International Marketing of Sodashi

Running head: INTERNATIONAL MARKETING
International marketing of Sodashi
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INTERNATIONAL MARKETING
Table of contents
Company profile..............................................................................................................................2
Industry sector profile......................................................................................................................3
Consumer profiles............................................................................................................................3
Critical research of the target market...............................................................................................5
Japanese cosmetic market............................................................................................................5
Hong Kong cosmetic industry.....................................................................................................6
Recommendations for market entry.................................................................................................6
References and bibliography.........................................................................................................11

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INTERNATIONAL MARKETING
Company profile
Established in 1999, Sodashi has achieved accolades and glory by catering to the health
needs of the people. The vision of the personnel is to bring out the inner beauty of the people
through the provision of quality skincare products. The name of the brand is originally a Sanskrit
word, meaning purity, completeness and radiance (Sodashi.com.au 2018). As a matter of
specification, the customers are offered numerous products, which include face wash, creams,
lotions among others. The customer reviews are evidence towards the sale of quality cosmetic
and make up items. The research and development team consists of skilled and efficient
professionals. This helps in ensuring quality within the manufactured goods.
The company has its outlets in more than 20 countries in the world. In the tenth year of
its operation, the company personnel has indulged in partnership with Australian spas including
Spa Qualia in Hamilton island; Lost World Spa in O’ Reily Rainforest Resort in Gold coast
Hinterland and Spa Dreamtime, Spa Kilda Baths and the Lyall Hotel and Spa in Melbourne
(Sodashi.com.au 2018).
The products are prepared from the natural ingredients, which helps the personnel in the
achievement of large scale customer satisfaction. The preparation and storage of the products are
efficiently done in terms of preserving the originality and freshness. The extracts used in the
products are imported from France and Australia. Innovation in the products is the main aim of
the research and development team. However, this is not to compromise with the original values
of the company. The company is popular among the customers for the provision of spas and
therapies. For this purpose, the company indulges in partnership with famous hotels and resort
across the globe (Sodashi.com.au 2018).

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INTERNATIONAL MARKETING
Industry sector profile
Sodashi can be said to belong to the cosmetic industry of Australia. The sales revenue of
the cosmetic industry was $4.98 billion in the era of 2015. The major drive behind this is the
growing demands of the women. The managers are of the view that with this rate, the compound
annual interest would grow 9.31%. This escalation would mount the sales revenue of the industry
to 7.76 billion by the end of 2020. The success of this industry is dependent on the needs,
demands and requirements of the customers (Sodashi.com.au 2018). Maintaining the volume of
the production is needed for averting falling prey into the instances of financial instabilities.
Delving deep into the market, most of the revenue is generated from the US markets,
where the sales revenue for the skincare products is 70,818 million US dollars. The per person
revenue in terms of the total population figures is 181.02 US dollars. There has been an
unprecedented growth in the skincare products since the era of 2010. This is also in terms of the
per capita income. The major drive behind this is the adoption of online marketing, which has
added to the stock of customers (Sodashi.com.au 2018).
Consumer profiles
The consumers for the skincare products of Sodashi can be categorized based on their
income, urge to look good and passion to possess quality products. Along with this, the market
segmentation is also done based on the type of products they want. Here, the demand for natural
products gains popularity among the target audience. Delving deep into the business transactions
of the company, the revenue is generated from both the men and the women. This is because of
the wide range of products, which the company offers (Sodashi.com.au 2018).