International Business Potentiality for AU-Babe in Turkey and Thailand

Running head: INTERNATIONAL BUSINESS
International business
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1INTERNATIONAL BUSINESS
Executive summary
The aim of this report is to discuss about the international business potentiality for AU-Babe
from Australia. Turkey and Thailand are being chosen for further comparison of the countries
based on different factors. The factors identified in this report ranges from political factors and
social factors to economic factors. In addition, SWOT analysis is also being done to identify the
negative and positive internal business factors for AU-Babe. It is important to effectively analyze
these factors that will further help AU-Babe in having potentiality in the long run. A number of
competitive advantages for AU-Babe are being identified and it is concluded that these
advantages will help to stay ahead in the competition in the foreign countries. This report
concludes that Turkey will be the more potential country for AU-Babe compared to Thailand due
to their favorable business environment and more population than the latter. Thus, it is
recommended that AU-Babe should have their foreign business in the Turkish market.