International Hospitality Management: Emerging Markets and Strategies

International
Hospitality
Management

Table of Contents
Introduction: ....................................................................................................................................1
TASK 1: ..........................................................................................................................................1
TASK 2: ..........................................................................................................................................4
TASK 3: ..........................................................................................................................................7
Conclusion:......................................................................................................................................9
REFERNCES : ..............................................................................................................................11

Introduction:
The international hospitality industry is a broad categories of the services industry that
includes the hotels , motels ,food and drink services ,event planning and additional fields of the
tourism industry. It primarily involves the satisfaction of the needs of the customer from time to
time and catering the requirement of the customers. This can also address the issues relating to
the lodging, facilities and travel arrangements. the hospitality industry is break down into three
segments such as accommodation, food and drinks and tourism and travels and which also
contribute in the growth of the hospitality industry. Hotel industry is the section of the service
industry that involves the accommodation of the guests in exchange of money. under this
report, the Crowne plaza hotel will be discussion and apply the various theories and concepts
which will affects the business operations in the target markets. (Altinay, Paraskevas and Jang
2015. )
TASK 1:
Background of international hotel industry
In year 1792 first publicly held hotel developed named with City Hotel which is opened
at NYC. The initial hotel in current sense of world The Tremont House that launched at the
Boston in 1829. This is considered as quite remarkable location which set many firsts for the
sector. In addition to this the initial hotel along with the indoor plumbing as well as indoor toilets
and baths. This hotel is considered as innovator as they come up with an idea of reception as well
as free soaps which is favourite of everyone. In addition to this, another big milestone in
respective industry is first business hotel named as The Buffalo Statler in year 1908. After this
the trends of hotel get increase and radially numbers of hotels around the world get increase. In
respect of this Japan introduce concept of tiny room which include place for sleeping as well as
they provide shared bathroom facilities.
Background of the company
The Crowne plaza is a international multinational chain of hotel services, having the
headquarters in the United kingdom. It is a cuisine to business travellers, to the events meeting
and conventions markets. it is part of the intercontinental hotels and resorts and operates it
business in 100 countries at present and serving various type of customer in lieu earning money,
having more than 3700 hotels at the international levels. Originally it is branded as holiday inn
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crowne plaza which was open in the 1983 by the Rockville Maryland which was later named as
Crowne Plaza docklands in the London.
Background of emerging markets
Emerging market is considered as economy of the developing nation which is becoming
more engaged with the global market as it grow rapidly. It is also determine as the economy
which is transitioning through the low income, often pre industrial economy in respect of modern
as well as it also include high standard of living. There are numbers of country which are
considered as emerging market nations such as Hungary, Indonesia, India, Korea, Malaysia,
Pakistan, Philippines, Qatar, Russia, South Africa, Mexico, Egypt, China, Brazil and many more.
Emerging market provide unique opportunity for investment as they offer similar section of risk
as well as rewards. There are numbers of investors which can determine the right emerging
market investment at proper time as well as there are some situation arise in which risk are not
understood effectively.
Selection of emerging market
Crowne Planze is consducting their business operations and functions in the numbers of
nations and now they are planning to expand its business at the Argentina. It is a Agrentine
Republic which is located in the southern half of the South America. It is considered as 8th largest
nation around the world as well as it is the second largest country in South America that is after
Brazil. The respective company belive as well as follow their traidition so it will be opportunity
for respective hotel that they may develop or design their hotel accordingly. This is so because
that will help them in attracting more and more customers which leads to increase in sales as
well as profitablity ratio.
SWOT analysis of the hotel:
The SWOT analyses is examine of the internal environment factors which affects the
Crowne Plaza operation activities. This analysis helps to understand the strength and weakness
of the organisation and examine the opportunities which are present in the external environment
in which company works. This analysis provides the intercontinental hotels to match their
strength with the opportunities present in the environment so that they can make best use of
available resource and earn the profits by building their strong brand image in the markets. it
also focus on exploring the opportunities and threads which are in the external environment
where hotels perform their activities. (Ryan, 2015. )
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