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International Hospitality Management Assignment - Marriott hotel

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Added on  2020-10-05

International Hospitality Management Assignment - Marriott hotel

   Added on 2020-10-05

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INTERNATIONALHOSPITALITYMANAGEMENT
International Hospitality Management Assignment - Marriott hotel_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Background to international hotel and tourism industry........................................................3Background to Marriott Hotel West India Quay....................................................................4A). SWOT analysis of Marriott Hotel West India Quay........................................................4B. Emerging market................................................................................................................5C) PORTERS GENERIC STRATEGIES and Ansoffs matrix..............................................7CONCLUSIONS............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONInternational hospitality management is basically related to service industry. Internationalhospitality management include hotel management, tourism and hotel management, hoteladministration etc. Marriott Hotel West India Quay operates its business in hospitality sector inLondon, England. It aims at providing hospitality services to its customers and making themsatisfied. In this following study report, SWOT and PEST analysis of Marriott Hotel West IndiaQuay is conducted in order to find out internal and external strength and weakness of company.Analysis of emerging trends is also conducted. Strategic models and frameworks are alsoimplemented and discussed in the report. MAIN BODYBackground to international hotel and tourism industryInternational hotel and tourism industry is developing and growing on a fast rate and it isundertaking commercial businesses of the world. Hotel and tourism industry focuses onproviding range of services to its customers and it includes accommodation facilities, travelarrangements, food and beverages facility, arrangement of leisure activities etc. Internationalhospitality and tourism industry satisfies fundamental need of travellers, wanderers, tourists,pilgrims, etc. People who travel abroad requires all the above mentioned services which isprovided by hotel and tourism sectors (Gannon, Roper and Doherty 2015.). Management ofhotel and tourism sectors makes relationship between host and guest and focuses on deliveringthe best services and making them comfortable and satisfied. International hotel and tourism sector has various components such as lodging operationsin hotel, motel and restaurants. It also deals in retail sector through souvenir shops. It handlesactivities of guiding to traveller, arranging festival and events for clients. It also providesrecreation facility which makes its customers relax and enjoy. Hotel and tourism industry act as acomplete guide and information centre for people who travel abroad. International hotel and tourism industry provides and generates large number ofemployment as it requires lot of people to manage variety of its activities. It is basicallydependent upon disposable income of people and their leisure time availability.
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Background to Marriott Hotel West India QuayMarriott Hotel West India Quay is situated in London, England and it was started in 2004and has 301 rooms and 47 apartments. This Hotel is operated by Marriott Hotels Group andowned by John Christodoulou. The Hotel aims at providing best services to its customers andmaking them satisfied and it also aims at creating and building brand image of the company inmind of its clients. It provides wide range of services and arranges various activities in order toattract customers which can create trust and build their loyalty. Main amenities of Marriott hotelare air conditioning rooms with Wi-Fi, daily housekeeping services, restaurant and loungefacility, health club and also 24- hour business centre (Yu, Byun and Lee 2014). Hotels and Resorts manages and franchises hotels and lodging facilities. MarriottInternational has total 566 hotels and restaurants in world-wide and it is the largest hotel chainbusiness of the world. The hotel chain business is operated in 127 countries having 6500property locations and it also has 30 international brands. It has around 1,77,000 employeesaround the world operating its business and business related activities. Marriott Internationalgenerates approx 22.89 billion dollar in a year. hotel aims at creating trust and brand image inorder to expand its business and increasing its productivity and profits. A). SWOT analysis of Marriott Hotel West India QuayStrengthsMarriott is world class brand, it is a veryfamous in around the world. Which helpstogive a competitive advantages in market. Thishotels have a brand loyalty which make verystrong in comapare to competitors. Hotel WestIndia Quay has a very efficient control systemthat help the hotel to run their operationalfunction with efficiency and effectively.HotelWest India Quay have dynamic staff andmanagement who are able to make thecustomer satisfied by fulfilling their needs andwants.WeaknessMarriott Hotel is famous for the world classservice. Staff of the hotels is not sattisfied withtheir work, their working hours is very long. Sothey are not able to give the effective service tothe customer. It is a weak point of the Marriottto not the sort outthe problem of employees. Itsaffect overall (Chathoth 2016.).OpportunitiesThreats
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