Global Expansion Strategies -

RUNNING HEAD: INTERNATIONAL EXPANSION STRATEGY
International strategic management
Name of the student
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Author note

1INTERNATIONAL EXPANSION STRATEGY
EXECUTIVE SUMMARY:
The international strategic management is an important area of concern for those
organisations who aim at the expansion policies. The main tools to get an idea of a profitable
expansion structure are to analyse the macro environment of the selected country and the internal
condition of the organisation. Tallying the condition of both, the most effective strategies are to
be chalked out. The current report deals with the construction company of New Zeeland, by the
name of Leigh’s Construction, who are planning to expand their business in Qatar. The report
analyses in detail the present condition of Qatar and the internal condition of the organisation.
From the analysis derived, the report sets a rationale for why Qatar is the best option. It then
recognises some of the most effective strategic policies for the business so that it has a profitable
market in the target area.

2INTERNATIONAL EXPANSION STRATEGY
Table of Contents
Introduction:....................................................................................................................................3
Global context of Construction Industry:........................................................................................4
Construction industry in Qatar:.......................................................................................................4
SWOT Analysis of Leigh’s Construction:.......................................................................................5
MACRO ENVIRONMENTAL ANALYSIS OF QATAR:............................................................7
Political Factors:..........................................................................................................................7
2. Economic Factors:...................................................................................................................8
3. Social Factors:.........................................................................................................................8
4. Technological Factors:.............................................................................................................9
Environmental Factors:..............................................................................................................10
Legal Factors:............................................................................................................................10
Conclusion:....................................................................................................................................10
Recommendations:........................................................................................................................11
International Business Strategy:................................................................................................11
Market Entry Strategy:..............................................................................................................13

3INTERNATIONAL EXPANSION STRATEGY
Introduction:
The International Strategic Management is the management process that is used to
develop the international strategy so that the company is able to achieve the strategic fit between
the environment where they are going to work and the competence of the organisation (Cavusgil,
Knight, Riesenberger, Rammal& Rose, 2015). The process is supposed to be an ongoing one that
will help the company to compete in the International scenario.
A company has to generate an International strategic Management policy that will aim at
developing the strategies of the organisation so that it can effectively expand abroad. The
company has to determine and communicate effectively about the product or service that it is
doing to sell. After identifying the target market and target space, the company needs to assess
the objectives in the determined market. The long term objectives includes the crafting of a
vision statement and the formation of the strategic business unit objectives as well as the tactical
objectives (Davis, 2012).
The current report deals with the international expansion strategies that the Leigh’s
Construction can undertake in their mission of expanding their business in Qatar. Leigh’s
Construction presently operates in the New Zeeland that delivers their construction in various
sectors like education, retails, commercial offices, primary industries both in their homeland as
well as abroad. At present, the company has decided to expand the business in Qatar. The report
will analyse the micro and macro environmental situation of the company to identify the
profitable and convenient method of International Strategic Management for the company and at
the end, it will recommend the most suitable strategies for the company.