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International Marketing - ZARA

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Added on  2020-11-12

International Marketing - ZARA

   Added on 2020-11-12

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INTERNATIONALMARKETING
International Marketing - ZARA_1
Table of ContentsINTRODUCTION...........................................................................................................................1ASSESSMENT 1.............................................................................................................................1Customer based brand equity model (CBBE) of ZARA........................................................1ASSESSMENT 2.............................................................................................................................1P1. Critical analysis of Apple's marketing mix with adaption of it across three differentinternational markets..............................................................................................................1P2. Discussion of internationalisation process theory............................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
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INTRODUCTIONInternational marketing can be understood as formulating strategies with basic andcomplex principles in order to do business more than a nation. It is fundamental for anorganisation to rapidly look into various aspects like technology, communicative acts, transit anddifferent financial flows so that to obtain a good market share at global level (Akaka, Vargo andLusch, 2013). Firms which are being chosen under this report in two different tasks are ZARAthat makes or manufactures trendy clothes and Apple which deals in electronic market. Both ofthese heavy named brands are continuously fulfilling needs of their consumers and carries greatreputation at international market. Along with this, assignment is going to include a presentationin which CBBE Model is being mentioned of ZARA. On the other hand, in second task isenclosed with analysis of marketing mix of Apple under three different global markets. Lastly,description of theory is going to get encapsulated which is being taken by firm in order to dobusiness at international level.ASSESSMENT 1Customer based brand equity model (CBBE) of ZARACovered in PPTASSESSMENT 2P1. Critical analysis of Apple's marketing mix with adaption of it across three differentinternational marketsDoing business at international market requires guts as firms have to make strategies andplanning as well to do promotion of their products and services which they are offering to theirconsumers (Berthon and et. al., 2012). Every single country has its own policies and carriesdifferent tax rates therefore, it is must for administration of organisations to keep on makingalterations accordingly in order to do business. Along with this, it is must for companies torapidly analyse the targeted markets so that initiatives can be taken so that to gain competitiveadvantages. This includes various factors like products, place, price, promotion, people, physicalevidence, process which needs to be considered in an appropriate manner. While doing businessat international market. Apple is a multinational technology firm which was formally found inthe year of 1976. Steve Jobs, Steve Wozniak, and Ronald Wayne are main souls that made Appleand have generated approximately US$229.234 billion as revenue along with, it has almost123,000 staff members which was counted in 2017 year. Mostly, they develop and design1
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