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Internationalization of Business - Report

   

Added on  2020-05-28

13 Pages3331 Words160 Views
Running head: INTERNATIONALIZATION OF BUSINESSINTERNATIONALIZATION OF BUSINESSName of the studentName of the universityAuthor note
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1INTERNATIONALIZATION OF BUSINESSExecutive summaryThe report aims at understanding the business plans that are formulated by the enterprise, KricketSoho. It is a restaurant, which aims at creating an unique fusion of the food based on the spicesfrom India and the ingredients found in UK. The unique recipes have helped in the quick growthof the enterprise in the market. The firm is aiming at entering the international markets.Therefore, the report enumerates the strategies that are being considered by the firm through anevaluation of a business canvas model. The report also enumerates an interview of the owner,which helps in the clear understanding of the progress that is being planned for the enterprise.
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2INTERNATIONALIZATION OF BUSINESSTable of Contents1. Introduction to the company........................................................................................................32. The business plan of the company...............................................................................................33. The interview with the owners of the company.........................................................................104. Conclusion.................................................................................................................................12References......................................................................................................................................13
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3INTERNATIONALIZATION OF BUSINESS1. Introduction to the company The change in the tastes and the preferences of the consumers has affected the growth ofthe organizations largely. The concerned company for this report, Kricket, has taken steps toaddress the change of tastes and preferences of the communities and to introduce a new foodpreparation concept in UK. The company is aimed at intermingling the ingredients found in UKwith the spices and aromatic flavors of India. The steps taken by the company has helped inbringing innovation in the food and beverage industry of the locality. The company started itsbusiness in the year 2015 with a small-scale approach. However, it expanded its businessconsiderably within a year’s time and established a permanent restaurant in the year 2017.Therefore, the progress of the company is being determined through the expansion that is beingundertaken by the organization. The report helps in the understanding of the business plan that isbeing undertaken by the company for making its further progression in the market. The properplanning of the resources and the utilization of the same for the benefits of the organization aredetermining the future prospects of the company. 2. The business plan of the companyThe section of the report is aimed at understanding the current undertakings of thecompany and thereby understands the modifications that are required for improving the marketsituation of the company and its expansion in the global markets (Ciravegna, Majano and Zhan2014). The section also enumerates the determining factors of the improvements and thechallenges that the company might face while expanding the business beyond the borders of thenation.
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