International Hospitality Management
Added on 2020-10-23
16 Pages4848 Words116 Views
INTERNATIONALHOSPITALITYMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1Background to International Hotel Industry...........................................................................1Background to Hotel Company..............................................................................................2SWOT analysis of Marriott Hotel West India........................................................................2Background to Global Hotel and Tourism Industry...............................................................4Background to emerging market............................................................................................5PEST of emerging market......................................................................................................6Analysis of SWOT and PEST................................................................................................7Hotel strategy to be adopted and implemented within entering market.................................7Justification of strategic emerging market...........................................................................10Practical application of strategy...........................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11APPENDIX....................................................................................................................................13
INTRODUCTIONInternational management is related with development and maintenance of multinationaloperational activities of a company across territorial regions. In this regard, managers of suchorganisations have possessed necessary skills and knowledge for managing stakeholders, cross-cultural processes and environment of business in a right manner. In context with hospitalitymanagement, business owners in this field concerns on development of ability in order tomanage and control high quality hospitality as well as tourism around the world (Brotherton,2012). This report is going to cover different aspects of hospitality industries by focusing onvarious contemporary issues. Company chosen in this assessment is Marriott Hotel West Indiawhich deals its business in UK market. SWOT analysis of this hotel with PEST of emergingmarket of World Trade Market 2014 will be done in next part. Further for maintaining marketgrowth and long term share, some marketing strategies are also discussed. Background to International Hotel IndustryIn tourism sector, many companies are operating their business at international level inorder to gain profitability. Tourism industry in worldwide has been generated millions forrecipient nations. It makes tourism as one of the most successful business in terms ofinternational trade related to services. Hospitality organisations usually come under tertiarysector which conduct business to provide services like good accommodations, transport facility,food and more to customers (Buhalis and Crotts, 2013). With this assistance, there are manybooming sectors which are found in service industries like IT, aviation sector and software. Inorder to monitor progress as well as developed and promote sustainability in hotel industries,many world trade organisation has been created. It includes WTM (World Travel Market),UNWTO (United Nation World Trade Organisation), WTTC (World Travel & Tourism Counciland more. These organisations give support to hospitality sectors by arranging financial sourcesfor them so that they can cope up from economic conditions and run business in appropriatemanner. As per WTM report 2014, there international tourist arrivals has now surpassed with 1billion and will become 1.8 billion in upcoming years worldwide. In this era, hotels are playing a crucial role in developing and enhancing tourism in acountry. Marriott Group of industries which is headquartered at UK has operated its business inmany countries worldwide. Currently, hotel of this group found near about 6,520 different1
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