Strategic Marketing: Adaptation, Standardisation, CBBE Model

STRATEGIC MARKETING

EXECUTIVE SUMMARY
Strategic marketing is an effective tool which is very essential for company to gaining
higher profits and revenues. This report includes the Ashanti solution company plc that can
enhance their profits and sales volume by attracting large number of customers so that they can
also face longer sustainability within marketplace. This report includes the adaptation and
standardisation of marketing standard and also CBBE model so that millions of people are retain
with the company. Further the integrated communication mix helps in gaining profits and
customer relation for this several measuring tools and getting analysed so that high success can
be faced.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Adaptation and standardisation of marketing mix..................................................................4
CBBE Model..........................................................................................................................6
Integrated communication mix and methods.........................................................................8
Measurement of success.........................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic marketing is basically a process that is used to plan, design, develop, implement
and direct various strategies by which higher competitive advantage is attained over a continuous
period of time. It is used to direct an adequate mapping by which ability of business to attain its
objectives and target is achieved with perfection and in timely frame as well. It is usually a
forward looking and long term approach that is used and induced by business in order to achieve
fundamental and sustainable advantage under which basic need and demand get fulfilled as per
customer’s requirement. The following report is based on Ashanti solutions company that
provide different services as like advertising and promotion to other of its client. The report
below is consisting of adaptation and standardisation of marketing mix Germany and for this
design effectual strategy to gain success at new marketplace. In addition report include
customers based brand equity model that assist to build strong brand image. Moreover,
integrated communication mix and methods along with measurement of success is
considered(Chernev, 2018).
MAIN BODY
Adaptation and standardisation of marketing mix
The marketing mix is a set of actions and activities that is induced within the business as
in order to promote brand awareness and its productivity. It is being used by the business in order
to pursue its marketing target and objectives by which standardised target is achieved and
accomplished within the stipulated period of time. It is adopted by an organisation in order to
promote and advance its own products and services and it is supported with the model CBBE
(Customer Based Brand Equity) by which higher competitive advantage is achieved on
continuous basis. In terms of Ashanti solution company, they get launch new products and
services as by adding up web design through which development of websites, content, branding,
visual interface and proprietary software is induced by which higher level growth and
productiveness is induced with perfection as within Germany. In this the management
department of Ashanti solution company make supportive usage of different tactics and
strategies and it is processed with support of 7 Ps of marketing in this marketing adaptation and
its standardisation is addressed with perfection and it is as briefly explained below as: