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International Marketing Management - Doc

   

Added on  2019-12-28

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INTERNATIONALMARKETING MANAGEMENT1

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INTRODUCTIONInternational marketing is the concept in which a particular business entity havingpresence as well as operates in two or more countries and generate sales and profit. When thecompany run its business in one country and then start to expand in another countries then itcalled as international or multinational firm. The present case is on the basis of Peppersmithcompany which is the UK based and operating in the food industry. It going to launch its newproduct such as Tingz which is sweets of sugar free for the children in another market. It showsdifferent kinds of factors and criteria which are necessary to evaluate while selecting andentering new market. In the second task the report provides strategies which helps to enter in thenew market and generate revenue and profit. TASK AA) Explanation reasons to select particular four countries to expand businessIn the current case study there are Peppersmith business organisation launching in newmarket for expand its business. The selected firm going to launch and expand business with thehelp of product Tingz which is sugar free sweets for the children. For launching the product likeas Tingz there are various number of countries but among them there are only four are selectedbetween given at the current case. Several number of the factors are there which are taken intoaccount at the time of selecting market and on of the significant and important elements whichmust needs to select is such as gross domestic product or growth rate (International marketing,2016). Among all the provided countries there are four countries are chosen for launching Tingzproduct are such as Germany, France, Turkey as well as Japan. After analysing the GDP rate offive years such countries are selected and from FY 2010 to 2015 level of GDP declines of mostof the countries. The growth rate of the all the countries are given as below by which suchmarkets are selected:Gross Domestic Product RateName of countryFiscal year 2010Fiscal year 2015Germany3.417 trillion3.356 trillionJapan5.909 trillion4.123 trillionFrance2.647 trillion2.422 trillion3

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