International Marketing Management

INTERNATIONAL MARKETING MANAGEMENT

Table of Contents
INTERNATIONAL MARKETING MANAGEMENT..................................................................1
INTRODUCTION...........................................................................................................................3
MARKET ENTRY STRATEGY....................................................................................................3
Object 1.......................................................................................................................................3
Object 2.......................................................................................................................................3
GLOBAL TRENDS AND THEIR APPLICATION IN LOCAL ENVIRONMENT.....................4
Empowering the workforce......................................................................................................4
Smarter business........................................................................................................................5
Digitalisation..............................................................................................................................5
COUNTRY-SPECIFIC COMMUNICATIONS.............................................................................6
Segmentation and buyer behaviour.........................................................................................6
Cultural insights.........................................................................................................................6
Social media, standardisation and adaptation........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as the soul of every initiation that is in a hustle to keep up its pace in the
world. An organisation or a business, an industry or a retailer, everybody aims at being the best
in the marketing world by providing better strategies that will enhance their trade to a very next
level (Parola and et.al, 2018). The marketing strategies will determine the position of the
company and that with the retailers is said to be a boon to their existence. The entire report deals
with the marketing strategies that makes the company Green chef inherit the essentials that are
required for it to become a brand in the sector, that the company is now operating.
MARKET ENTRY STRATEGY
When the company is in need of the distributors with regards to the management and the carry
forwarded products, then the firm will have to ensure the means and modes of the things that are
done by the distributors. The following are the objects:
Object 1
The retailing sector is considered to be one of the vast environment that main subtle means of
trade and transactions. The Green chef company is said to be the retailer whose parent company
is the Hello fresh which was launched in the year 2014. This is particularly launched in Germany
and is said to provide all the kitchen accessories with the fresh items and products. The direct
agreement of the trade that the Green chef do is said to be one of the means that include people
to involve with each other on a physical basis and that which will provide a clear understanding
of the trade (Liu and et.al, 2019). Since the company is in Germany and the people of Germany
and the neighbouring states will be benefitted by this particular trade. There are number of other
countries that are aiming to use the products of Green chef and they may not be benefitted with
the direct agree of the sale. Customers will not be efficiently focusing upon buying the products
of the firm if there is a lack in the availability. Being a direct selling agent will require a contract
that is followed by a set of terms and conditions. The money that is payable during this is the
accurate one without taxes and that will make the person develop an interest in the purchase. The
distributor’s performance cannot be relied upon and that might sometimes affect the trade.
Object 2
On the other hand, a joint venture retailer involves a medium in the trade. The one that the
company Green chef jointly ventures with is Amazon. The company made the products
displayed in the online shopping portal and sells them at a cost that is of the original with a little