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International Marketing Management (doc)

Added on - 09 Dec 2020

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InternationalMarketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Compare analyse cultural and social differences between UK and France...........................1TASK 2............................................................................................................................................3Factors affecting international pricing decisions....................................................................3TASK 3............................................................................................................................................5Strategic marketing mix.........................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is a process through which manager of organisation provides knowledgerelated to product and service. International marketing is the process through of implementingmarketing process in more than one country. This is the aspect which talks about application ofmarketing techniques in more than more country. There are different techniques which has to beselected according to market trends of native place. This report is based on automotive industryassociation BMW which stands for Bayerische Motoren Werke. This organisation wasestablished in 1916 and has headquarter in Munich, Germany(Berthon, Pitt, Plangger, andShapiro, 2012). In this report, there is discussion about cultural and social differences betweenUK and foreign country, factors which affects international pricing decisions and at lastmarketing mix. BMW operates in UK and wants to expand in France market.TASK 1Compare analyse cultural and social differences between UK andFranceThere is difference in cultural and social value of UK andFrance.While marketingproducts byBMW, these factors has to be considered. This is relevant for company to becomegood brand image of country. There are some changes which has to be in working style in orderto make existence in external environment. When BMW is thinking to launch new product, thenit is essential to know social and cultural background of country. UK as well as France hasdifference in their traditional culture, so when managers of France have knowledge about it, thishelps to set brand properly.SocialBackground-Social factors includes religion, family, wealth, lifestyle, etc. of people residing incountry. As per social factor, managers of BMW has to plan manufacturing of car and marketingplan.UKFranceUK is the country which has different eventssuch as Christmas fair, etc. This is impactfulfor automotive industry. In UK people wantmore lavish life so they are brand conscious. Inthis managers of BMW must use differentFrance is the country which is 11thlargestcompany in automotive sector. People residingin UK is not working class, so they do not havelavish life. Hence there is less requirement ofcares. In French people are not so brand1
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