Impact of E-Marketing on Business Success

This assignment delves into the impact of e-marketing on businesses. Students are tasked with examining various e-marketing strategies and their effects on business success. The analysis should draw upon academic research, industry best practices, and real-world examples to demonstrate the significance of e-marketing in today's competitive landscape.

Internet Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1.1 Elements of internet marketing.............................................................................................1
1.2 Internet marketing mix..........................................................................................................2
1.3 Compare internet marketing tools.........................................................................................3
1.4 Analysis how the interactive order processing will work.....................................................4
TASK 2............................................................................................................................................5
2.1 State the different mechanics of search engine marketing....................................................5
2.2 E-Mail Marketing Newsletter...............................................................................................5
2.3 State the guidelines that depicts better online public relation...............................................6
2.4 State the use of digital media communities...........................................................................7
PART 3............................................................................................................................................8
3.1 Conduct secondary market research......................................................................................8
3.2 Design an online survey........................................................................................................9
3.3 Covered in Poster................................................................................................................10
4.1 Prepare an outline of internet marketing plan for Smart Restoration Limited....................10
4.2 Covered in PPT...................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Marketing is an important process for every business organization to increase overall
profitability level. By using this activity firm easily invite larger number of customers towards
its products and services. In current scenario, internet marketing is also essential which called as
online marketing. Basically it is an effective process which used by company to promote their
products and services in front of customers (Internet Marketing, 2017). Along with this, it refers
to web advertising which used to sale products from emails and websites. In this there are
various tools and techniques like social media and search engine optimisation, social media and
many more. With the help of this marketing company easily increase their profitability by
targeting new customers and market segments. Present report is based on Smart Restoration
Limited which is a small business organization and specialised in offering refurbished furniture.
This report discussed about various components of internet marketing which leads in enhancing
profitability of the company. Along with this, company use secondary market research to gather
all the relevant information is also mentioned in this project. Further, customers relationship
marketing is also mentioned in this project.
PART 1
1.1 Elements of internet marketing
Internet marketing is an effective advertisement activity which include emails, web and
many more to sale company products with e-commerce. With the use of internet marketing
company easily attain better success at market place and also enhance their profitability level.
Along with this, internet marketing is one of the important tool for every business organization to
attract larger number of customers towards its products and services. With the help of this
business promote their services to clients. In context of Smart Restoration Limited, they easily
attain their set goals and objectives in effective manner. For attaining the same company use
various elements of internet marketing are as follows: Effective strategy: Every business organization has their goals and objectives to attain
better success. By using effective strategy they easily accomplish them at market place.
With the help of internet marketing company easily implement digitalisation in most
effective manner (Ahrens, Coyle and Strahilevitz, 2013). Along with this strategic
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planning helps in evaluating entire needs of resources such as human, technical and
budget and many more. Remarkable content: It is also an important for business organization to communicate
with their customers towards its information and data. In this, communication effectively
done by remarkable content on company websites (Brodie and et. al. 2013). With the
help of this company easily interact with their audience and provide them better services. Search Engine Optimisation: It is also important in which entire business information
given on company sites. With the help of this customers easily gather all kind of message
regarding the business. Along with this it is important for customers to find the business
information on search engine to easily understand about the organization and its offering.
 Effective promotion: It is an effective element of internet marketing which helps in
increasing performance level of the company. In this company promote their products
and services in market place to invite larger number of customers. Basically promotional
strategies are more effective for business entity to creating customers base which leads in
maximizing profitability level. In context of Smart Restorations Limited, they use
effective promotion activities like websites, blogs, social media and many more which
aid in increasing performance level of the company on online platform.
1.2 Internet marketing mix
Marketing mix an important combination of factors which used by company to influence
their customers to buy its products and services. With the help of this company easily enhance
their profitability level. In this context, Smart Restorations Limited is a small business which
deal in selling their products to its customers by using marketing mix. Basically it is an effective
tool which helps in inviting larger number of customers in most effective manner. It includes
various components which are as follows: Product: It is an important services and product which offer by company to its
customers. With the help of this company satisfy customers needs as per their demands.
For attain better satisfaction and profitability level, it is important for company to serve
quality products and services to its customers (Chaffey and Ellis-Chadwick, 2016). In
context of Smart Restorations Limited, they offer attractive and quality furniture to its
target customers in order to get their satisfaction level.
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 Price: It is important for company to set their product price as per marker demand. With
the help of this company sell its products at mark up pricing. For attaining better results
company should offer quality services as affordable cost as compare to its competitors. Place: It is also important for company to set their place and outlets to invite larger
number of customers (Chan and Yazdanifard, 2014). In this internet is more beneficial
place in which company sell their products at global level. With the help of this Smart
Restorations Limited capture larger market share by delivering quality services. Promotion: It is one of the important element which use by company to increase public
awareness towards its products and services. In this company use various tools like
blogs, social media, SEO, Google and many more. By this firm promote their product at
large level. Process: It is another important element which include grievances and queries of
customers. By this company make an effective process to provide them better solution
and get their satisfaction. With the help of this firm manage all the activities in proper
manner. People: This element include customers who consume company products and services.
So that it is important for Smart Restorations Limited to provide quality as well as
attractive products to its customers in order to attaining their better satisfaction level.
 Physical evidence: It include warehouses and another outlets in which company offer
their quality services to its customers in most effective manner.
1.3 Compare internet marketing tools
In today's business environment, there are various type of E-Marketing tools which help
company in increasing profitability of the company. With the help of this company invite larger
number of customers and also maintain better relationship with them. In this context there are
some technique's are as follows:
Basis of
comparison
Blog Site Social Media
Aim The main aim of this
is to express
customers feelings
The main aim of this
site is to introduce
customers towards the
Main motive of this is to
aware customers towards
the company and its
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towards the company
and its products.
business products and
services.
products.
Operations It is related with
individual portal
which managed by
person effectively.
In this person needs
better knowledge of
technical place to
effectively modify
system on specific
sites.
It is important technique
which connect with larger
number of customers and
define their wants
effectively.
1.4 Analysis how the interactive order processing will work
There are various steps which are include in process as well as activity of ordering are as
follows: Searching: It is one of the important step in which customers search business
information towards its products and services (Dann and Dann, 2011). By this company
describe their price, size, and many more. If customers get satisfied then the buy its
services. Ordering: Under this step, company fixed their final products and provide their
customers as per their customers needs in order to get their higher satisfaction. Payment option: Under this, customers have to choose effective way to payment via net
banking, cash on delivery, credit and debit cards. Check- out: Payment is also important for buyer which aid in purchasing commodity to
check out from manufacture deport. By this company increase their customers number. Delivery: It is also an important step for selected company to deliver their quality
products time to time. With the help of this company easily increase their customers base
which leads in enhancing overall sale of the company.
 Feedback: It is last phase which is important for company to improve their performance
level. With the help of this Smart Restoration Limited easily enhance their customers
base by delivering quality services at affordable cost.
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TASK 2
2.1 State the different mechanics of search engine marketing
Search Engine Marketing is also know by digital marketing which is important for the
company to attract number of customers. In this Smart Restoration Limited use various
mechanisms are as follows: Search engine optimisation: SEO is an effective process which helps in attracting larger
number of customers because of natural way (Eid and El-Gohary, 2013). By using this
tool company create their own sites which aid in their setting their position at market
place. Paid search engine marketing: Under this, company provide funds to agency. By this
they easily develop their brand and increase customers number. Landing pages: It is also important techniques for customers to click on advertisement
which helps them in motivating and encouraging to buy products. In this Smart
Restoration Limited create their own site which helps in attracting larger number of
customers towards its products and services.
 Long Trail Concept: It is an important technique company easily increase their turnover
and also maintain better relation with its customers.
2.2 E-Mail Marketing Newsletter
SIGN UP FOR ELECTRONIC -MAILS
SMART RESTORATION LIMITED
COME TO ENGAGE AND OBTAIN 48% OFF
Come and have some offers or discount
Sign up and have:
 48% off
 5 years warranty
 Next time purchasing have 27%
Some important things is needed for our records
Name:
Email id:
Date of purchasing:
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All kind of updates will be available at your mail id.
By signing the mail the person have to accept the terms and condition which are mentioned on
the form.
NEWSLETTER
Dear Sir/ Ma'am,
Trust you are doing great job part. In this we are feeling glad to inform you that new and
innovative are define with us, and also like to call you on our specific site and have visit for a
one time to look on all the items. We are glad to have great customers like you. For your
welcome we will provide you effective services with the products. We hope that you come soon
at out place for again and again.
Ignore, if message earlier receives.
Thanks!
Marketing Manager
Smart Restoration Limited.
2.3 State the guidelines that depicts better online public relation
Public relation is an effective activity which means managing effective communication
among customers and organization (Filieri and McLeay, 2014). With the help of this company
easily maintain their image.
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 Segment target audiences: In this Smart Restoration Limited assess as well as analyse
their target customers which are define in the way of investors, suppliers and many more. Customers information sources: Under this, company collect all the relevant information
about customers and their taste (Lieb, 2011). Build media source: In this Smart Restoration Limited select effective media sources by
this company define as well as provide their information to its customers about the
company and its brand. Review media sources: In this business organization analysis as well as select best source
of media which helps in promoting its products and services in most effective manner. Selection of useful tool of public relation: Under this phase, company select effective
sources like media database and another. With the help of this company retain as well as
make long term connection with their customers.
 Monitoring Coverage: Smart Restorations Limited effectively control entire source of
media. By this company easily complete their task within specific time frame.
2.4 State the use of digital media communities
Use of digital media communities is effective for the company in which it provide
various benefits in order to attract larger number of customers and also enhance their profitability
level. In context of Smart Restorations Limited, they use digital media communities to enhance
their profitability level by inviting larger customers. By this company attaining they set goals and
objectives which assist in make successful at market place. In this there are some effective
elements which include in business are as follows: File sharing Websites: Under this various type of websites are define on internet which
follow by the company in which they share entire informations well as data in the
pictures, e-books with their customers. Effective utilization of this, may help organization
in giving detailed knowledge to consumers for a long period of time (Miller, 2012). Instant Messaging: It define online chart in which business organization maintain long
term as well as strong connection with customers. With the help of this business
communicated between various person. Chartrooms: It is one of the important technique which helps in sharing all the message
with staff members by using text and internet. With the help of this business easily
discussed with their staff members in most effective manner (Pan and Chiou, 2011).
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 Discussion groups: This type of groups are play important role in business organization
because it discussed about few things which helps in improving the performance level of
the staff members.
 Blogs: This element is important which consist various posts of customers towards the
particular products, locations. With the help of this company exchange various internet
sources in effective manner.
PART 3
3.1 Conduct secondary market research
Market research is very important for business organization to make effective decision in
most effective manner. With the help of this company understand customers behaviour at the
time of online shopping. In this secondary data is also play important role in collecting relevant
information towards the customers taste and preference. This method used by Smart Restorations
Limited to gather all the relevant information. It include various sources like magazines, past
records, libraries and many more which leads in providing better information.
Theme 1: Impact of internet marketing on customers behaviours and on its online shopping.
Internet marketing is one of the effective process which offer quality as well as features
to invite larger number of customers towards the products and services. In this consumers uses
internet for various purpose such as collecting information about online purchasing and its
products. Along with this, internet has changed communication process in effective manner
because it helps in saving time of the customers. Now days people does not have enough time to
go for shopping so that they use online platform to buy products and services as per their needs
and demands. It define grate impact on their behaviour in which they easily buy products and
services.
Theme 2: Smart Restoration Limited use internet marketing.
Selected company use internet platform to promote their goods and services in effective
manner which leads in increasing profitability level at market place (Sullivan Mort,
Weerawardena and Liesch, 2012). By this company create customers base which leads in
attaining competitive advantage in appropriate way. Along with this, internet helps in increasing
overall sales of the company in which they easily cover larger market. In this Smart Restorations
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Limited promote their furniture in effective manner which aid in increase customers awareness
towards the products and services. By this company maintain better relation with customers.
3.2 Design an online survey
Online survey is one of the effective activity which helps business organization to gather
all the relevant information towards the company and its products. By using this Smart
Restorations Limited easily improve their process and activities to create larger customers base.
With the help of this company get customers feedbacks and issues to make better performance.
In this online survey questionnaire made by the company to collect data as what makes them to
have online shopping. Which are as follows:
Questionnaire
Name:
Contact no.:
Address:
Q1. Do you feel easy and comfortable by online shopping?
 Yes
 No
Q2. Is it available items are as per their needs and wants?
 Yes
 No
Q3. Does online shopping deal with various brands?
 Yes
 No
Q4. Is online shopping cover multiple segments?
 Yes
 No
For this, business organization select 20 respondents for understanding what make an
audience for online shopping. Due to this investigation company easily determine customers
taste and preference in effective manner. By this Smart Restorations Limited provide quality
services to its customers as per their needs and requirement which leads in enhancing the
profitability level of the company at market place.
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3.3 Covered in Poster
4.1 Prepare an outline of internet marketing plan for Smart Restoration Limited
Internet marketing plan in one of the important activity which helps in attracting larger
number of customers and also influence them to buy its products and services. With the help of
this Smart Restorations Limited easily interact with their customers and promote their services
in market place. For attaining better success, company should make an attracting marketing plan
to increase their profitability level by providing quality services to its customers. In this
company create five phases of internet marketing which can be understood by these points are as
follows:
Define consumer: It is one of the important phase for business organization to determine
its target customers who are interested to buy company products and services. With the help of
this Smart Restorations Limited easily serve their services and create larger customers base.
Choose Target: It is also important for Smart Restorations Limited to select their target
in which they set their better framework in which company create their promotional activities to
enhance their performance level (Wang, Yu and Wei, 2012). Along with this, visibility on
different channels make more effective and powerful commodity.
Budget: It define by company in effective manner which aid in improving the
performance level of the company at market place. For example, if business organization
endowed in PPC the they have to control them in daily basis.
Developing Ad message: Under this phase, selected firm use effective channels in order
to promote their quality services in market place which aid in attracting large number of
customers.
Monitoring and Tracking: It is an important phase which helps in controlling as well as
tracking the ads which leads in reducing the chances of arising errors. By this company attain
better results in most effective manner.
4.2 Covered in PPT
CONCLUSION
From the above mentioned report, it can be concluded that internet marketing is one of
the famous and popular activity for every business organization to enhance their profitability
level. In this E-marketing is best path for firm to promote and sell their goods and services which
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leads in inviting larger number of customers in most effective manner. With the help of this
company easily communicate with their customers at global level and also influence them to buy
its products. Basically, internet marketing is best marketing tool which us by company to
enhance their customers base which leads in increasing profitability level of the organization at
market place. Along with this, promotional activities also help in creating public awareness
which aid in attaining set target and objectives.
REFERENCES
Books and Journals
Ahrens, J., Coyle, J. R. and Strahilevitz, M. A., 2013. Electronic word of mouth: The effects of
incentives on e-referrals by senders and receivers. European Journal of Marketing.
47(7). pp.1034-1051.
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Brodie, R.J. and et. al. 2013. Consumer engagement in a virtual brand community: An
exploratory analysis. Journal of Business Research. 66(1). pp.105-114.
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Pearson.
Chan, J. M. and Yazdanifard, R., 2014. How social media marketing can influence the
profitability of an online company from a consumer point of view. Journal of Research
in Marketing. 2(2), pp.157-160.
Dann, S. and Dann, S., 2011. E-marketing: theory and application. Palgrave macmillan.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1), pp.31-50.
Filieri, R. and McLeay, F., 2014. E-WOM and accommodation: An analysis of the factors that
influence travelers’ adoption of information from online reviews. Journal of Travel
Research. 53(1). pp.44-57.
Huang, M. and et. al. 2011. Making your online voice loud: the critical role of WOM
information. European Journal of Marketing. 45(7/8). pp.1277-1297.
Lamb, C. W., Hair, J. F. and McDaniel, C., 2011. Essentials of marketing. Cengage Learning.
Liang, T. P. and et. al. 2011. What drives social commerce: The role of social support and
relationship quality. International Journal of Electronic Commerce. 16(2). pp.69-90.
Lieb, R., 2011. Content marketing: Think like a publisher-how to use content to market online
and in social media. Que Publishing.
Miller, M., 2012. B2B digital marketing: Using the web to market directly to businesses. Que
Publishing.
Pan, L. Y. and Chiou, J. S., 2011. How much can you trust online information? Cues for
perceived trustworthiness of consumer-generated online information. Journal of
Interactive Marketing. 25(2). pp.67-74.
Sullivan Mort, G., Weerawardena, J. and Liesch, P., 2012. Advancing entrepreneurial marketing:
Evidence from born global firms. European Journal of Marketing. 46(3/4). pp.542-561.
Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase
intentions: A consumer socialization framework. Journal of Interactive Marketing.
26(4). pp.198-208.
Online
Internet Marketing, 2017. [Online]. Available through <https://www.copyblogger.com/imfsp/>.
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