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International Marketing Analysis Assignment - P&G

THE MOST IMPORTANT THING!!!

10 Pages2153 Words141 Views
   

Added on  2020-12-09

International Marketing Analysis Assignment - P&G

THE MOST IMPORTANT THING!!!

   Added on 2020-12-09

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International marketing analysis
International Marketing Analysis Assignment - P&G_1
Table of ContentsIntroduction:................................................................................................................................................3EVALUATION OF FACTORS INFLUENCING PANTENE IN TWO DIFFERENT COUNTRIES WITH THE HELP OF PESTLE...............................................................................................................................................3INDUSTRY ANALYSIS IN THE TWO COUNTRIES.......................................................................................5CRITICALLY EVALUATION OF BRAND IN BOTH THE MARKETS.................................................................7SEGMENTATION- TARGETING-POSITIONING..........................................................................................7PROMOTIONAL ACTIVITIES.....................................................................................................................8RECOMMENDATION:..............................................................................................................................8CONCLUSION: .............................................................................................................................................9
International Marketing Analysis Assignment - P&G_2
Introduction:Procter and gamble commonly known as P&G is one of the leading brands in consumer brands all over the world. Headquarter in Ohio United States of America. It is a multinational corporation which operates in more than 80 countries worldwide. The product line of P&G is vast and it leads to less organizational risk (Papadopoulos and Heslop, 2014). In this report will discuss about the strategy used by the company in UK and international market like India. Different techniques like PESTLE, SWOT and porter 5 forces model will be use to differentiate the market strategies between the two markets. The product for the comparison is Pantene. All the techniques and tools mentioned will be discussed below with examples.EVALUATION OF FACTORS INFLUENCING PANTENE IN TWO DIFFERENTCOUNTRIES WITH THE HELP OF PESTLEPestle is use to analyze the macro or external environment for the organization so thatthey can prepare themselves for the future hurdles.PESTLE UNITED KINGDOMPolitical: 1.Tax and policies affects the beauty products like Pantene as increase in price will switchthe customers into other products.2.Political environment of United Kingdom is stable and besides this they support the globalization. So they help the company to grow and favor the company (Vellas, 2016). Economical:1.High growth rate for the Pantene as it is used by every class of the UK.2.Disposable income is high in UK so the profit margin could be high as compare to othercountries.Sociological:1.Pantene has to concentrate for seasonal sales and try to capture the market at that timeperiod.
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