This document discusses the international hospitality industry and focuses on the strategies adopted by Hotel Crown Plaza to develop their business. It covers topics such as SWOT analysis, emerging markets, and hotel strategies. The document provides insights into the industry's growth, challenges, and opportunities.
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International hospitality industry
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Table of Contents Introduction......................................................................................................................................3 International hotel industry ........................................................................................................3 Background of Hotel crown plaza..............................................................................................4 SWOT analysis of hotel crown plaza..........................................................................................5 Background to emerging markets...............................................................................................6 PEST of emerging market..........................................................................................................7 Hotel strategy to be adopt and to be implemented.....................................................................9 Conclusion....................................................................................................................................11 References.....................................................................................................................................13
Introduction Hotel industry is developing day by day and they need effective management skills to attract large number of customers with their products and services. Company needs to know their effectiveness to develop their business at a large scale. Hotel sector aim is to provide quality services and products to their customers that have ability to engage large number of customers with their products and services. Report is going to prepare SWOT analysis of their product and services and how they are able to develop their business at a large scale. Report shows new emerging markets that helps them to achieve goals and objectives of their business. Emerging markets ability to expand their services. Pestle analysis shows effectiveness of their products and services in a new market. Pest analysis impact when organization is entering in a new market. Report shows crown plaza is going prepare different strategies that have ability to explore their business at a large scale. And provide proper justification and how this strategy helps hotel to develop their business in a long run. International hotel industry . Hotel industry is developing day by day at a large scale and effectiveness of industry largely depends on their capacity to adapt new environment and changes. Due to increase in purchasing power, digital innovation helps hotels to grow at a large scale. Increase in standard of living helps them to develop at a large scale(GarcÃa-Lillo, Úbeda-GarcÃa and Marco-Lajara, 2016.) . Hotel industry works to satisfy their customers and improve their experience that helps them to develop their business at a large scale. Hotel industry needs to continue rise over a large scale that helps them to achieve their goals and objectives. Hotel industry comes with large numberoffacilitiestotheircustomers.Hotelindustriesaregarbinglargenumberof opportunities for development of their business at a large scale. Different opportunities help them to achieve their goals and objectives. Due to rapid change in technologies and development of their business. Hotel industry facing problems to cope up and adopt those changes. Digitalisation of hotel industry
Duetoincreasein digitalizationandprovidingservicesonlinehotelindustry are expanding their business at a large scale. Digitalization helps them to achieve goals and objectives of their business. Digitalization reduces workload as well as provide large number of facilities to their customers. Digitalization helps customers to book hotel and rooms online that helps them to achieve their goals and objectives with ability to explore their business. Sectors of hotel industry Lodging Lodging are accommodations provided to their customers to stay and rest helps them to develop their business at a large scale.Lodging means providing place to sleep to their customers. Provide accommodations like comfort and luxurious services. Food and beverage It is one of the most important and wide sector of hotel industry it helps business to engage large number of customers easily with their products and services. Hotel provide catering services to their customers at a large scale. Management of food and preparation of food all are part of food and beverage. Food presentation is most important in an hotel industry to attract large number of customers and improve their performance. Travel and tourism Travel and tourism part of hotel industry means moving customers from one place to another place with help of services like trains, buses, ships, airlines. Success of hotel industry depends on effectiveness of their travel and tourism. Entertainment industry Entertainment is one of the most important sector of hotel industry(Raj and Griffin, eds., 2015.) . Hotels need to provide different game and sports to their customers to develop their business at a large scale. Hotels need to provide nightclubs and bars to their customers to refresh them and to increase effectiveness of their business. Background of Hotel crown plaza. Crown plaza is one of the leading hotel all over the world and their headquarters are situated in London. Have a large number of chain of hotels. Hotel provide their services around 100 countries and have hotels around 3600 all are situated in major locations. Crown plaza is located a perfect location in London near royal Victoria dock that attracts large number of
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customers towards their services. Effective parking facilities are provided to customers where they safely part their vehicles. It is an 4 star hotel that provide luxury rooms to their customers to attract them towards their services and provide them free access of Wi-Fi. Hotel is fully air conditioned. Hotel provide facilities like restaurant and bars that attract large number of customers towards their services effectively and helps them to develop their business. It is an exotic hotel near sea provide an wide experience to their customers. They provide luxury rooms and effective customer care services to their guests. Their bedrooms have effectiveness to attract large number of customers to develop their business at a large scale. SWOT analysis of hotel crown plaza SWOT analysis is required to develop overall services for business. Hotel needs to develop large number of sources that have ability to explore their business at a large scale. Swot analysis help business to develop and engage large number of customers with their products and services. Swot helps crown plaza to analyse overall working of their business and helps them to develop future opportunities by analysing new markets and their competitors. Hotel needs to develop their services and improve overall effectiveness of their products and services. Strength Crown plaza is established name and have multinational chain of hotels all over the world. It is an worldwide hotel provide their services in different countries at a large scale. Hotel have an effective brand image in minds of their customers that helps them to increase their profitability and engage large number of customers with their products and services. Due to a big name hotel is able to increase their profitability at a large scale. Due to customers loyalty they are able to engage large number of customers with their services. Due to adaptability of new technologies for their business they are able expand it at large scale(Pizam and Tasci, 2019.) . Effective marketing strategies helps them to develop their business. Hotel focus is on to build effective relation with their customers that helps them to increase their profitability at a large scale. Employees are satisfied and motivated towards their work and work effectively towards development of their organization. Global presence Global presence of hotel crown plaza helps them to increase engagement of their customers. Strong brand image helps them to develop their business and increase their visibility.
Effective recruitment strategies Recruitment strategies of crown plaza are effective and have ability to engage large number skilled employees that are motivated and have ability to develop their business at a large scale. Weakness Hotel needs to manage and face weakness in their working to develop their business in a long run. Due to a multi national hotel rates of services are also high. Due to high rates of their products and services customers need to think twice to use those services. Tax rates are also high to customers. Customers need to pay more than they are using that effects overall success of their business. Information security system of hotel crown plaza are also weak and customers are facing problems while paying through online portals. Opportunities Due to increase in income level of customers and to develop standard of living large number of customers are attracted towards their products and services. Due to increase and overall development of hotel industry is helps crown plaza to enter in a new market that helps them to achieve their goals and objectives. Providing hotel booking facilities online they are able to attract large number of customers towards their services. Due to development of technology in in hotel industry they are able to attract large number of customers. Threats Competitors are one of the main threats that effects overall development of organization. Competition from big hotel brands will effect overall profitability of crown plaza. If tax rates on some countries are high them it become problem for crown plaza to develop their business at those places(Zervas, Proserpio and Byers, 2017.) . Due to increase in cost of raw materials will increase price of their products. Sue to policies and rules of government in some states will effects overall working of hotel crown plaza. Due to increase in foreign currency. Background to emerging markets New and emerging market helps Crown plaza to develop their business at a large scale andimproveeffectivenessof abusiness. Emergingmarkethelpsbusinesstoadaptnew technologiesand trendsthathelps business to achievegoalsand objectivesof business. Emerging market help companies to increase their profitability at a large scale. It helps business
Economic factors Hotel needs to analyse all those changes in an new economy like their economic growth rate, interest rate, exchange rate. Hotel needs to know the income level of their customers of those economies to develop their business at a large scale that helps them to achieve their goals and objectives. Also hotel sector helps economies to grow a large scale as they provide employment to large number of individual of those economies. Hotel crown plaza needs to analyse purchasing power of their customers to know their ability to buy their products and services. Analysis of income of their customers help them to set prices for their products and services. Social factors Social factors means when crown plaza going to develop their business in an new economy they needs to know the lifestyle of consumers and attitudes of the people of those economies. Hotel needs to know the age distribution of people of those economies. Hotel needs to know health consciousness of people of those economies to provide organic and health food to their customers. Hotel crown plaza needs to know the cultural barriers that effects overall growth of their business. Analysis helps hotel to target their customers and needs to know the income distribution of employees in those sectors. Technological factors Technological factors impacts overall development of business at a large scale and plays an important role in development of an organization. Hotels industry are developing day by day and they need effective technology for development of their business at a large scale that have ability to explore and develop their business(Hess, 2019.) . Hotels need to provide Wi-Fi facilities to their customers so that puts an positive impact on eyes of their customers. Hotel crown plaza needs to bring innovation in their products and services with proper research and technology up gradation. If hotels have an effective technology then it saves their money and develop their business at a large scale. Environmental factors Hotel needs to know effectiveness of their products and services and their impact on overall environment of that new market and an economy. Climate change will effect overall growth of business if climate change and heavy weather effects raw material for food products and it rises their prices in market then it effects overall growth and profitability of hotel.Hotel
crown plaza need to proper care about their corporate social responsibility. Environment plays a direct impact on overall growth of an hotel. If climate change like flood and heavy rain will puts a direct impact on the business of hotel crown plaza. Legal factors When hotel crown plaza is going to develop their business in a new economy or a new market they need to know rules and regulations by government set on hotel industry. Hotel needs to follow all those rules like healthy and safety laws they need to provide fresh and healthy products to their customers that helps them to achieve their goals and objectives. Hotel needs to know what is legal and illegal in an new market. Hotel needs to know to know employment laws about how much minimum salary they are needed to give to their customers. Hotel strategy to be adopt and to be implemented Hotel crown plaza needs to develop an effective strategy for development of their business. Strategies help them to acquire new market and develop their business at a large scale to increase effectiveness of their products and services. Porters generic strategy `Hotel crown plaza needs to make their price at low so that they are able to acquire large number of new market. Cost of the products and services depends on the structure of an hotel. Hotel crown plaza needs to analyse cost of technology they are using, price of raw materials for their products and services that helps them to engage large number of customers. Hotel needs to maintain their prices as compare to their competitors it helps them develop cost leadership in market(Leung, Bai and Stahura, 2015.) . Preparing a strategy to minimize cost helps hotel to increase their profitability. Differentiation Hotel needs to make their products and services unique that helps them to achieve goals and objectives of their business. Hotel needs to use different technologies to bring innovation and creativity in their organization to develop new products and facilities that are unique and able to convince their customers. Unique quality of services make a different image for products and services of hotel. Focus
Hotel needs to decide where top focus and according to that analyse they needs to decide effectiveness of their products and services. Hotel needs to analyse effectiveness of their products and services and develop plan according to their requirement. Hotel needs to focus on their price to make it minimum and effective to attract customers at a large scale. Focusing on cost helps them to get competitive advantage over market. Hotel needs to focus on their products and services and make them unique that have ability to attract large number of customers. Ansoff matrix Ansoff matrix helps hotel Crown plaza to analyse a plan that helps them to grow in a large scale. Matrix also helps to analyse risk associated with strategy. Market penetration Hotel crown plaza needs to prepare a strategy that helps them to increase customerinteractionwith theirproductsand servicesin alreadyestablishedmarketwith effectiveness to fulfil needs and wants of their customers. Hotel needs to develop effective marketing strategy in already established market that helps them to achieve their goals and objectives. Helps business to develop at a large scale strategies are prepared to develop brand loyalty in customers. Product development Strategies are prepared by hotel crown plaza when they are developing new product in already established market then it helps them to achieve their goals and objectives. Hotel needs to bring innovation to develop a new service or product that helps them to achieve goals and objectives of business. Product development helps them to grab new markets as well as develop their business at a large scale. Market development When hotel is going to enter in a new market or a territory they needs to decide strategy for development of their product needs to know the suppliers for raw materials(Idris and Abdul Wahab, 2015.) . Hotel crown plaza needs and effective strategy to convince and attract customers in a new market that helps them to achieve goals and objectives. Need to make a market research that helps them to get information about customers as well as their competitors. Diversification This strategy is one of the most risky strategy for development of business of hotel crown plaza. Organization needs to develop their business effectively that helps them to achieve goals
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and objectives of their business. When hotel is going to enter new market with a new product then they needs to develop effective use of resources and needs an make their marketing campaign that have ability to convince their customers. Justification of strategy Strategy is required to develop business of hotel at a large scale. It helps hotel Crown plaza to develop their business in a long run and make an effective use of available resources. Strategy shows crown plaza needs to set their price to minimum that helps them to achieve their goals and objectives at a large scale. Needs to get unique products that attracts their customers and develop their business at a large scale for a long run. Hotel needs to develop strategies according to requirement of market and needs to make an effective use of those resources that helps them to achieve their goals and objectives. Hotel needs to manage their products and prepare strategies for development of their business in market and make loyal customers with their products and services. Customers needs to know effectiveness of their products and services that helps them to engage easily. Practical application of strategy Strategies helps hotel crown plaza to develop their product in near future. When they develop new product in a new market it may be a risk but they need to use effective marketing strategies that helps them to achieve goals and objectives of their business(Madsen, 2016.) . Unique product and cost leadership helps hotel to develop their business in a long run and at a large scale. Hotel is introducing a new product or service in a market they needs to develop effective use of available resources that have ability to explore their business. Conclusion Report shows that hotel industry is developing day by day and new technologies and innovations are developed in business to engage large number of customers with their products and services. Crown plaza is one of the leading hotel in U.K and operates all over the world swot analysis helps business to know their internal factors in an organization. It provides information about their competitors and new opportunities to grab emerging markets at a large scale that have ability to influence and expand their services. Emerging market helps them to develop their business at a large scale. Pestle analysis helps them to study external environment and provides
ability to develop their business at a large scale. Different strategies are required to develop business of hotel crown plaza at a large scale.
Mak, A.H. and Chang, R.C., 2019. The driving and restraining forces for environmental strategy adoption in the hotel Industry: A force field analysis approach.Tourism Management, 73, pp.48-60. Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African Community.Global Business and Organizational Excellence.38(4). pp.54-61.