERNATIONAL BUSINESS
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INTERNATIONAL BUSINESS
Your Name
Date
Instructor Name

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Task 2
1. Marketing Briefing Report
Overall Business Objectives
To achieve the profits of at least 10% per annum.
Strategic Marketing Objectives
Ensuring all the performance indicators, the financial operations and the possible results support
the strategic policies.
To identify the new and the expand of the existing sources of the revenue
External factors impacting on the company including:
 The current economic conditions – Increase in sales of the products at the current
market by 20% over the next three years
 The industry trends and market changes – Development of overseas market
 The social trends and impact on the demand for nature care products – Increase in the
number of people who are purchasing while visiting the online store by 20%
 Competition – Competition with other eco friendly and high quality of the beauty
skin care products
Marketing Mix
Place- Brisbane, Queensland Australia
Product- High quality and eco friendly skin care products
Promotion- Advertising on the Australian body, soul website and the natural health magazine
Price- Offers quality product at a premium price range
Product Opportunities

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Cleansing cream for soothing of the skin during the removal of makeup, multi protection
moisturizing cream and regenerating facial scrubs
Promotional activities
Successful promotional activities like advertisement in the Australian body, soul website and in
the magazine of the natural health.
Pricing
The current pricing strategy of the company is to offer quality products at a vey premium cost
Distribution
The business is currently selling its products via number of retail outlets and the health food
stores. Furthermore website and shopping cart are some of the examples.
Marketing performance analysis
The company is at a strong financial position as depicted in the business plan and the estimated
budget is $50,000 for the upcoming financial years.
Recommendations for improving performance and marketing
Identification of new product ranges in the market to balance the competition
Review of the search engine optimization
Best practice integrated marketing communications to ensure maximum brand awareness
Continuation for the enhancement of the diversity at workplace
Strengthening of the skills for better customer support needs
2.
To
The Marketing Director
NatureCare

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Bisbane, Queensland
Australia
Subject: Appointment for discussion
Dear Sir,
In response to the marketing briefing report, I would like to discuss regarding the overall
business objectives together with the strategic marketing objectives of the company. The current
economic conditions together with the effectiveness of the marketing mix of the products of the
company need to be reviewed.
Hence I would request for an appointment with you for a though discussion of the document.
Thank you
Marketing Manager
3. Meeting for the discussion
4. Overall Business Objectives
To achieve the profits of at least 20% per annum within the upcoming years
Strategic Marketing Objectives
Increase in the sales of the product range especially the day cream which is popular among
women among 25 -55.
Expansion of the market of the products in the overseas retail stores apart from online shopping.
External factors impacting on the company including:
 The current economic conditions – Technologies for the products and the services for
the increase in the revenue and the profit of the company.

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 The industry trends and market changes – People are going for environment friendly
and natural products hence promotion of natural products with composition of the natural
ingredients is important
 The social trends and impact on the demand for nature care products – Increase in the
overseas online store and the international market range
 Competition – Competition with other eco friendly and high quality of the beauty
skin care products
Marketing Mix
Place- Brisbane, Queensland Australia
Product- High quality and eco friendly skin care products
Promotion- Advertising on the Australian body, soul website and the natural health magazine
Price- Offers natural quality product at a comparatively reasonable range
Product Opportunities
Cleansing cream for soothing of the skin during the removal of makeup, multi protection
moisturizing cream and regenerating facial scrubs, toner for the dry screen, sunscreen lotions for
all skin types, anti pigmentation serum, anti pollution and fairness cream.
Promotional activities
Successful promotional activities like advertisement in the Australian body, soul website and in
the magazine of the natural health, promotions in social platforms, television advertisement and
the sites streaming movies
Pricing
The current pricing strategy of the company is to offer natural quality product at a comparatively
reasonable range

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Distribution
The business is currently selling its products via number of retail outlets and the health food
stores. Furthermore website and shopping cart are some of the examples. The company must
also tie with some of the big e commerce brands like Amazon to sell its products
Marketing performance analysis
The company is at a strong financial position as depicted in the business plan and the estimated
budget is $60,000 for the upcoming financial years.
Recommendations for improving performance and marketing
Introduction of nature and eco friendly herbal product which are the current attraction among the
working women ranging among the age of 25-55.
Best practice integrated marketing communications to ensure maximum brand awareness
24*7 customer support via toll free number
Immediate response for the feedbacks and the comments of the customers
Taking importance of the comments and the customer reviews for the identification of the
customer needs
5. The plans:
Promotions in social platforms, television advertisement and the sites streaming movies
Introduction of nature and eco friendly herbal product
Tie with some of the big e commerce brands like Amazon
Increase in the overseas online store and the international market range
6. Communication Plan
# Time duration Activity/ Objective Expected outcome

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1 1-3 months
Interactive sessions at
workplace to encourage
participation of all the
employees
Comfortable and
friendly environment
together with effective
communication
2 6 months
Encouraging the employees to
come up with new and
innovative ideas for the herbal
and bio product range the
company is aiming to launch
Accumulation of
various ideas to reach
the needs of the
customers
3 3 months
Revising the issues in the
internal state of the company
and one to one session with all
the employees regarding the
issues they are facing
Enable better
communication with
the customers
7.
To
The Marketing Director
NatureCare
Bisbane, Queensland
Australia
Subject: Appointment for discussion of the revised report

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Dear Sir,
In response to the marketing briefing report, I would like to discuss regarding the overall
changes and the alteration in the business objectives together with the strategic marketing
objectives of the company. The company has aimed to introduce a new product range of the bio
and herbal skin care products including sunscreen, serum, scrubber, anti pigmentation and
fairness cream which will help in the increase in the sales range especially in the Asian
countries.
Hence I would request for an appointment with you for a though discussion of the revised
document.
Thank you
Marketing Manager
Task 3- 500 (6 points)
1. PPT
2.E-mail
To
The assessors
NatureCare
Bisbane, Queensland
Australia
Subject: Team Meeting
Dear Assessor,

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In response to the marketing briefing report, I would like to arrange for a team meeting with
all the assessors involved in the efforts of the marketing. This meeting would primarily focus
on the strategic marketing objectives and the communication strategies at Nature Care
Products. The team meeting will furthermore discuss topics related to effective marketing
and provide information to the staff with numerous levels of knowledge, skills and
experiences in the marketing for the explanation of the techniques. I would furthermore
explain the roles and the responsibilities of each of the staff members according to their level
of expertise, experiences and preferences. The meeting that will be conducted will be open
one and I would thus encourage all of the assess and the staff members to actively participate
in the meeting with their questions or any types of suggestions from their end.
Please attend the meeting that will take place on the date __ at ___(time) positively.
Thank you
Marketing Manager
3.Meeting
4.Mentoring plan
Details of the
meeting
arrangement
The time period The activities
that needs to be
completed
The number of
meetings
Expectations
Digital
Marketing
3 months Data analysis
Marketing and
sales skills
4 meetings Alice will cope
up the ability of
good copy and
visual story

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telling together
with expertise in
specific
marketing
channels
Marketing
Legislation
2-3 months Direct marketing
skills
Development of
marketing strategy
skills
2 meetings Innovations and
marketing
Strategic
Marketing
1-2 months Marketing Audit
Skills to develop
marketing budgets
2 -3 meetings Alice will be
expertise in the
development of
the marketing
strategies together
with the
identification of
the targeted
audience
Managing a team 1 month Effective
communication
skills
Respect and skills
of adaptability
2-4 meetings Alice will be
confident towards
the management of
team
Networking 1 month Building 2 meetings Alice will be good

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relationships
Identification of
network and
resource
in networking
skills
5.Meeting
6.Team performance review
To
The assessors
NatureCare
Bisbane, Queensland
Australia
Subject: Current unethical practices in the company
Dear Assessor,
In respond to the recent ongoing unethical practices in the company regarding the incoming
of the positive feedbacks from the customers by the strategies by the marketing team, I
would like to highlight the fact that the activity is totally unethical and illegal. Under the rule
of the customer law, it is totally unethical to request the customer for a positive feedback f
the company. Furthermore I have came to know that certain team members of the marketing
team are emailing the customers with discount coupons and offers for writing positive
testimonials about the products and the services of the company at the webpage of the
company and at the social media platform. This has been done in a repeated basis for gaining
bonus and incentives by certain team members. I would like to highlight the fact that the

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practice of bribing the customer is not only destroying the reputation and the market value of
the company but also the connectivity among the company to reach the needs of the
customer.
Hence I would like to have a strict note on the process of the e-mail and every e-mail
from the employees to the customers will now be thoroughly checked by panel of experts.
Furthermore I would request that the practice is immediately stopped. Employees who will
be noted to continue with the process will be considered under zero tolerance policy and
would be terminated without any further note. Please work as a team in building the owth of
the company ethically and not by any short cut means.
Thank you
Marketing Manager
Task 4
1. Review data
2. Marketing Performance Report
Overview of the campaign
The campaign Tourism 2020 is basically a strategy of whole government and long term
strategy of the industry for the development of the competitiveness and the resilience for the
tourism group of Australia for growing its economic contributions.
Potential of the Indian market for Australian tourism and current Indian market

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India is basically the market for the Australia’s eleventh largest tourism platform in the
domain of the arrival of the visitors. The continent of Australia ranks eight among all the
out bounded destinations for the travelers from the India.
Target customers
The targeted customers for driving the future growth of travel to Australia are the
affluent, mid life travelers including high qualified professionals, senior managers and
executives of the multinational companies, the honeymoon couples, independent travelers
and the entrepreneurs.
Marketing strategies
Increase in the understanding of the opportunity
Access to the research of the tourism of Australia and targeted insight towards the customers
Development of the suitable products to the customers
Understanding of the opportunities for the growth in the upcoming future
Success indicators for 2020
Aviation Development Strategy
Air service arrangements
Facilitation of market growth
Identification of opportunities and the provision of the partnership solutions
Market overview information in 2015
India has been the ninth largest inbound market for Australia for the arrival of the visitor.
It is furthermore the 10th largest market for the spending of the total visitor and ranks fifth
for the nights of the visitor (Tourism Australia 2018).

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Analysis of the data in the market profile against the success indicators included in the
strategic plan
The success indicators that have been included in the strategic plan merges with the
current data and the data of the analysis in the tourism profile. According to the data given,
the charts and the graphs provides a thorough analysis and summary of the arrivals, the
spending ratio, the proportion of the repeated visitors to the continent of Australia for the
main purpose of the visit1. The data categorize the purpose of visit into some of the
categories that include visiting friends and relatives, for education purpose, for business and
for holiday. From the gathered data, it has been identified that the top regions visited by
leisure visitors include Sydney and Melbourne (Australia Tourism 2012). Overnight
stopovers made in Australia include 57% of population doing one stopovers. Furthermore the
main states and the cities from India who are the main visitors to Australia are from Delhi,
Maharashtra, Karnataka, Tamil Nadu and Punjab.
Evaluation of the success of the marketing strategies using the data in the market
profile and KPIs, gaps and over performance
The national long term strategy that was launched in the year 2009 marked a further
milestone in the policy of the Australian tourism. According to the data in the profile of the
tourism market, the development of strategic plan has been the key deliverable of the tourism
market. Data including the overall performances, key performance indicators and the gaps
1 Tourism 2020 - About Us - Tourism Australia. 2018. Tourism 2020 - About Us - Tourism Australia. [ONLINE]
Available at: http://www.tourism.australia.com/en/about/our-organisation/our-performance-and-reporting/tourism-
2020.html. [Accessed 13 November 2018]

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represents the integration of the long term target, research and the collaboration of the factors
supporting the growth and the economic potential of the tourism industry in Australia2. Some
of the collected data are as follows:
General internet searching for tourism planning in Australia – 30%
Online hotel and flight bookings – 30%
Overall evaluation of the success of the campaign and recommendations to changes to
strategic objectives
The tourism 2020 implementation phase is being tracked towards the achievement of the
goals that has been more than $115 billion. On the date of 30 March 2018, the
implementation of the plan leads the expenditure to reach $107.4 billion which was about 6
percent of the previous year (Tourism Australia 2018). According to the recent forecasts, the
total data for more than $131 billion has been recorded to have spend by the current year.
3. E-mail
2 Tourism Australia,"2020 Summary of Tourism Australia 's India Strategic Plan" (Australia Tourism, 2012)

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To
The assessor
NatureCare
Bisbane, Queensland
Australia
Subject: Discussion regarding the marketing performance report
Dear Assessor,
In respond to the revised marketing performance report, I would like to highlight the
overall performance of the company. The revised and the updated report includes the
overview of the campaign, the relevant marketing objectives regarding the campaign of
tourism 2020 by the governmental affiliation that will contribute towards the development of
the resilience and the competitiveness for the tourism group of Australia. The targeted
customer base are the mid life travelers including high qualified professionals, senior
managers and executives of the multinational companies. In connection to the
implementation of the campaign, the relevant marketing strategies that has been developed
are the increase in the understandability of the opportunity, development of the suitable
products and the opportunities for the future growth (Tourism Australia 2018). The data that
has been analyzed and illustrated in connection to the implementation of the tourism plan of
Australia in the Indian sub continent categorize the purpose of visit into some of the
categories that include visiting friends and relatives, for education purpose, for business and
for holiday.
Overall the KPI indicators and the performance of the campaign has been moderate
though further improvements are expected. Thus I would like to arrange a meeting with all

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the assessors for the development of goals and analyze the strategies for tracking towards the
achievement of the goals.
Thank you
Marketing Manager