Unit 40 - International Marketing

Unit 40 - International
Marketing

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Analyse the scope and key concepts of international marketing............................................1
P2 Explain the rationale for it to want to market internationally and describe the various routes
to market the organisation can.....................................................................................................3
Task 2...............................................................................................................................................5
P3 Evaluate the key criteria and selection process to use when considering which international
market to enter.............................................................................................................................5
P4 Explain, using examples, the different market entry strategies, including the advantages
and disadvantages of each...........................................................................................................7
Task 3...............................................................................................................................................8
P5 Present an overview of the key arguments in the global versus local debate.........................8
P6 Investigate how the product, price, pricing and promotional distribution approach differs in
a variety of international contexts................................................................................................9
Task 4.............................................................................................................................................10
P7 Explain and analyse the various international marketing approaches your client
organisation can adopt...............................................................................................................10
P8 Compare home and international orientation and ways to assess competitors, outlining the
implications of each approach...................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
International marketing is considered activity that uses by business concern in order to
increase their business activities. All organisations is require marketing activities that helps to
expand the business and make decision to go internationally. In other words, international
marketing is the exchanging of commodities and services between different national markets by
involving buyer and seller (Achua and Alabar, 2014). To understand about international
marketing and its importance Davison Canners company has been taken that is providing fruits,
jams, juice and food components in the UK Market. This is small size organisation that is
deciding to go internationally as it is operating business successfully. This report covers
understanding of how marketing activity contribute to the strategies, selection of international
market, how marketing plan can be adopted and standardised across international market. A part
from this, organising and evaluating of marketing efforts are as explained.
Task 1
P1 Analyse the scope and key concepts of international marketing
Small and social enterprises are those organisation which are running at small level and
helps to frill the needs and wants of people who are living in the society. A business organisation
can be grow only when, it has chances and opportunities to establish business in wider areas and
go internationally. This is important for organisation to deal with different types of products and
services so all task can be complete in certain period of time. For instance Davison Canners
company is small size company that is providing food products to its customers by understanding
their demand. This serve the best delivery and quality of products which attracts customers and
increase the business performance (Brennan, Canning and McDowell, 2020).
Scope and definition of international marketing –
According to (Bilovodska, 2016), International marketing is associated with marketing
activities across the national border and attracts the customer to buy the products and services.
The is a activity which is performed by management in order to increase the working and
productivity. This can help to increase the brand image in competitive business environment by
delivering best quality of products.
The scope of international marketing
1