International Marketing Management

International Marketing
Management

Contents
INTRODUCTION...........................................................................................................................3
Evaluation of Company Product in Market.................................................................................3
Trends Related to Electrical Car in Market Place.......................................................................4
Demand of Electrical Vehicle in market Place............................................................................6
Customer Behaviour Analysis.....................................................................................................6
Marketing Strategy for the Product of Organization...................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing management can be considered as the practices that are been created by the
firm so that the practical implementation of marketing orientation, techniques and processes with
in the organization (Keegan, 2017). This process is considered as management of marketing
resources and activities in order to improve the marketing operation of the organization. This
report is about is about Tesla Motors which is one of the most famous electrical car
manufacturing organization. Tesla Motors was established in year 2003 by Marc Tarpenning,
Elon Musc, Martin Eberhard, J. B. Strauble and Ian Wright. Headquarter of Tesla Motors is in
Palo Alto, California, United States. Some of the main products that are sold by Tesla Motors are
– Electrical Vehicles, Tesla Batteries and Solar Panels and Roofs. Globalization of Electrical
vehicles will be explained in the report. The globalization of Tesla electrical vehicles from local
market will be discussed in the report. Future trends that are associated with the company
products also will be analysed in the report. Various opportunities in international market for that
are related to the organization product will be discussed in the report. The customer behaviour
also will be analysed for company product in the international market. Scope and opportunities
for planned products will be studied in the report. Different marketing strategies for specific
product will be discussed in the report.
Evaluation of Company Product in Market
As per current market scenario it is predicted that till year 2019 there are were about
3269671 electrical vehicles will reach to 26951318 units. The growth of electrical car market is
expected to grow with much faster speed. This technology is considered as technology of future.
Due to sustainability and high effectiveness associated with this technology is reason of success
of the products in market place. The growth in the automotive sector is main reason of
development and growth of organization in market place. There are various factors are associated
with the development of the electrical product in market place that are encouraging the
manufacturers and customer to make more investment in the electrical car market (Deepak and
Jeyakumar, 2019). As it is considered as future technology and sustainability factors is
encouraging the government to provide subsidy to the organization and customer to make
investments in the electrical vehicle sector. There are different benefits are provided to the