International Marketing Analysis

International marketing analysis

Introduction:
Procter and gamble commonly known as P&G is one of the leading brands in consumer
brands all over the world. Headquarter in Ohio United States of America. It is a multinational
corporation which operates in more than 80 countries worldwide. The product line of P&G is
vast and it leads to less organizational risk (Papadopoulos and Heslop, 2014). In this report will
discuss about the strategy used by the company in UK and international market like India.
Different techniques like PESTLE, SWOT and porter 5 forces model will be use to differentiate
the market strategies between the two markets. The product for the comparison is Pantene. All
the techniques and tools mentioned will be discussed below with examples.
CRITICAL EVAULATION OF KEY FACTORS INFLUENCING THE PROCTER AND
GAMBLE IN TWO DIFFERENT COUNTRIES WITH THE HELP OF PESTLE.
Pestle is use to analyze the macro or external environment for the organization so that
they can prepare themselves for the future hurdles.
PESTLE UNITED KINGDOM
Political:
1. Tax and policies affects the beauty products like Pantene as increase in price will switch
the customers into other products.
2. Political environment of United Kingdom is stable and besides this they support the
globalization. So they help the company to grow and favor the company (Vellas, 2016).
Economical:
1. High growth rate for the Pantene as it is used by every class of the UK.
2. Disposable income is high in UK so the profit margin could be high as compare to other
countries.
Sociological:
1. P&G has to concentrate for seasonal sales and try to capture the market at that time
period.