International Journal of Business Communication

RUNNING HEAD: COMMUNICATION 0
“BUSINESS COMMUNICATION”

COMMUNICATION 1
“Digital communication in the workplace using Facebook”
Sias, P. M., & Duncan, K. L. (2018). Not just for customers anymore: Organization
Facebook, employee social capital, and organizational identification. International
Journal of Business Communication, 1-12.
The authority of the article can shows through the reliability t is because the authors are
the professor of Edward R. Murrow College of Communication at Washington State University”.
The intended audience of the article is the researchers, scholarly articles and authors which
provide different opinions. The objectivity of the article describes that Facebook is become
strategy in the organization to improve communication, it leads in increasing relationship
between the organization and employees (Sias & Duncan, 2018). The currency is describes
through the presence of information, it was published in the year 2018.
However, in comparison to this other studies revealed that organizations use instant
messaging, groups chat so that it can increase the discussion among the team members (Abatayo,
Lynham, & Sherstyuk, 2018). This article is related with the appropriate topic because it provide
information regarding the benefits received by adopting Facebook , that is digital communication
in the workplace.
Hannah, M. A., & Lam, C. (2017). Drawing from available means: Assessing the rhetorical
dimensions of Facebook practice. International journal of business
communication, 54(3), 235-257.
The authority of the article reveals that both the authors are specialized in their area and
published this article in “International journal of business communication”. The intended article
will be the authors which conduct research in the similar topic. The objectivity of the article
describes that company use Facebook to communicate more number of consumers so that
awareness about the product and services will be increased (Hannah & Lam, 2017). The currency
revealed that validity of the information is published in the year 2017.
However, researchers revealed that it reduce cost of the organization and motivates
employees because of more involvement and participation in the organization by using Facebook
(Ki & Nekmat, 2014). Therefore, this article is related with the proposed topic because in this

COMMUNICATION 2
tools which employees use for the digital communication information is provided and also
provide information about internal organizational environment.
Hanna, B., Kee, K. F., & Robertson, B. W. (2017). Positive impacts of social media at work:
Job satisfaction, job calling, and Facebook use among co-workers. In SHS web of
conferences (Vol. 33, p. 00012).
The authority describes that authors are well-qualified in their own areas it is because of
providing information about digital communication and published paper in “SHS web of
conferences”. The intended audience was the employees which are involved through survey
method (Hanna, Kee, & Robertson, 2017). The objectivity of the article describes that social
media plays an important role in the workplace for improving communication in the
organization, the currency reveal the information which is available in the year 2017.
.From the analysis it is revealed that Facebook leads in maintaining positive environment
in the organization and it increase job satisfaction among the employees in the organization.
However, researchers describes that Facebook leads in transmitting the message to large number
of employees which reduce the time and cost of the organization (Bartels, Vuuren, &
Ouwerkerk, 2019). The article also revealed that it is important for the proposed topic because of
providing data regarding the influence of digital communication in workplace.
Bartels, J., Van Vuuren, M., & Ouwerkerk, J. W. (2019). My colleagues are my friends:
The role of Facebook contacts in employee identification. Management
communication quarterly, 33(3), 307-328.
The authority describes that authors are professional and publish their information in
authentic sites. The intended audience of the study was researchers, existing studies as well as
themes by which data was collected. The objectivity of the study describes that digital
communication leads in maintaining balance among the communication. The information was
published in 2019 for maintaining currency of the article.
The analysis revealed that it increase department identification, which results in
increasing and strengthen the contracts between the employees and organization (Bartels,
Vuuren, & Ouwerkerk, 2019). However, in comparison to this researchers revealed that

COMMUNICATION 3
Facebook increase the efficiency in the work because of providing work in timely manner and
reduce the cost of the organization (Sias & Duncan, 2018). The selected article is relevant and
appropriate for the digital communication selected topic it is because it give information about
the effects which Facebook has on the functioning of the organization.
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility
on social media: Strategies, stakeholders, and public engagement on corporate
Facebook. Business and professional communication quarterly, 80(1), 52-69.
The authority describes that both are authors are professor in different fields such as
public relations and other areas. The intended audience was the authors which provide different
opinions about the subject matter. The objectivity reveal that digital communication leads in
providing message through using digital technologies, in this employee transmit message
through using social media tools. In the present year Facebook is become the medium of
increasing and improving communication, the currency describe the reliability of the information
which was available in 2017.
The analysis revealed that Facebook leads in increasing CSR activities in the workplace
because of more involvement (Cho, Furey, & Mohr, 2017). However, researchers describe that
through this employees can chat and can also connect through various investors (Ye & Ki, 2018).
This article is related with the proposed topic because of giving data regarding the features of the
Facebook which support workplace communication.
Burke, M., & Kraut, R. E. (2016). The relationship between Facebook use and well-being
depends on communication type and tie strength. Journal of computer-mediated
communication, 21(4), 265-281.
The authority of the article is well-managed because authors are well-educated in their
own field and published article in “Journal of computer-mediated communication”. The intended
audience are different researchers which all conduct their study in similar area. The objectivity of
the study describes that communication is become the key to success in the long run because of
increasing the satisfaction of the employees (Burke & Kraut, 2016). The currency of the article
reveals that data is accurate and valid because of providing current information which is
published in 2016.

COMMUNICATION 4
However other studies revealed that Facebook increase awareness because organizations
provide important information to all the employees, therefore it is become the means of
spreading awareness (Abatayo, Lynham, & Sherstyuk, 2018). This research is also important for
the present topic because of giving information about the association among the Facebook and its
wellbeing in the organization that is increasing productivity in the organization.
Ki, E. J., & Nekmat, E. (2014). Situational crisis communication and interactivity: Usage
and effectiveness of Facebook for crisis management by Fortune 500
companies. Computers in Human Behavior, 35, 140-147.
The authority reveals that both the authors are assistant professor at well-reputed
university. The intended audience of the article is researchers, scholarly articles t is because
literature review is done for data collection. The objectivity of the study describes that the
organization conducts the operations in highly competitive environment and it performs various
activities in increasing the profits and sales of the organization (Ki & Nekmat, 2014). The
currency reveals that accuracy is maintained in revealing data which is published in 2014.
Therefore, it becomes important for the organization to maintain better communication in the
organization.
From the analysis, it is revealed that Facebook is the digital communication strategy
which increases communication in the company. However, in comparison to this researchers
believe that Facebook is used in increasing the speed of transmitting the message (Cho, Furey, &
Mohr, 2017). This article is important because it provide information that Facebook is the major
strategy to manage crisis in the organization.
Sias, P. M. (2017). Company Facebook and organizational identification. Communication
Research Reports, 34(4), 335-343.
The authority describes that author is well-specialized in the area of communication and
publish article at authenticate source. The intended audience is the employees which all are
selected in survey method. The objectivity reveals that the employee’s relationship is affected by
less communication and it also leads in reducing the productivity of the organization (Sias,
2017). Therefore, communication plays the major role in making decision making and to make

COMMUNICATION 5
efficient judgment in the organization, the article is published in current year through which
currency of the information is maintained.
The analysis revealed that Facebook increase communication and leads in increase
commitment of the organization (Sias, 2017). In comparison to this researchers revealed that it
increase awareness, the article is important because of providing the information about the
relationship between the organization and Facebook (Hannah & Lam, 2017). This results in
increasing efficiency and effectiveness in the organization because of better functioning of the
organization.
Ye, L., & Ki, E. J. (2018). Impact of Message Convergence on Organizational Reputation:
An Examination of Organizational Crisis Communication on Facebook. Corporate
Reputation Review, 21(1), 1-8.
The authors are the writers, educators which are well-known in their different areas and
have more knowledge about communication. The intended audience is 165 employees to provide
their opinions, the objectivity of article describes that there are various effects on the message
because of different medium of transmitting of information in the workplace (Ye & Ki, 2018).
Therefore, Facebook is one of the social media applications which leads more communication
and increase reputation of the workplace. For the currency researchers provide accurate
information in 2018.
From the analysis, it is finds that Facebook increase the capability to do video
conferencing. In comparison to this researchers revealed that it leads in maintaining better
organizational environment in the organization. However, this article is important because it
provide complete information regarding the positive effects which received from digital
communication (Burke & Kraut, 2016). It also revealed that this leads in reducing the problems
and challenges of the organization.

COMMUNICATION 6
Abatayo, A. L., Lynham, J., & Sherstyuk, K. (2018). Facebook-to-Facebook: online
communication and economic cooperation. Applied Economics Letters, 25(11), 762-
767.
The both the authors are professor in different universities which describes the authority
of the article. The intended audience is respondents which involved in providing their response
in study. The objectivity of article demonstrates that business communication increase
productivity and allows organization to conduct work according to the expectations, currency of
the article reveal that in information validity is maintained and published in current year that is in
2018.
The results describes that Facebook include more information and can also provide important
information to all the employees in the workplace (Abatayo, Lynham, & Sherstyuk, 2018).
However, other researchers describes that it provide facility of video conferencing, text
messaging etc (Sias, 2017). This result that this provides various benefits to the organization and
this article is important for the present topic because through understanding the benefits
companies can use digital communication to communicate with the different stakeholders in the
workplace.

COMMUNICATION 7
References
Abatayo, A. L., Lynham, J., & Sherstyuk, K. (2018). Facebook-to-Facebook: online
communication and economic cooperation. Applied Economics Letters , 25 (11), 762-
767.
Bartels, J., Vuuren, M. V., & Ouwerkerk, J. W. (2019). My colleagues are my friends: The role
of Facebook contacts in employee identification. Management communication quarterly ,
33 (3), 307-328.
Burke, M., & Kraut, R. E. (2016). The relationship between Facebook use and well-being
depends on communication type and tie strength. Journal of computer-mediated
communication , 21 (4), 265-281.
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility on
social media: Strategies, stakeholders, and public engagement on corporate Facebook.
Business and professional communication quarterly , 80 (1), 52-69.
Hanna, B., Kee, K. F., & Robertson, B. W. (2017). Positive impacts of social media at work: Job
satisfaction, job calling, and Facebook use among co-workers. In SHS web of conferences
, 33 (12).
Hannah, M. A., & Lam, C. (2017). Drawing from available means: Assessing the rhetorical
dimensions of Facebook practice. International journal of business communication , 54
(3), 235-257.
Ki, E.-J., & Nekmat, E. (2014). Situational crisis communication and interactivity: Usage and
effectiveness of Facebook for crisis management by Fortune 500 companies. Computers
in Human Behavior , 35, 140-147.
Sias, P. M. (2017). Company Facebook and organizational identification. Communication
Research Reports , 34 (4), 335-343.
Sias, P. M., & Duncan, K. L. (2018). Not just for customers anymore: Organization Facebook,
employee social capital, and organizational identification. International Journal of
Business Communication , 1-21.

COMMUNICATION 8
Ye, L., & Ki, E.-J. (2018). Impact of Message Convergence on Organizational Reputation: An
Examination of Organizational Crisis Communication on Facebook. Corporate
Reputation Review , 21 (1), 1-8.