International Hospitality Management Assignment - The Hotel Marriot
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Added on 2020-10-04
International Hospitality Management Assignment - The Hotel Marriot
Added on 2020-10-04
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INTERNATIONALHOSPITALITYMANAGEMENT
Table of ContentsBackground To International Industry- ..........................................................................................1Background to Hotel company........................................................................................................1SWOT analysis on the Marriott Hotel West India Quay- ..........................................................2Description on the Emerging Markets- ...........................................................................................4The Porters Generic strategies- .......................................................................................................5The Nykiel's Fourteen strategy- ......................................................................................................7CONCLUSION................................................................................................................................8
Background To International Industry- The hospitality industry plays the essential role in order to providing of accommodationfacilities, food and beverages to the customers. It is very important to bring development so thattourist industry can be sustain in market for long period. The hospitality industry falls under thevarious category such are as guest house, five star resort international luxury chains, countryhouse, trendy boutiques and leisure guest house. This sector is working as providing the goodquality of accommodation and large variety of food and beverages to the customers. In this thehotels' industry takes initiative in order to provide striving and excellent offers to the customers.The term Hospitality service is defined as cordial and generous reception and works as toprovide the entertainment facility to the customers or stranger so that they can able to enjoy theirleisure moments. The great hospitality services will be helpful in order to attract the attention ofcustomers so that graph of profitability can be expanded. Moreover, the accommodation is thebasic need of the tourism activities. The service's industry also includes various kind of thefacilities such are as theme parks, planning an event, transportation, cruise lines etc. Thus, thehotel industry has divided into three parts, first is accommodation which includes hotel, motelsand breakfast etc. The second area is relates to the food and beverages and it is inclusive of therestaurants, fast food chains and other establishment which is able to provide good services tocustomers. The last one is related to the travel and tourism industry and they are working as toprovide better travel facilities to the customers so that they can enjoy their leisure moments. Inthis manner it can be true to said that the hospitality industry plays the essential role in order toprovide good hospitality services to the customers. Background to Hotel companyThe Hotel Marriott London is situated in the centre of London west end. It is the 5 starthotel. This hotel is situated in the Posh area of the London. Marriott is considered as one of thelargest hospitality industry with the number of hotel proper in the worldwide. The hotel is havingthe 152 bed rooms, and this site is also occupies the 138 park lane. They are providing goodaccommodation with the wonderful catering services. The Marriott is having the several hotelbrands. The hotel chain was started in the year of 1927. In the present scenario this hotel ishaving more than 3000 hotels worldwide. Mainly this hotel is recognized in the market as the J.W. Marriott hotels and resorts. This hotel provide three kinds of services to their frequenttravellers are as silver, gold and platinum. They can enjoy the special benefits of bring frequent1
travellers. This Hotel is the global leading brand in the market. The services of this hotel isattracting the worldwide customers. In this the travellers can enjoy their leisure moments in thebetter manner with the luxury accommodations. This hotel industry is having the 20sophisticated event rooms for the people who wants to arrange the wedding or meetings thisorganisation is taking various initiative in order to provide the good amount of leisure services totheir customers. The staff of the hotel is very cooperative they work as to provide effectiveservices to their customers so that they can enjoy the leisure moments. In J.W Marriott brandsthe travels are seeking the upscale experience. In this manner they can enjoy their leisuremoments in the effective manner. SWOT analysis on the Marriott Hotel West India Quay- The SWOT analysis is very helpful in order to determining the internal as well asexternal feature of the business enterprise. With the help of this there can be better identificationin relation to strength, weakness, opportunities and threats. This is defined in the followingmanner are as- Strength- Marriott hotel west India is having the positive brand image, also able to occupy localmarket position. By delivering good services this hotel trend became popular by targetting thefew customers. The internal control system of hotel is very effective due to which the market isgaining the major efficiencies. With the help of good leadership style they are able to proving thegood facilities to their customer. Marriott manager work as to put their major emphasise onproviding good services by enhancing the management skills of hotels staff. This hotel Si havingthe high brand recognition in the market. With the help of the having the technical andinnovations for improving experience of the customers in the market this hotel is able to earn thelarge amount of profitability and productivity. The dynamic management skills are the keystrength to this hotel with the help of this the firm manager are able to operate their businessfunctions effectively. Weakness- The prices of this hotel is on the very high rate due to this they missed out manycustomers. This hotel chain is providing the services to the customers who belong to the businessclass. In this manner the need and wants of the middle class customer being ignored. Due to highprices they are working with the less number of the customer because each customer are not ableto afford such price rates. This Hotel industry is not able to bring the diversification in theirservices. 2
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