This report discusses the tourism opportunities in Abu Dhabi, highlighting its rapid progression and sustainable growth. It explores the attractions, positive and negative impacts, key issues, and policy implications for tourism in Abu Dhabi.
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Running head: INTERNATIONAL TOURISM International tourism Name of the student Name of the university Author Note:
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2 INTERNATIONAL TOURISM Table of Contents Introduction................................................................................................................................3 Description of Tourist Visit.......................................................................................................3 Explanation of the Attraction.....................................................................................................4 Negative and Positive impact from Tourism activity................................................................5 Two Key Issues occurring in the location..................................................................................7 Two Policy implications for Tourism in Abu Dhabi.................................................................8 Conclusion..................................................................................................................................9 References and Bibliography...................................................................................................11
3 INTERNATIONAL TOURISM Introduction The following report is based on the tourism opportunities that Abu Dhabi, the beautiful city of UAE presents to the tourists. The different articles used in the assessment 2 has shown the rapid progression that the West Asian nation has made in tourism as well as the different kinds of the environmental changes that the authorities have been able to address in the country to promote a green and sustainable tourism landscape. The start in the export of crude oil from UAE from the beginning of the 1960’s changed the economic landscape of the country and made it one of the topmost in terms of GDP and economic development (Al Dhaheri and Ahmad 2019). The large-scale development in the tourism activities have changed the business to a whole. The diversification theory of the Government and the overall sustainable growth of the country has been the major targets for the particular part of the globe. Description of Tourist Visit The Middle Eastern country of UAE have developed a name for itself in the development of tourism and tourism activities which has been a significant contributor to the success of the country and the tourism initiatives of the country. In the year 2018 only a number of more than 5,500,000 guests visited the country especially that of Abu Dhabi and resided in different kinds of hotels of the Abu Dhabi province (Anthonisz and Mason 2019). There has been a sharp increase in the number of the visitors visiting the country as the people are trying to explore the country especially the Abu Dhabi city in view of the magnificent amenities and places that the city offers for visit. Tourism is identified as one of the major source of alternative for earning foreign currency in order to reduce and mitigate the dependence of the country on the petrol and the oil industry. The petrol and oil industry is still now the backbone of the country and therefore the country has been trying to shed off its
4 INTERNATIONAL TOURISM tag of an oil dependent country. There are a number of different reasons for the tourists to pay a visit to Abu Dhabi. People tend to visit the Sheikh Zayed Grand Mosque which has the capability to hold at least 40,000 people at once while praying. Apart from this the presence of 82 domes and 1000 columns adorns the structure. Inside the main prayer hall hangs the world’s largest hand-knotted carpet and one of the world’s largest chandeliers, weighing in a twelve tons. As the sun sets, a unique lighting system reflecting the phases of the moon transforms the mosque’s white and gold accents. Apart from this the other attractions in this part of the world includes the likes of the Louvre Abu Dhabi(Frank 2019). Apart from this there are a lot many different attractions like the race car circuit, visit to the historic oasis city and wildlife safari among the lot many. All of these attractions has been the key to the visit of the huge number of different tourists in the country and especially Abu Dhabi. Explanation of the Attraction As per Post (2019), tourism development is considered to be the most important economic resource for Abu Dhabi and therefore it is important for the country to plan the diversification for the post of the oil dependence economy that led the country to experience a number of unprecedented growth and development in the tourism sector over the past few years. The major change bought by the government of the country included the likes of the tourism sector that is one of the most significant part for the development of the country’s economy. Some of the major steps that has been taken by the Government in order to support such activity includes the likes of the; a.Slash of the tourism fees from 6% to 3.5% b.Slash of the municipality hotel fees from 15 to 10 dirhams c.Slash of the municipal fees from 4% to 2%
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5 INTERNATIONAL TOURISM Since the unification of the UAE’s seven emirates around 48 years ago, the country has been able to make its unique mark on Tourism across the globe. According to,Frank (2019) the country has been able to open one of the largest airlines of the globe like Emirates, Etihad, new airports, metros, stations, malls, buildings, job opportunities and artificially created new places of tourist attraction along with the commercialization of the natural tourist areas to attract a major number of tourists. The tourism industry has strengthened greatly with the strengthening of the infrastructure. The backing of an oil rich financially stable economy has also worked in the favour of the country and has helped in the success of the business in a proper and effective manner. Negative and Positive impact from Tourism activity The tourism industry of UAE have underwent a major haul in the recent years and as mentioned in the earlier part of the report, the change in the approach of the UAE government and the building of a new and improved tourism structure of the company. The overall economic growth of the country depends on two major things which is the foreign income and the internal rise of the income(Frank 2019). Both of these incomes have a major role in the increase in the Gross Domestic product of the country. Among the major two the foreign exchange itself contributes to around 60% of the increase in the revenue of the country.Tourismplaysamajorsourceofforeignrevenue(HammadAhmadand Papastathopoulos 2017). The UAE especially Abu Dhabi has been the major attractor of tourists for quite a few years. The major strategy of Abu Dhabi along with UAE has been to attract tourists by means of providing them with a large number of different leisure and sports activities. The providence of the leisure and sports activities has helped UAE to curve out a separate name of itself in the tourism market. The development of the tourism in the country thus plays a major role in the development of the country.
6 INTERNATIONAL TOURISM There are both positive as well as negative effects of tourism. Like each and every of the market issue, there is a good and bad point to each of them. The positive point of Abu Dhabi tourism are as follows; a.The economy of the country has shown a huge improvement due to the income obtained from the foreign tourist visiting Abu Dhabi b.The international trade volumes of Abu Dhabi has increased by at least 20% since the last few year c.The country has been able to shed off its dependency on oil exports and therefore the company has been able to ensure the best success in the market d.There has been a positive increase in the job opportunities for the people of Abu Dhabi e.The increase in tourism opportunities has presented the people to open up new entrepreneurial ventures which can act as a secondary support to the Abu Dhabi tourism f.The creation of different kinds of perks and nature reserves in the city has been a special attraction for the tourists in Abu Dhabi g.The creation and promotion of sports events along with sports and leisure events as well as festivals have been of a great help to the development of the tourism opportunities in Abu Dhabi h.Abu Dhabi tourism has been further helped by the creation of new and largest Airline companies like Emirates and Etihad i.Abu Dhabi and the Abu Dhabi tourism models has become a role model for not only UAE but also for the other cities in the Middle East The positive effects of the business has helped the Abu Dhabi industry to ensure success of the tourism industry of the country especially Abu Dhabi.
7 INTERNATIONAL TOURISM The major negative effects of the tourism in Abu Dhabi are as follows; a.Increase in the acoustic, visual, luminic and thermal pollution b.There has been a large percentage of increase in the population and the urban development. This sudden increase in the population has been negatively reviewed by the agencies as they predict a burst in population in the future considering the current rate of population increase c.The creation of artificial islands has been the major cause for the decay of the marine life. The decay in the marine life is certainly to lead to a negative impact on the ecological balance of UAE and the coastal areas d.The rise in tourism has led to a shortage of water as there has been an increase in the consumption of water since the last few years of tourism development e.The liberal attitude of the tourists often causes problems for the regional values in Abu Dhabi f.There has been cases of problems with the treatment of the construction workers in Abu Dhabi and the rest of UAE which is a major secondary negative cause behind the rise of the tourism industry in Abu Dhabi Two Key Issues occurring in the location Abu Dhabi’s tourism industry is expected to continue face different kinds of stiff challenges in the coming years that can easily act as the major reasons behind the spill of the tourism development of the country. The two major issues are the falling prices of oil and the valuation of the currency (Hammad Ahmad and Papastathopoulos 2019). The falling price of the oil will prevent the Government to spend major on tourism development because of the weakening of the financial back up. On the other hand, the fall in the valuations of the currency will lead to the pressure on the spending of the tourist and will in turn make the success of the organization a problem. The major challenge of the country will be to cope up
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8 INTERNATIONAL TOURISM with the loss that occurs with the decrease in the valuation of the oil prices. The oil has helped UAE to garner the necessary revenue needed to develop itself as a hot destination for the tourists. The creation of ultra-modern hotels, creation of different kinds of the artificial islands and the creation of different events and sports facilities have all been funded by the oil exports. The diminishing values of oil have seriously affected the growth of the tourism development in the country. On the other hand, the decrease in the value of the currency has led to the loss of the tourism sector as the currency have fallen to a new low compared to the dollar which has affected the tourism in a negative manner(Frank 2019). The Abu Dhabi Tourism development corporation has to thus take positive and compact actions to ensure business success. Two Policy implications for Tourism in Abu Dhabi Policy forms an important part of the tourism as the presence of a proper and effective business policy is highly necessary for the success of the business organization.Tourism plays a key role in the development of the economic activity of UAE. It helps in job creation, addition of values and creation of new opportunities and most importantly it helps in the garner of foreign revenue that is highly essential for the success of the country and stability of the economy (Hammad Ahmad and Papastathopoulos 2019). Despite of the different kinds of opportunities that are presented by the expected growth trajectory, tourism faces a number of major challenges that affects the stability of the company in a negative manner. Some of the major challenges faced by the tourism industry in Abu Dhabi are as follows; 1.The complexity of the tourism policy development due to the cross-cutting 2.Multi-levelfragmentednatureofthedifferenttypesofthetourismpolicy development 3.Theimpactofexternalontourism,includingthemacro-economicconditions, exchange rates
9 INTERNATIONAL TOURISM 4.Safety and security of the tourists The management of the tourism development corporation of Abu Dhabi has had a proper has taken note of the total problems faced at the time of the tourism promotion and has therefore started to move towards a more coherent and comprehensive policy of tourism. This will generally help in the countries to reframe the tourism growth and in order to spread the benefits of the tourism in a much better and organized manner. According to, Harris and Wise (2017) the management of the particular organization in Abu Dhabi concerned with the development of tourism has focused on the promotion of the long term business strategies that are related to quality employment and job creation, skill development, innovation, effective investment and many more as such. Some of the policy areas that are to be considered by the tourism development corporation of Abu Dhabi are as follows; a.Development of a better understanding of the contribution of tourism to the wellbeing and inclusive growth and also provide the governments with different kinds of coherent policy advice on how to deliver the fair distribution of the benefits of the tourism services to the Abu Dhabi society and guarantee success. b.Start of dialogue with the private sector in order to incorporate the essential private perspectives of the industry in the development and the implementation of the tourism policy. c.The contribution to the development of the innovative tourism policies that helps to contribute to the 2030 agenda for the sustainable development and the result in enhanced economic social and environmental outcomes d.Work with the Government of UAE to provide an environment to encourage the creation and growth of small-scale tourism businesses, stimulate innovative product development, generate quality employment, support local communities, and integrate SMEs into global value chains.
10 INTERNATIONAL TOURISM Conclusion The following report has been a great example for the discussion of the tourism and its development process in UAE, citing the example of Abu Dhabi.The report has provided a clear and transparent picture of the ways and means of carrying out the discussion on the tourism sector of the country. The report has also discussed about the reasons behind the attraction of the people towards Abu Dhabi and the different details regarding such attraction. The presentation of the different positives and negative outcomes of the tourism development in UAE have provided the report a compact structure. A thorough analysis of the report can be said to provide a clear and visualized information on tourism development and its implications and importance to the economic growth of the country.
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11 INTERNATIONAL TOURISM References and Bibliography Al Dhaheri, M.H. and Ahmad, S.Z., 2019. Department of Tourism and Culture–Abu Dhabi: transforming the desert into a city.Emerald Emerging Markets Case Studies,9(1), pp.1-18. Anthonisz,A.andMason,G.,2019.Reinventingtourism:TheDubai phenomenon.Worldwide Hospitality and Tourism Themes, (just-accepted), pp.00-00. Frank, K., 2019.Fundamentals affecting the UAE’s Hospitality & Tourism markets. [online] Knightfrank.ae.Availableat:https://www.knightfrank.ae/blog/2018/05/02/fundamentals- affecting-the-uaes-hospitality-tourism-markets [Accessed 2 May 2019]. Hammad, N.M., Ahmad, S.Z. and Papastathopoulos, A., 2017. Evaluating perceptions of residents’ towards impacts of tourism development in Emirates of Abu Dhabi, United Arab Emirates.Tourism Review,72(4), pp.448-461. Hammad, N.M., Ahmad, S.Z. and Papastathopoulos, A., 2019. The moderating role of nationality in residents' perceptions of the impacts of tourism development in the U nited A rab E mirates.International Journal of Tourism Research,21(1), pp.61-75. Harris, J. and Wise, N., 2017. Sports events, tourism, development and regeneration: A perspective from Gulf states of Abu Dhabi, Dubai and Qatar. InSport, Events, Tourism and Regeneration(pp. 9-23). Routledge. Hatemi-J, A., 2016. On the tourism-led growth hypothesis in the UAE: A bootstrap approach with leveraged adjustments.Applied Economics Letters,23(6), pp.424-427. Khalaf, S., 2017. An Emirate Goes Global: The Cultural Making of Abu Dhabi.Small Countries: Structures and Sensibilities, p.267. Michael, N., Reisinger, Y. and Hayes, J.P., 2019. The UAE's tourism competitiveness: A business perspective.Tourism Management Perspectives,30, pp.53-64.
12 INTERNATIONAL TOURISM Oates, G., 2019.5 Reasons Why Tourism Is Poised to Explode in Dubai and Abu Dhabi. [online] Skift. Available at: https://skift.com/2014/06/23/5-reasons-why-tourism-is-poised-to- explode-in-dubai-and-abu-dhabi/ [Accessed 2 May 2019]. Post, T., 2019.Abu Dhabi cuts fees to boost tourism, hospitality sectors. [online] The Jakarta Post. Available at: https://www.thejakartapost.com/travel/2019/03/13/abu-dhabi-cuts-fees-to- boost-tourism-hospitality-sectors.html [Accessed 2 May 2019]. Seraphim, J. and Haq, F., 2019. Challenges for Promotion of Heritage Tourism: Case Study of the UAE. InConservation and Promotion of Heritage Tourism(pp. 35-56). IGI Global. Stephenson, M.L. and Ali-Knight, J., 2010. Dubai's tourism industry and its societal impact: social implications and sustainable challenges.Journal of Tourism and Cultural Change, vol8, no4, pp.278-292. Valek, N., 2015. Abu Dhabi sport tourism: from zero to hero.Plevnik, M, Retar, I, Pisot, R, and Obid, A. Sustainable Development of Sports Tourism. University of Primorska, pp.11- 21. Valek, N.S. and Williams, R.B., 2018. One place, two perspectives: Destination image for tourists and nationals in Abu Dhabi.Tourism management perspectives,27, pp.152-161. Valek, N.S., 2017. The role of expats, local residents and tourists in defining a destination: a brandingcasestudyforAbuDhabitourism.InternationalJournalofSustainable Society,9(1), pp.76-93. Vij, M. and Vij, A., 2012. TOURISM AND CARBON FOOT PRINTS IN UNITED ARAB EMIRATES-CHALLENGES AND SOLUTIONS.Journal of Environmental Management & Tourism (De Gruyter Open),vol3, no 1,
13 INTERNATIONAL TOURISM Wakefield,S.,2017.14TransnationalheritageinAbuDhabi.InternationalTourism Development and the Gulf Cooperation Council States: Challenges and Opportunities, p.235. Zaidan, E., 2016. The impact of cultural distance on local residents perception of tourism development:ThecaseofDubaiinUAE.Turizam:međunarodniznanstveno-stručni časopis,64(1), pp.109-126. Zaidan,E.,Taillon,J.andLee,S.,2016.SocietalimplicationsofUAEtourism development.Anatolia,27(4), pp.543-545. Zarim, Z.A., Mohamad, O., Rahman, M.S., Zaki, H.O., Sergio, R.P. and Haladay, D.J., 2017. The role of organisational commitment, leadership style, strategic human resources practices and job satisfaction towards sustainable tourism industry: comparative study in the UAE and Malaysia. InLeadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy(pp. 255-268). Springer, Cham.