International Marketing: Scope, Concepts, and Strategies

International marketing

INTRODUCTION
International marketing is business performance activity which are designed to price,
place, promote and the direct flow of organization’s good and services to customer or the user
into more than one country for the profit. It is the marketing of business across the world for
meeting their overall goal and objective.
The above report includes the analyzation of concept and scope of the international marketing.
The importance for a company who want to market their business globally and several route for market
which can be adopted by them. Evaluating selection process and criteria for using when considering the
global market. Explaining various strategies for market entry, including advantage & disadvantages. Key
argument on global versus local debate. Investigating how product, price, promotion and distribution
approach differ. Analyzing several international marketing approach that can be adopted by company.
Report ends with comparison international and home orientation and mode for accessing rivalry
outlining implication of every approach.

LO1 understanding how market contribute to business strategies
P1: Scope and concepts of Marketing
Various scope and concept of marketing are with the help of international marketing there are
various opportunities which rises for the development and helps in flourishing the market
improving various routes which can make help in the development of the business marketing
can help in the raising the international standards of the firm by developing the market abroad
with the help of marketing. International marketing leads to a business deals among nations
which helps in the economic development of the countries. Various business opportunities rises
which gives the rise in the market. Companies like Coca-Cola has take a great achievements due
to marketing and branding in the international market. This adds up the value and core
business concepts which can help in the development of the firm(Morgan, Feng and Whitler,
2018.).
With the help of international advertisement have helped many of the organizations
which are growing financially as well as in the growth of the company. With the growth of
marketing there has been a rise in the market which has helped companies like Air BnB and
Coca cola with imports and exports, various means of the development has been improved and
the business strategies have been upgraded with the international marketing.
P2: Rationale for an organization-
For an organization there are various ways to improve the frequency of the business and to
elaborate the business strategies which can help in the development of the company’s like coca
cola, AirBnB etc. various roots can be adopted which can help in the development of the
business in the newer market which can help in maintain the rapid growth and elobarating the
business opportunities. These can be done by direct sales, join ventures, expand business with
the local firm, foreign place operation(Kotler and et.al., 2018).
These improvements can be done by the global advertisements which can improve the various
branding and promotions and create awareness among the people for the product. Easy way is
of the global marketing which can increase the global opportunities for the branding and to give
a global interaction of the product in the market increasing the global opportunities which can
give rise to the sales and establish a strong base for the brand and increase the efficiency of the
sales and evolve in the branding. Branding with the global face can help in increased
opportunities of the sales adding up the brand value to the organization like coca cola and
Tesco.:
M1: opportunities and challenges of international marketing