International Market - Sainburry's Assignment

Globalisation

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Project Management Plan............................................................................................................1
ACTIVITY 2....................................................................................................................................2
Research Methodology................................................................................................................2
ACTIVITY 3....................................................................................................................................4
Data analysis................................................................................................................................4
Conclusion and Recommendations..............................................................................................9
Reflection...................................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDIX....................................................................................................................................12

INTRODUCTION
Globalization can be termed as the expansion of goods and services within the
international market. It can be considered as a process by which business or other organization
develop a international influence which promotes the operations on a large scale. The study will
be based on the Globalization fop the Sainsbury's in UK market. This company is the third
largest chain in the super market and now want to expand the business within new countries of
the world. This research will help in producing a proper plan to evaluate the cost and expenses
which will be incurred during the Globalisation of the business. This report will also provide a
complete study which includes the aims, objectives and research questions. This study will
completely focus towards meeting such objectives via Methodology and data analysis.
AIMS:
To assess the impact of economic, cultural and ethical implications on different functions
of the Globalised business: A study on Sainburry's.
Objectives
 To identify the cultural influence during development of the business in international
market.
 To evaluate the economical and ethical challenges faced by the Sainsbury's within Global
market.
 To investigate impact of Globalization in managing the successful growth of Sainsbury's.
 To recommend the ways in which the Sainsbury's can enhance the trade across the world.
Research questions
Ques-1 What are cultural barriers that influence the business in global market?
Ques-2 What are the ethical and economical challenges faced by the company
Ques-3 What are the impacts of the Globalization in meeting the main objectives of the firm?
Ques-4 How company can overcome the challenges faced while developing a business within
international market?
ACTIVITY 1
Project Management Plan
Project Management can be considered as a formal document which represents various
aspects of the research. This includes controlling, monitoring and execution factors to carry out
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the successful research such as Cost, scope, time, quality, communication, Risk and resources
etc.
Cost: In order to carry out the research to understand the impact of Globalisation, The cost will
be one of the most important concern. The cost can be incurred by various means such as finding
the Aims and objectives of the research (Pieterse, 2019). Also cost on tools and equipments that
are required to record and analyse the data. Also, various miscellaneous expenses are incurred in
travelling and thus it is added to the total cost of project.
Particulars Cost
Tools and Equipments for Recording the views $10000
Analysis and Reporting $2000
Travelling and Incentive cost of the research $3000
Total $15000
Scope: There is a huge scope of the project as it explores various facts and ideas about the
impact of Globalisation. Publication of this research will help various companies to understand
the impact of the Globalisation on the business function.
Time: In order to carry out the complete research, there will be almost 5 to 8 Weeks are required
which helps in understanding the point of views of many employees.
Quality: This is concerned with the quality assurance while carry out the research (Gavril And
et,al., 2017). Also researcher need to carry out the research considering a quality based material
to produce the desired outcome.
Communication: This is one of the important concern while carrying out the research as analyst
need to be highly communicative so that it helps in recording proper data from the Participants .
Resources: The resources includes the recording tools and equipments which allow the analyst
to carry out the research effectively and efficiently also some participants are also required who
will respond to the various question in order to identify the impact of the Globalization on
different business functions.
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ACTIVITY 2
Research Methodology
Research Methodology is a systematic approach for conducting a research. A
methodology can be defined as an activity which helps in describing the research methods,
design and approaches in order to carry out the research. In order to carry out the research to
determine the impact of the cultural, ethical and economical influence on the different business
functions during the expansion of the organization within the global market. This research is
carried out to determine the size of sampling and participants who will be involved in meeting
the main objectives of the research (Epstein, 2018). Along with this this methodology helps in
determining the data collection technique which allow the researcher to collect the data and
information in order to access the impact of the Globalisation on various business function which
may be influenced due to the varied culture, ethics and economies within different regions of the
world.
Research Design: The design of the research can be considered as a set of methods and
procedures which are used in collecting and analysing the data and information. There are two
types of research design that is exploratory and conclusive.
Exploratory design is mainly used to explore the specific aspects of the research area.
On the other hand, conclusive design generally helps in providing answers to specific aspects of
the research area. In this research Exploratory design is approached in order to carry out the
desired output in order to understand the impact of Globalization.
Approach: It consists of the steps in terms of broad aspects which allows the researcher to
collect the data, analysis and interpretation. Research approach can be categorised into 3 types
that is Deductive, inductive and abductive approach.
Inductive approach is mainly used to generate the untested conclusions of the study.
Deductive approach is one of the most powerful approach which helps in generating true
conclusions of the research. Abductive approach is used to generalise the interactions between
specific (Rutovic, 2016). Therefore, The researcher has adopted inductive approach for this study
in order to identify the impact of the cultural, economic and ethical influence on the business
during the expansion of the organization in international market. Along with this, researcher has
carried out the inductive approach as it helps in interpreting the data which will be helpful in
meeting the aims and objectives of this study.
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Research Philosophy: It can be considered as a belief in which data can be gathered , analysed
and used (Bozyk, 2019). The research philosophy is mainly divided into three types that is
interpretivism, positivism and pragmatism.
Interpretivism Philosophy allows the researcher to interpret the data via small samples
in depth also it helps in performing the qualitative investigation. Positivism philosophy is a
highly structured sampling which involves huge data. Pragmantism Philosophy allows in using
combination of both qualitative as well as quantitative researches. In this study, Interpretivism
approach is used to carry out the research which helps in performing the qualitative research.
Data sampling: It can be used to select the targetted participants which contribute towards the
collection of the data. Generally two types of sampling methods such as probabilistic and non-
probabilistic. In probability sampling all the participants are involving in answering for such
interview questions (Noe And et.al., 2017). Whereas, in non Probabilistic, sampling group
members are generally selected on random basis. In this research Probabilistic method is
approached in which the sampling is 20 employees from the fashion industry. In order to carry
out this research, random data sampling technique was adopted in order to collect the data and
information from various employees who work in the big international brands.
ACTIVITY 3
Data analysis
Data analysis can be defined as a process of analysing, inspecting and transforming the
data in order to discover the useful information which helps in supporting the decision making
(Crane and et.al., 2019). In order to carry out the research on Globalisation, total 20 employees
were were randomly selected and interview questions were circulated and data was collected by
from those participants.
Theme: 1 Culture and ethics of the country impacts on operations of Globalised company
Particulars Frequency
a. Strongly agree 10
b. Agree 8
c. Strongly Disagree 0
d. Disagree 1
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e. Neutral 1
Total 20
Interpretation: From the above represented data, it can be clearly stated that culture and
ethics are one of the important aspects which impacts on the main operations of the business.
From out of total 20, maximum employees were in favour of the question that is 10 and 8. so
total 18 out of 20 employees have voted that ethics and culture impacts on the operations of the
Globalised business. Among them there were least number of employee who has disagreed and
there was one employee who was little confused about the question and therefore nor answered
yes and neither answered No on towards this statement.
Theme: 2 Globalisation and liberalisation of the economy have improved the industrial
relationship
Particulars Frequency
a. Strongly agree 12
5
0
1
2
3
4
5
6
7
8
9
10
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral

b. Agree 4
c. Strongly Disagree 2
d. Disagree 1
e. Neutral 1
Total 20
Interpretation: Above collected data has helped has been clearly depicts that
Liberalisation and Globalisation of the economy helped in improving the industrial relationship.
As there were 12 number of employees who have strongly agreed on the statement and there
were 4 more people who also answered in favour of the question. However, out of total 20
participants, only 2 who have voted strongly disagree while 1 among them are only disagreed
and there were also 1 employee amongst them who has neither supported the question and nor
offended it.
Theme: 3 Glob
alisation have increased the competition within the international market.
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0 0.5 1 1.5 2 2.5 3 3.5 4
e. Neutral
d. Disagree
c. Strongly Disagree
b. Agree

Particulars Frequency
a. Strongly agree 16
b. Agree 1
c. Strongly Disagree 1
d. Disagree 1
e. Neutral 1
Total 20
Interpretation: The above represented graphs clearly shows that due to the expansion of
the business activities within the international market, competition among the organization has
been rapidly increased. Therefore when the researcher asked this question with the participants.
It can be concluded that majority of the employees that is 16 plus one has supported the question.
However, there were 1 each who has disagreed, strongly disagreed and voted to the neutral. Out
of the total 20 participants, 17 number of employees were in favour that the increased
competition has been raised due to the Globalisation of the industries.
Theme: 4 Sales and marketing department has strongly influenced during the expansion of
the business in international market
Particulars Frequency
7
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral

a. Strongly agree 8
b. Agree 6
c. Strongly Disagree 1
d. Disagree 2
e. Neutral 3
Total 20
Interpretation: It can be interpreted that there are two most important functions of the
business which are strongly influenced during the expansion of the business activities within the
international market. As out of total 20 number of participants, there were 8 number if people
who has strongly agreed and favoured the statement. Although, were additional 6 members who
has voted agree on such question. On the hand there were very less number of people that is 1
who has strongly disagreed while 2 among them are also additional people who have responded
negatively to that question. Also, out of total 20 respondents, there were 3 number of people who
neither supported the question and nor offended as they were actually in a confuse state of mind.
8
0
1
2
3
4
5
6
7
8
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral

Theme: 5 Organizations have to consider various ethical and cultural values of the country
in which they are going to expand the business.
Particulars Frequency
a. Strongly agree 13
b. Agree 4
c. Strongly Disagree 1
d. Disagree 1
e. Neutral 1
Total 20
Interpretation: From the above analysed data, it can be interpreted that cultural as well as
ethical values are one of the most important concern of the organizations while developing the
business within the international market (Nikolova, Rodionov and Afanasyeva, 2017). As most
of the participants strongly agree about this question as people belongs to different religions and
generally follow their varied ethics and traditional beliefs while purchasing for a products or
goods. So there are 13 number of respondent who have strongly agreed on the question and plus
9
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral

4 number of employees who supported the statement. However, there are 1 respondent each who
have opted strongly disagree, disagree and neutral.
Conclusion and Recommendations
It can be concluded the Globalisation of the company may be responsible for the failure
or the success if various things has been strongly concerned such as ethical, economical as well
as cultural aspects. This study has created a complete understanding about the influence of the
Globalisation on the different functions of the business and therefore it may be turn into the
failure of the business organization. This research has also determined various data collection
and analysing techniques which helped in collecting the different perceptions and point of views
of the people.
In addition this research has been carried out to achieve the main objectives of the report.
Therefore, various data and perception of the 20 random employees has been selected in order to
identify the factors which results in the success and failure of the organization during the
expansion of the organization into the international market.
Recommendation
It has been Noticed that different countries follow varied cultures and ethics which
directly impacts on the lifestyle of the people who are living within the regions in which the
company is going to expand. So here are some recommendation and suggestions to improve the
research and also determine the factor s which lead to the success within the Globalised market,
such as:
 In order to improve the research and data collection method, analyst should expand the
number of respondents. It helps in collecting huge data which will be helpful in
identifying the actual answers of the people randomly.
 In order to increase the accuracy within the collected data, Researcher should collect the
samples from different organizations. It helps in determining approximately correct
answers.
 The research should be consisted of the specific questions about the impact of the
business functions, so it would be much more benefited.
For the Recommendations regarding the sustainability, success and growth of the business
during the development of the organization within the international market includes the
following:
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 Manager should create the effective marketing strategy in order to sustain in the highly
competitive market.
 Organization should also consider the cultural and ethical aspects of the country so that it
will help in determining the needs and requirements of the people in the specific market.
Reflection
From the above research analysis, I have identified various aspects that needs to be
considered while expansion of the business within international market. Also, I get to know
about different types of data collection and analysing methods which helps me to understand the
main aim and objectives of the research. It also helps me in to understand the impact of the
Globalisation on the internal functions of the business such as operations, sales, marketing etc.
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REFERENCES
Books and Journals
Pieterse, J.N., 2019. Globalization and culture: Global mélange. Rowman & Littlefield
Publishers.
Gavril, R.M. And et,al., 2017, July. Impact assessment on the performance of e-learning in
corporate training programs in the context of globalization. In Proceedings of the
International Conference on Business Excellence (Vol. 11. No. 1. pp. 398-410). De
Gruyter Open.
Epstein, M.J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Rutovic, Z., 2016. Economic aspects of media globalization. Journal of International
Studies. 9(2). pp.233-243.
Noe, R.A. And et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Crane, A. and et.al., 2019. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Nikolova, L.V., Rodionov, D.G. and Afanasyeva, N.V., 2017. Impact of globalization on
innovation project risks estimation. European Research Studies. 20(2). p.396.
Bozyk, P., 2019. Globalization and the transformation of foreign economic policy. Routledge.
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APPENDIX
Questionnaire
Ques-1 Do you think that culture and ethics of the country impacts on operations of Globalised
company?
a. strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-2 Do you think Globalisation and liberalisation of the economy have improved the
industrial relationship?
a. strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-3 Do you think that Globalisation have increased the competition within the international
market?
a. strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-4 Is the sales and marketing department has strongly influenced during the expansion of
the business in international market?
a. strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
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e. Neutral
Ques- Do you think that organizations have to consider various ethical and cultural values of
the country in which they are going to expand the business?
a. strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
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