International Business Strategy: Expanding Target Australia in Indonesia

INTERNATIONAL
BUSINESS STRATEGY

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Country Analysis.........................................................................................................................5
Discussion....................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

EXECUTIVE SUMMARY
This report has covered necessary information related to internation business and its strategies in
order to expand business activities globally. This study has been described the concept of
expansion of Target Australia which is a departmental store chain who wants to expand their
business activities in Indonesia. The work has analysed the expansion concept with proper
evaluation of micro and macro environment along with evaluation of overall industry condition
through models.