International Marketing: Overview, Comparison, Marketing Mix, Recommendations

International Marketing

TABLE OF CONTENT
 Introduction
 Overview of Butter London
 Comparison between local and global marketing
 situations which entity needs to continue with local approach & when
to switch to global method.
 Marketing mix
 Recommendation
 Conclusion
 References

INTRODUCTION
International marketing is wider and broader concept which is needed to
be carried out in proper manner. It comprises of many factors on the basis
of which goals are accomplished. Butter London, a cosmetic brand
headquartered in United Kingdom. It is expanding its business at global
scale and has many competitors within a country. This presentation
consists of a brief overview about concept of international marketing and
its impacts on business.

Overview of Butter London
Butter London is a medium sized firm located in United Kingdom. The
organization deals in cosmetics and other skin care products. It is also
aiming at development of its business so that goals are accomplished. The
company also sell its products through its official website and other e
commerce platform like Amazon, e-Bay, etc. There are wide numbers of
competitors of Butter London such as Morphe, the Balm, Face Stockholm
and many more. Enterprise also stated that they uses natural ingredients
within their products which are of high quality. The current performance
of business is rising and at stable point as because of their services of the
products. Moreover, they hire skilled subordinates who are able to deliver
quality of services to public.