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Assignment on Internet Marketing Business

   

Added on  2020-07-23

12 Pages2878 Words44 Views
Business DevelopmentMarketing
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INTERNETMARKETINGBUSINESS
Assignment on Internet Marketing Business_1

Table of ContentsINTRODUCTION ..........................................................................................................................1P1) The role internet marketing within a modern marketing context.........................................1P2) Tesco use internet marketing ...............................................................................................2P3) Benefits for using internet marketing for customers............................................................3P4) Benefits and opportunities of using internet within marketing mix ....................................4P5) Internet marketing has made a selected business more efficient, effective and successful..5P6-Challenges of globalisation facing a selected business when using the internet asmarketing tool.............................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
Assignment on Internet Marketing Business_2

Assignment on Internet Marketing Business_3

INTRODUCTION Internet marketing specialists help businesses promote their business using onlinestrategies. This can include email marketing, social media, search engine optimization (SEO),and more. The internet marketing specialist might act as a consultant, identifying strategies,setting up systems, and then turning over the actual marketing tactics to the business. Or hemight be hired to implement and manage the Internet marketing plan on-going. Marketing effortsdone solely over the Internet. It is the third largest retailer in the world measured by products andsecond-largest retailer in the world measured by revenues (Chen, 2011). It has stores in 12countries across Asia, Europe and North America and is the grocery market leader in the UK(where it has a market share of around 30%), the Republic of Ireland, Malaysia, and Thailand.TASK1P1) The role internet marketing within a modern marketing context.Internet marketingOnline advertising, also called Internet advertising, uses the Internet to deliver promotionalmarketing messages to consumers. It includes email marketing, search engine marketing, socialmedia marketing, and many types of display advertising. You can also stream it on your mobile.B2CmarketingB2C simply stands for business-to-consumer. B2C is an e-commerce business in which theexchange of goods and services is conducted between businesses and consumers through theInternet.B2B marketing B2B marketing is a short form of business to business marketing. It can be defined as amarketing technique where a business outsources another business to do its marketing for them.The marketers must consider factors such as the target group, the product/service and pricingamong other considerations ( Christodoulides, 2011).C2C marketing C2C stands for customer to customer. C2C transactions generally involve products sold througha classified or auction system. Products sold are often used or second hand. For example,Gumtree often sell second hand products and are able to sell them through other customerswhich links to the term ‘customer to customer.1
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