International Hospitality Management: Assignment
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Added on 2020-12-18
International Hospitality Management: Assignment
Added on 2020-12-18
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International HospitalityManagement
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Background to international hotel and tourism industry.............................................................1Background of Crowne Plaza hotel.............................................................................................2SWOT analysis of the hotel.........................................................................................................2Background and PEST analysis of emerging market..................................................................4Using the hotel strategic growth option.......................................................................................6Justification of strategy................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION Hospitality can be determined as cordially welcoming visitor as well as treating themwith authentic kindness and sharing within their duration away from home. Hospitality businessis any aggregation of three core group facilities of food, drink and accommodation. It is themixture of tangible and intangible elements and services, environment and representation whichenvirons them (Bertozzi, Ali and Gul, 2017). International Hospitality Management is essentiallyarea which prepares students to travel and work foreign in careers within the hospitality sector.This study is based on Crowne Plaza and Royal Victoria Dock. Crowne plaza is the internationalseries of overall facilities, upscale hotels in the UK. Royal Victoria Dock is the biggest of threedocks in Royal Decks of the East London. Report will explain SWOT analysis of the hotel. TASK Overview to global hotel and tourism business The history of hotel is familiarly linked to that of culture. It is the part of that history.Services offering guests hospitality have been in evidence. The hotel business is some kinds ofbusiness that associates to give accommodations in lodging, food and drinks as well as widevariety of facilities which are interconnected and directed that are well-intentioned for publicservices. Hotels are huge scope of guest facilities such as eating, conference and fitness, beauty,bars, restaurant and other (García-Lillo, Úbeda-García and Marco-Lajara, 2016). The hotel sectorbelong to more than 15% of all community those performed in hospitality. Hotels falls intofigure of various types that involves the exciting five start resorts international luxury chains,trendy boutiques, country house, seminars and guests houses. It is very active sector providesgood quality lodgings, great variety of food and drink together with other facilities for all kindsof consumers. The hotel sector is always determined to offer excellent consumers servicesthroughout its operations. Tourism is the activity as well as procedure of spending time away from home in move ofdiversion, relaxation behaviour as well as feeling while making utilisation of the commercialprovision of services. Tourism is good of recent societal deal starting in Western Europe in the17th century. This provides rise of shared types like business, sport and medical tourism (Idrisand Abdul Wahab, 2015). By the early 21st century, global travel business had become one ofworld’s essential economical actions and its effects was becoming progressively clear from1
Arctic and Antarctica. The history of tourism is the great interest and significance. Moderntourism is more and more intensive and commercially organized business oriented set of actionswhose origins can be discovered in the industrial and post industrial West. Tourism has becomean essential source of income for many regions and even whole nations. Tourism brings hugeamount of income into localised economy in the kind of payment for products and services. Background of Crowne Plaza hotel Crowne Plaza is the international series of full services glamorous hotels headquarteredin the UK. It is the serving to business travellers and to meetings and conference industry. Itform portion of InterContinental Hotel Groups family of brands which involve Inter Continentalkinds and hotels as well as Holidays Inn hotels operates in nearly 100 nations with more than3600 hotels and 118000 bedrooms normally situated in city centre, resorts and coastal town ornear important airports. Selected hotel is already 24/7 with premium lodging, business readyfacilities and spaces, fast as well as fresh food which keep guests productive, linked, rested andrestored during their stay (Kandampully, Zhang and Jaakkola, 2018). Crowne Plaza hotels and resorts is header supporter of Crowne Plaza Missive at theColonial which is a PGA (Professional Golf Tours) held per annum in Fort Worth, Texas. It hasbeen Supporter of the British FIA World Touring Car Championship driver Andy Priaulxaggregate touring car champion since 2006. In this context, there are many reasons to stay withCrowne Plaza Hotel and resorts such as better premium bedding, quite zone and guaranteedwake up calls, connected and productive with convenient access to power, remain linked withcomplimentary wireless internet access involved with stay at the most hotels and resorts, providesharp with fitness services and wellness options which are designed to work around schedule andlowest price on online booking directly (Köseoglu and et.al., 2018). Mission statement ofCrowne Plaza resorts and hotels is to make large hotels guests love and have gained largecompetitory advantages over their challengers in hotels as well as hospitality business. SWOT analysis of the hotel SWOT analysis stands for strengths, weakness, chances as well as afraid which is modelutilised to assess competitive orientation as well as to evolve strategic planning of firm. Itassesses inside and outside factors and current as well as upcoming potential. It is designed to aidrealistic, fact-based, data-driven look at the strengths and weaknesses as well as its proposal ofthe company (Lin, 2016). Crowne Plaza is the largest multinational chain and band of2
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