Furniture Ergonomics: A Research-Based Sofa

This assignment delves into the field of ergonomics within the furniture industry, specifically examining the design and development of a research-based sofa. Students will investigate the principles of ergonomics and their application in creating comfortable and functional seating solutions. The focus is on analyzing human factors and conducting research to inform the design process, ultimately aiming to improve the overall user experience.

INTERNET MARKETING

Table Of Contents
Introduction 3
LO1 3
Understanding the marketing through the internet 3
LO2 6
Use of internet for promotion 6
LO3 8
Conducting market research 8
Designing online survey 8
Demonstrating the use of electronic customer relationship marketing 9
LO4 10
Producing outline of internet marketing plan 10
4.2 Poster presentation on pay per click advertising 11
References 1
Appendix 3

Introduction
With the rise in the first economic growth of the world demand for new change in the
marketing procedure by the common people of the society have increased. The support of the
internet marketing have brought into the chimes of the innovation and new marketing
policies. The new marketing oilies helps in the better understanding of the values and the
ideas of the customers. The better understanding of the customer allows the proper
development of the market of the society and e developing o the GDP of the society. The
assignment here discusses regarding all the important facts and the points of the internet
marketing.
LO1
Understanding the marketing through the internet
The elements of marketing
Definition of digital marketing: selling and marketing a product with the use of the digital
channel to reach customers to satisfy their need is known as digital marketing. Wiki objective
of the digital marketing is to promote and sell the product with the help of digital media. It is
evident that digital marketing does not require Internet and it can be accessed sole offline.
Definition of e-commerce and e-business: As mentioned by Hofacker et al, (2016, p.35), The
E-Commerce is the buying and selling of goods and services are the transmission of the data
and funds 3D network operated electronically and mostly through Internet is called e-
commerce. On the other hand the electronic business is the process of conducting the
business through Internet. The process of selling by making payments controlling of the
products ordering and collaborating with other business partner with the help of the internet is
called the e-business.
The internet micro and macro environment: As mentioned by Venuleo et al. (2016, p.286),
every business organisation and business premises comprises of internal, external, micro and
macro environment, which is similarly followed in the case of Internet. The micro
environment of Internet comprises of the customers, online buying behaviour, competitors
and suppliers along with the intermediaries.
Benefits of internet marketing: the Internet market profile with the large and enemas amount
of reach to the customers. It helps in providing information about the product to the
customers who are online along with the customers who are offline through digital marketing.
The reach of the Internet marketing is extremely high. Providing of the goods and
information regarding the goods is immediate in case of Internet marketing. It helps in satisfy

me immediate need of the customer to online and Digital Marketing System. The interactive
nature of the Internet marketing helps in providing information regarding the innovative
product and the changes in the market environment to the customer who can not interact with
Internet every time. It marketing provides with target group along with the large group
supporting minor groups for satisfying their needs. Internet marketing is extremely adapt to
changes in the Internet market environment which change in the Internet marketing
environment doesn't affect the Internet market because of the high adaptive nature. Since, this
marketing system is a close loop marketing system, customer are allowed to perform selling,
buying choosing and many from with one click.
The internet marketing mix: The Internet marketing mix marks the 4 P's of marketing the 4
P's of marketing similar to the offline marketing a product, place, price and promotion.
Product and Branding: As mentioned by Truong et al. (2017, p.90), this marks the
information of what the product in tables to make proper use of the information regarding the
features design and the quality of the product to attract the customers. It also includes the
packaging and the customer service and after sale services when developing a product. The
the Internet marketing mix needs to be clear about the proper identification and definition of
the characteristics of the product. Meeting of the demands and the and the satisfaction level
of the customers at the prime objective of the Internet marketers.
Place: Channels places and routes that the Internet supplier of the product define for the
better placement of the product and the ready of the product to the customer to satisfy their
needs. Virtual organisation is another option for place that a supplier can use for the
placement of the product near the customers grip to satisfy their needs. Organisation can
provide with the virtual shop for the customers marketing online and searching for
commodities that will satisfy their need.
Price: Selection of the price is another important criteria for the Internet marketing mix. The
selection of the price in Internet marketing mix can be obtained through auction of the
product. People process can also be used for the pricing of the product. Providing of physical
evidence is another type of method to price the product in Internet. Physical evidence also
helps in gaining the trust of the customers in Internet, helping the Internet shopkeepers to
price the product in front of the customer session.
Promotion: As supported by (Mizukami et al. (2017, p.21), product is another important
criteria in the full filling up the Internet marketing mix by the Internet shopkeepers. Online
marketing matrix can be used for the promotion of the product. In reaching a large number of
people at once with the simple method of advertising the product with the use of document us

charts and tables. Online customers are also one of the prime source that can be used for the
promotion of the product.
Internet Marketing Tools
The different marketing tools have been continuously used in the recent times. These pertain
to the development of the modern techniques and tools for the business management
processes. A number of internet marketing tools are used including the internet websites and
the use of the social media. Therefore, in the modern marketing trends, the use of the internet
marketing tools has been used extensively in the business markets. The use of the electronic
mails and the social networking are generally used as a measure in the companies or the
organisations. These have laid the opportunities for the organisations or the companies to
imply these tools in their marketing techniques.
Interactive order processing: The interactive order processing market the process and the
steps of the order proc Providing of Choosing a supplier: The choosing of the supplier is the
prime objective of the customer. The selling process begins with the selection process of the
supplier.
Selecting product: Selecting the product comes next of the selection of the supplier. It means
the customer needs to select the product he or she wants to buy.
Checking of stock availability: Checking of the stock availability is based on the works of the
computer. On selection of the product the computer searches for the availability of the
product.
Placing of the order: On being confirmed of the availability of the product, the customer
places order for the job.
Online conformation: As mentioned by Lu et al. (2016, p.166), the online confirmation
comes next to the placing of the order. The order confirmation is done by the computer after
thorough checking of the information provided by the customer.
Tracking of the order: This option provides the information regarding the journey of the
commodity ordered from the godown till in hand (on Cash on Delivery)
Delivery: This is end process from the part of the sellers. This marks the delivering of the
product to the hand of the customer.
Data integrity: Data integration is the checking of the product, whether or not the product
provided is proper or not.
Security system: this the part of the seller in checking the security system of the website. It is
done because most of the work is based on the online process
Technology: the technology needs to be kept in hand and the use of the webform to get the

feedback and the providing of the security gets in work.
(Figure 1: Ebay home page screen shot)
(Source: learner)
LO2
Use of internet for promotion
Search engine marketing (SEM)
Definition of Search Engine Marketing (SEM): As supported by (van der Res et al.(2016,
p.182), SEM is form of internet marketing which is associated with research, submission and
the positioning of the website into the search engines for the maximum achievement of
visibility and the increasing of this year for Deep paid or organic traffic in form of referring
towards the search engines.The SEM includes the Search Engine Optimisation word for the
research comparative analysis and paid listing other than research in New services which
increases the traffic for search to the site.
Definition of Search Engine optimisation (SEO): the Search Engine Optimisation is the short
form of search engine marketing. Search Engine Optimisation helps in the acquiring of the
traffic from the free, organic, natural or editorial searching result from the search engines.
Advantages and Disadvantages of SEO: Advantages and disadvantages comes together for
every implication of SEO in the field of Internet marketing. Making most of the use of the
advantages and learning information with the disadvantages of SEO marks the success in the
Internet Marketing by an user Also provide new avenues for small businesses new in the field

of Internet marketing. In addition to be above the small marketing organisation have access to
the data and the results our everlasting for the organisational proprietor. However, as argued
by Kumar et al. (2016, p,979), BSE takes a long time to give out the effect in the business of
Internet marketing. It is a time learning process as the return on interest is longer than
expected. In addition to be above it requires a lot of investment to be a competitive face in the
already existing Internet market.
Best practices in SEO: the SEO is effective in the use of the Pay per click advertising, which
ensures in the providing of payment advantage for the user using the SEO. long-tail concepts
to help the customer in understanding products and uses of the product through Internet
surfing and browsing. As inferred by Silnov (2016, p.2888), Geo-targeting provide proper
information regarding the products from anywhere in this world. It is one of the prime
function of the SEO that have provides with information to the customers both online and
offline. The Geo targeting helps in the targeting of the group of the people in the every corner
of diverse economy.
Online public relations (OPR)
Definition Online public relations (OPR): The online PR is very much similar to that of the
traditional PR. It is all about the influencing of the people of the society in the placement of
the brand of the product in the market. The influencing of the customer in the society can be
through the online news, posters or the digital news.
Advantages and Disadvantages of OPR: OPR helps in the better understanding of the media
outlets and helps in the covering up of the things that needs to be hidden from general public
for the sake of the business development. The use of the OPR can be for the earning of the
media attraction along with the attraction of the society and the reputation in the face of the
society.
The internet as a community customer
Customer ownership of sites via interactivity
Instant messaging (IM): It can be used as a form of the instant messaging if the near and the
dark ones consulting iof the importance of the goods, predict and many other topic.
Chat Rooms: These are for the general talks for known and unknowns group of friends. It
provides information regarding the product and the opportunities from the internet marketing
in the society.
Discussion groups: Discussion groups are for the people deep engrossed in the facts of the
product. The discussion group is somewhat same as the chatrooms. The use of the discussion
group can be for official meeting and seminars.

Blogs: Blogs are the wall for the people sharing own ideas aligned with the views and the
facts of an existing topic. The blogs are helpful in sense, it provide better support to the
information of people following the blog.
Portals: Facebook is one of the prime examples of portal supporting the need of the internet
marketing. The faceboosk acts like a mini world for the internet market to flourish upon.
LO3
Conducting market research
The furniture industry is a booming industry and it has been so for many years. They cater to
schools, businesses, offices and household’s segments of the market and use various
conventional, traditional and scientific equipment to manufacture the stunning pieces of
furniture. As observed by Shih et al. (2013, p.530), the main point of the industry is to
continuously evolve and adapt to the changing times and taste so as they can satisfy the
individual needs and demands of the market segments. Many factors are involved in this. It
covers the creation and sale of furniture for offices, hotels, homes, schools and businesses.
The industry also includes accompaniments for those pieces of furniture, for instance,
upholstery, mattresses, and furnishings.
The furniture market continually strives to evolve and present pieces that appeals to a variety
of individuals and lifestyles on a globally. Many factors need to be considered by those in the
industry, including: consumer income, additional economic factors, shifting lifestyles, and
changing urban landscapes. Consumer expectations and habits in different regions also are
important pieces of data to consider. Workers in the industry often act as their own
negotiators in debates between the manufacturers and retailers. As pointed out by Ismail et al.
(2017, p.575), on the global market, there are countries that have roots in furniture production
and have for many years been dominate on the global market. These countries also have solid
financial standing and a history of successful management practices which would contribute
to their continued success in the furniture markets.
Designing online survey (refer to appendix)
Online Shopping or internet shopping has become a craze, yet consumers are uncomfortable
in getting involved in online shopping. Online shopping trends cannot be undermined as they
have a visible impact on consumer buying trends. As pointed out by Palmer et al. (2014, p.),
while certain types of products are popular in online shopping department, other may not be
so popular. Hence, it is necessary to conduct an online survey to assess what stops the
consumers from shopping online. An online survey was undertaken by one of the leading
business company that involves the online systems of shopping. It revealed the following

results, as the above displayed survey questionnaire can help us analyse the responses. After
the analysis was done, it is observed that 6% of the respondents have never purchased
electronic goods from online retailers, 9% never purchased clothes and fashion apparels
online, 2% have never purchased gift items online, 10% never purchased shoes online and
over 50% never purchased any kind of furniture online.
This same study also analysed the responses of the respondents for what they perceived as the
barriers barring them from shopping online. 30% claimed that that they did not have internet
connection while 33% preferred to visualise and check the item in person before purchasing it
that is they prefer shopping offline. The survey also got response for its last question of
whether they have been duped in online shopping and a shocking 57% of the respondents
have responded in affirmative while only 25% have responded in negative. This along with
the existing perceptive nature of the consumer has been found to be an obstacle for the
consumers to buy products or services online Tiago and Veríssimo (2014, p.705).
GOOGLE OPEN DATA: This provides public data to the any organisation after the
comparison among the forecasts from a range of international organisation including the
OCED, World Bank. The information provided by the Google Open Data can be represented
in the form of bar, line or pie charts.
Demonstrating the use of electronic customer relationship marketing
Electronic customer relationship management gives a road to connections between a
business, its customers and its employees through Web-based advancements. The procedure
consolidates programming, hardware, processes and management’s commitments geared
toward supporting enterprise-wide CRM business strategies. As pointed out by (Atkinson,
2016, p. p.386), electronic customer relationship management is propelled by simple internet
access through various platforms and gadgets. It is not software, however, but rather the
utilization of Web-based technologies to collaborate, understand and ensure customer
loyalty.An effective E-CRM system tracks a customer’s history through various directs and
maintains an analytical database, and optimizes a customer’s relation in the three aspects of
attraction, expansion and maintenance.
A typical E-CRM strategy includes gathering client data, transaction history and product
information, click stream and contents information. It then breaks down the customer
characteristics to give a transactional analysis consisting of the customer's profile and
transactional history, and an activity analysis consisting of exploratory exercises showing the
customer's navigation, shopping cart, shopping pattern and more.
The benefits of E-CRM include the following (Karlin and Cross, 2014):

● Enhanced customer relations, services and administration
● Coordinating the client's behaviour with appropriate offers
● Expanding and enhancing consumer satisfaction and loyalty
● More noteworthy efficiency and cost effectiveness
● Expanded business income
Customers have the power to help themselves through online personalized services that are
made available on demand. The Internet provides a simple and ideal medium where
customers can get information from websites, buy products and find answers using FAQ
sections, forums or talk rooms.
The use of the CRM software in my organisation would help in the specification of the issues
and the identification of the problem areas of the customers of the organisation. It would help
us maintain a smooth coordination among the behaviour of the client and the parity between
the services provided by us.
LO4
Producing outline of internet marketing plan
General business objectives require the objectives such as Shrewd marketing objectives,
business situation or SWOT analysis. This includes business strength, business weaknesses,
business opportunities, business threats. At the corporate authoritative, or brand level,
generally relying upon the span of the association. The plan consolidates the information of
showcasing problems and opportunities. This enhances the marketing plan. The next concept
of recognizable proof of target market is the market segment for this specific showcasing
arrangement. Showcasing action plans, item service, cost, coordinated marketing
communications are of the core interest. The customary board communications, on the web
and web based social networking includes customer acquisition, conversion and retention
plans as suitable in light of targets, detail via web based networking media exercises; broad
communications and other online optional. According to Keller and Heiko (2014, p.19), this
is can be expected to bolster web based social networking program. Appropriate fulfilment of
advertising messages, material, impetuses, etc. The quality and customer service as required
to execute this arrangement. The assessment matrices include match unequivocally to
advertising destinations along with being particular about what measurements and how will
the measurements will be gathered. The financial plan required to actualize this arrangement
shows greater involvement and it also involves execution timetable (Cawsey et al. 2016,
p.755)
It is necessary to benchmark where the beginning. In the event that your goal is to draw in
1000 Facebook fans in the following 12 months, record the quantity of fans before you begin

your showcasing effort. According to 8. Bălan (2014, p.379), the goal is to build
customers for the site and increase it by 20%, while archiving the quantity of guests. These
numbers are required to gauge the crusade’s advance. Committed team is a must Who will
execute your promoting effort. You have a committed group chipping away at your crusade.
Ensure there is a committed group chipping away at your crusade in the event that you need
to succeed. Time and budget time assigned to the whole advertising effort. The planned time
for every system and strategy and ensure you have a SMART arrange with sensible desires
and sensible time allotments (Chavan, 2013, p.20). The devices used for utilizing every
technique, strategy and estimation and utilize online networking checking devices, estimation
devices and so forth. These expenses will be unique in relation to association to association.
4.2 Poster presentation on pay per click advertising
4.2.1 What is pay per click advertisements?
Pay per click is a web based publishing model in which promoters can show advertisements
for their products or administrations when clients and individuals are hunting down things
online. It is one of the best way provided to the users. They enter applicable inquiries into
web indexes that are the search engines. Sponsors are just charged when a client really tap on
their advertisements, consequently the name “pay per click”. Due to the way of watchwords
and the part they play in paid hunt, pay per click publicizing can likewise be alluded to as
catchphrase promoting.
4.2.2 How it works
With the end goal for promotions to show up close by the outcomes on a web crawler which
is regularly alluded to as a search engine result page or SERP, sponsors can’t just pay more to
guarantee that their advertisements seem more noticeably than their rival’s promotions.
Rather, promotions are subject the what is known as the Ad auction, an altogether robotized
prepare that google and other real web indexes use to decide the pertinence and legitimacy of
ads that show up on their SERPs
4.2.3 Keywords
As its name suggests, the Ad Auction is an offering framework. This implies publicists must
offer on the terms they need to “trigger”, or show, their advertisements. These terms are
known as catch phrases or keywords. Right now, the client presents their inquiry question,
the web crawler plays out the complex algorithmic figurines that the Ad Auction is based
upon. This figures out which promotions are shown, in which arrange, and by which sponsor.
4.2.4 Insights
The pay per click business is easy and simple and managing a paid search account is

extremely easy. While many advertisers do not spend their resources to be updated about the
developments happening in the Google AdWords and other such internet based advertising
agencies. There are many platforms which can help simplify the pay per click accounts and
its management and this will help the company to grow and expand its consumer base.

What is pay per click?
Pay per click is a web based publishing model in which promoters can show advertisements fo
their products or administrations when clients and individuals are hunting down things online.
is one of the best way provided to the users.They enter applicable inquiries into web indexe
that are the search engines. Sponsors are just charged when a client really tap on the
advertisements, consequently the name “pay per click”. Due to the way of watchwords and th
part they play in paid hunt, pay per click publicizing can likewise be alluded to as catchphras
promoting.

How it works
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web crawler w
as a search e
sponsors ca
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promotions.
subject the w
auction, an a
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SERPsKeywords
As its name suggests, the Ad Auction is an offering framework. This implies publicists must offer
on the terms they need to “trigger”, or show, their advertisements. These terms are known as catch
phrases or keywords. Right now, the client presents their inquiry question, the web crawler plays
out the complex algorithmic figurines that the Ad Auction is based upon. This figures out which
promotions are shown, in which arrange, and by which sponsor.

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Appendix