Report on International Hotel Industry
15 Pages4331 Words117 Views
Added on 2020-06-05
Report on International Hotel Industry
Added on 2020-06-05
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INTERNATIONALHOSPITALITYMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background to international Hotel Industry ...............................................................................1Background to hotel company....................................................................................................2SWOT analysis of Marriott hotel................................................................................................4Background to Global Hotel and Tourism Industry....................................................................5Background Of emerging market................................................................................................6PEST of Tourism market............................................................................................................6Analysis of SWOT and PEST ....................................................................................................7Strategies to be adopt and implemented while entering the market ...........................................8Justification of strategy...............................................................................................................9Practical application of strategy ...............................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONHospitality management has been in working since 17th century the word derive from theword “Hospice” which means to provide services to weary and taking care of people who aretravelling (Mok, Sparks and Kadampully, 2013). Hotels and tourism has always been importantpart of this management but with time the importance of hotels and tourism is increasing at veryrapid pace. The hotel sector contribute 15% of this management. In current time tourism hasbeen also emerging as one of the leading branch of this industry, it has become one of theleading market where this hotel or industry is investing.In current report we have taken Marriott West India Quay into account which is luxury 5star hotels in London that is the part of Marriott International company that is known for itsbroad list of hotel and quality services. The presented study give detail study of internationalhotel industry and background of hotel company. It further divulges in market analyse of thehotel and discusses the pros and cons of emerging tourism industry. The SWOT and PESTanalysis will be performed in order to get the better understanding of emerging market. It willalso recommend some suggestion and strategy that hotel can implement in order to enter thetarget market. Background to international Hotel IndustryHotel industry are those type of business which provide people with basic hospitalitysuch as accommodation in lodging, food beverages etc. It also provides vast no. of variedservices that are organised and interrelated for public service (Buhalis and Crotts, 2013). Hotelindustry is emerging as the leading industry. The size of global hotel industry can't be measuredas the data available on its market is scarce and subjective. There is big range of hotel industry itcan be very small privately business to major international company with more than 100 hotelsand a thousand of room under its wings. This industry is spread all over the world from itsbiggest continent Europe to its smallest island. There is no grading system for this, each countryhave their own way through which they grade and quantify this industry. Roman was considered as the first pleasure traveller they were the people who used totravel the world for business. After the fall of Roman empire the public hospitality fall in thehand of religious order. English traveller came into existence after the fall of Roman. In earlytime there were no hotels small inn were provided for accommodation which was actually1
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