International Business Strategy Proposal for ABC Continental Limited

INTERNATIONAL
BUSINESS

Table of Contents
INTRODUCTION...............................................................................................................3
1. A detailed strategy proposal based on extensive and relevant market research......3
2. Research must identify...............................................................................................4
a) Key business drivers behind company’s expansion into the UK...............................4
b) Important barriers to trade and protectionist policies that can hamper the new
venture............................................................................................................................5
c) Ethical, social and legal issues that needs to be taken into account ........................7
d) Cross-cultural issues that is relevant to the proposed venture..................................8
3. Evaluate the feasibility of the proposed venture in the current UK market
environment ...................................................................................................................9
a) E-commerce option versus other methods of expansion..........................................9
b) Aspects of international marketing relevant to the proposed venture.....................10
c) Potential impact of Brexit on the venture.................................................................11
CONCLUSION.................................................................................................................11
REFERENCES ...............................................................................................................12

INTRODUCTION
International business defines as all the commercial transactions which arise between two
or more regions, nations and countries beyond the political boundaries. The globalization has
positively impact on business operations and its functions in the large market place and it is
possible for the business organization which operates or regulate in various types of market
where opportunities are easily grabbed by performing better (Perlmutter, 2017). The term
international business is totally connected with all the business activities and functions that are
taken into consideration cross border transaction of services, products and resources between two
or more countries. The report is based on ABC Continental Limited who tries to set up business
in United kingdom for selling a product which is organic cotton infant wear. The main motive of
this assignment is to develop strategy which is proposed after analysing whole market area and
also identify business drivers of company expansions in the UK. Along with this, evaluate ethical
social, cultural issues which create issue within an organization effectively.
1. A detailed strategy proposal based on extensive and relevant market research
ABC continental limited is the small business which is situated in India and they try to set
up their business in UK. The company use strategy to establish a new e-commerce venture to sell
infant cotton wear in the United Kingdom market area. There are various strategies which can be
used by ABC continental limited for expand their business in United Kingdom market place.
These strategies are mentioned as follows:
Expand product line - It is one of the simple way which help in expanding business is to
enhancing the product offerings (Doz, 2017). The regular customers might be looking for new
products and services and will spend money in dollars. ABC continental limited expand their
business but they maintain their product line by providing new goods and services to their
regular customers who live beyond the boundaries.
Diversification - It another strategy which assist in expanding business in different area
and also target various segmented customers. It can help in enhancing sales if they have mature
business with some opportunities for required growth in current market area. Along with this, it
will help in reducing dependency on one or few products to maintain the desired customers.

Increased channel distribution - It is required for firm is to sell their product by using
different methods and in various regions is another way to expand the business organization.
There are some common options which include retailers, wholesalers, online marketing and so
more which help in attracting large number of customers.
In these strategies, ABC continental limited can select any of the strategy which helps
them in establishing their business at international market place without facing any issue. These
strategies assist in gaining attention of more customers whether they are domestic and
international (Penrose, 2017). They are developing new and unique products which assist them
in attracting more customers towards organization goods and services.
2. Research must identify
a) Key business drivers behind company’s expansion into the UK
It is required for ABC continental limited is to identify major business key drivers which
help them in expanding business in international market like UK. These are described as under:
Strategy - The first most key business driver for company expansion is strategy. Evert
fast growing business starts with an idea that turns into the perfect business plan that assist in
getting high income and profitability in minimum time period. the strategy might revolve around
to carry out new products to market and it is based on an existing goods and services applied or
delivered with the help of using new method for gaining attention of large number of customers.
Along with this, accelerated growth can be driven by developing large number of new products
and services for expand in new market place (Wiedersheim-Paul and Johanson, 2017). ABC
Continental limited also develops appropriate strategy which helps them in easily enter in the
United Kingdom where they can earn income.
People and operations - After the strategy, people and operations represents as the
another key expansion growth drivers. Organizations which have fast growing often they have
individual driving towards getting vision, mission and set goals in better manner. If company
need to expand their business in new market place they are required to maintain their employees
as well as business operations effectively. A growing business fast relies on teamwork. ABC
Continental limited need to draw them as a team of individuals who can be trusted, who share
all the goals and apply same values when they trying to carry that target in attaining potential
goals.