International Marketing

INTERNATIONAL MARKETING

TABLE OF CONTENT
 P5- Global and local marketing
 M3 – Adopting of local and global marketing
 P6- Marketing mix in international context
 M4- Adapting marketing mix
 P7- International marketing approaches
 P8- Competitors outlining implication
 M5- Approaches and recommendations

P5- Global and local marketing
 Global and international marketing refers to generalised messaging which is intended and
spread to every individual. It is on huge scale having large customer base for the same.
 This encompasses countries from various different regions all across the world and helping with
coordination of Toyota marketing efforts in these target countries.
 This helps in establishing global presence and leads with huge amount of planning to do global and
international marketing. It leads with company to have huge sales revenues and margins of
profitability and leads the company to get competitive advantage in winning in marketplace and leads
with recognising of brand image

P5- Global and local marketing (Contd..)
 Local marketing refers to marketing which is being focused with small target audience. This a
marketing which is being briefed with specific details and do not requires huge time of planning.
 This can be done by individual who are not as competent as individuals who are being required to be at
front face of doing international and global marketing of Toyota offerings.
 This targets individuals and potential customers with certain radius of location that is physical to
business of company. This is a great way of gaining and having customers in areas of surrounding
where the business is being seen as better option by customers.