The assignment provides a comprehensive SWOT analysis of Marriott Hotel West India Quay, highlighting its good reputation, employee retention, target marketplace, less product differentiation, global expansion opportunities, emerging technologies, social and economic uncertainty, and entry of new threats. Additionally, a PEST analysis is conducted for the hotel's new emerging market in Changzhou, taking into account labor laws, tax policies, trade laws, accounting with liability of FDI on the hospitality industry, economical issues such as rate of interest and foreign exchange, changing trends of new emerging markets affecting customer demand, and technological changes affecting production quality. The analysis aims to provide a thorough understanding of Marriott Hotel West India Quay's market position and potential challenges in its new emerging market.
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