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International Marketing Planning Assignment

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Added on  2020-03-23

International Marketing Planning Assignment

   Added on 2020-03-23

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Running head: MARKETING PLANNINGMarketing PlanningName of the Student:Name of the University:Author Note:
International Marketing Planning Assignment_1
2MARKETING PLANNINGExecutive Summary The main purpose of the assignment is to launch a new product in the Australian market byinternational IT Company. The Australian market had been selected for the launching purpose asthe individuals who lives in Australia are early adopters of wearable technology. The name of theproduct is Healthy Fitness band that will help consumers to take care of their health by wearing itall the time. This fitness band will answer to range of questions related to fitness and health. Thiswill guide the customers to take care of their health as and when instructed.
International Marketing Planning Assignment_2
3MARKETING PLANNINGTable of ContentsIntroduction......................................................................................................................................3Situation Analysis............................................................................................................................4Opportunities and issues statement..................................................................................................6Marketing objectives.......................................................................................................................7Marketing strategies.........................................................................................................................7STP..............................................................................................................................................7Marketing Mix.................................................................................................................................8Brief budget or profitability analysis...............................................................................................9Monitoring and control..................................................................................................................10Summary and conclusion...............................................................................................................11Reference List................................................................................................................................12
International Marketing Planning Assignment_3
4MARKETING PLANNINGIntroduction This study deals with launching of a new product, the product is wearable accessory thatlooks same like wrist watch (Wright 2014). The new product will be launched in the Australianmarket where the fitness band incorporates computer as well as advanced electronic technologiesthat will be helpful to maintain fitness level. The Australian market had been selected forlaunching purpose as it Australian consumers are early adopters of wearable technology as wellas this market is already in steady growth level. The name of the product is Healthy Fitness bandthat will be targeting customers who has the inclination to look after their health and improve itas well.
International Marketing Planning Assignment_4

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