Internet Marketing Mix Essay
Added on 2020-06-04
22 Pages6298 Words51 Views
Internet Marketing
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Elements of internet marketing........................................................................................31.2 Internet marketing mix.....................................................................................................51.3 Compare internet marketing tools....................................................................................61.4 Interactive order process...................................................................................................8TASK 2..........................................................................................................................................102.1 Brief on mechanics of search engine marketing.............................................................102.2 Copy for a suitable opt-in email marketing newsletter..................................................122.3 Guidelines for best online public relations and explain digital marketing communication122.4 Present method through Smart Restorations Limited use digital media communities...14TASK 3..........................................................................................................................................153.1 Secondary market research to gather data on customers’ online shopping behaviour...153.2 Design an online survey to gather information..............................................................173.3 Covered in Poster...........................................................................................................19TASK 4..........................................................................................................................................204.1 Produce an outline for an internet marketing plan for Smart Restorations Limited......204.2 Covered in PPT...............................................................................................................21CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22
INTRODUCTIONInternet marketing also known as online and web marketing is a process of advertising orpromoting products, goods or services through the help of internet as a medium or marketing(Ukaj, 2015). This is a wide scope that consist of electronic consumer relationship, emailmarketing and other activities of promotion through wireless media. This is an effective modeutilized by every organisation as people are more consuming internet as a medium ofentertainment. The purpose of this report is to evaluate techniques and methods as well as toolsof online media for Smart way restoration which is a small furniture company established in2006. They hired True Search Marketing for promotional activities in order to develop andexpand their business. This report will study influence of online marketing and different aspectsof it in order to increase profits and revenues. The evaluation of internet marketing mix is donein this assignment as well. TASK 11.1 Elements of internet marketingInternet marketing is a modern marketing concept that including planning and designingthe strategies and activities of marketings and promotion mix. The enterprise should comply newtechnologies and trends for functioning along with the changes in market and industry. SmartRestoration limited can adopt new innovation in the promotional and marketing activities forreaching to the audiences they are targetting, Internet is an easy mode of communication whichrender or convey the information within a short span of time (Sahney, 2015). The company, TrueSearch Marketing is helping company through the implementation of plan. Firs, it is essential toanalyse various components of internet marketing which are mentioned as below: Optimization: With the innovative content, it is essential, to manage the resourceful dataand proper designing. Hence, it is required to modify the information for proper use ofInternet marketing tools. Smart Restoration 8is using the effective information and datafor influencing the target consumer for making the purchase of their goods. Promotion: This is very essential for using the internet marketing, utilization ofharmonised tools of media in order to influence the target market and attractingconsumers. There are various people who are engaged in online media for theentertainment and furiously changing their source of entertainments. Through the
effective content and various mediums of online content such as blog, Facebook pave,social media, Smart Restoration limited can meet the needs and requirements ofcompanyInnovative content Creation: Innovative content is the major elements of internetmarketing. The content the organisation is using should be creative, concise andinnovative enough to influence the people. There are various effective qualities such asstreaming videos, blogs, social median and many other on internet through whichcompany can meet the audience by making appropriate decisions. Examine: This is essential before broadcasting the data, a proper analysis is done on thesubject. This can help in knowing and understanding the interest and type of contentpeople like. This can be done through evaluating the reposes and feedback of people. E-commerce is the electronic model in which the business-person can purchase andmerchandise the services and products by methods of electronic gadgets. This is a widely utilisedterm in the service of internet marketing that help in no need of meeting with buyers face-to-face. In the recent era of business, entire companies are transferring to online service despite thebusiness exchange in traditional style as clients consider it as more convenient manner ofattempting business. E-business whereas, is not limited to the transaction of business but render other servicesof business as well. This is assisting in transition of entire business activities including e-commerce, online shopping etc. It make use of intranet, internet and extranet etc. Benefits of E-marketingThere are various benefits of e-marketing which can help an organisation or users whichhave a wide reach. Major benefits of this approach is quick and fast process that this avail. Hereare some more effective advantage of this process: Scope: e-marketing allows the business to meet their consumer in broad range of wastthrough e-mail, websites, blogs, live chats, forums etc. With modified technologiesbecoming available each and every day, the scope in e-marketing is developing.Interactivity: Traditional marketing means such as monologues are effective but lessinteractive as this allows one-way communication. Though e-marketing means such aswebsites, streaming apps deliver two-ways communication that provide instant feedbackof any activity in seconds.
Immidicay: This is intimidates as well as people can use the e-tools and make instantresponse through purchasing or leaving their comments over it. 1.2 Internet marketing mixThe new technology of marketing i.e. internet marketing have catered various new adcreative strategies and technologies of promoting content in more effective and efficient way(Safeena and Date, 2015). There are various companies or organization in industry which areusing the tool of internet marketing for achieving the goals and meeting the target consumer. Therespected company have also understanding the impact of this technique on the people, haveused this tool through hiring True Search Marketing to meet their demands and requirements inproper way. To understand this method, it is required to analyse the i9nternet marketing mix fororganisation which have been explained as below: 1. E- productsPurchasing online products and services is a very tangible process. This is a verycomplex process to analyse the content or product by just looking at the picture. Whereascontrary, in store shopping, consumer can properly check, evaluate and recheck the goods andservices before making nay purchase decisions. The company is facilitating entire description ordetails of products including quality to size of their products; every little details of them forconsumer to satisfy their queries. The product of Smart restoration limited can be customizedaccording to needs or demands of consumer.2. E-PriceDetermination of price of products and services is a significant procedure whichorganisation maintain according to the demand and interests of clients (E-Marketing Mix, 2016.).This is needed for Smart Restoration limited to offer something different than they offer on thestore for which the consumer prefer buying furniture online rather than the store. For this, theorganization first evaluate the purchasing power of the clients than they determine or offer thecost of the products online. The company deal with clients their products in competitive prices3. E-PromotionMarketing or promotion through online services of shopping is a complicated process. Toearn the credibility of consumer, it is fundamental for organisation to have a domain andconcrete identity. In order to get this feature, the organization prefer to use the approach of Web
relation. Also they are using social media dan blog advertising for promotion of their page ordomain. 4. E-Place The term internet marketing have catered the revolutionary change in the marketingindustry as the consumer now can shop the products and services without roaming or visiting thestores (Riasi and Pourmiri, 2015). The place refer to the links or website position that includessocial media, websites and any place from where it is easy to access this. Company have usedevery social media sites and YouTube to provide the convenient access to consumer.5. E-Physical Evidence: This refer to the appearance of place from where consumeraccess to the organisation and its products. The physical evidence in online marketing refer to thewebsites and categories allocation. Through making different segments and categorise, theorganisation will proper use the physical evidence tools. Also they have used effective coloursthat are able to attract consumer's attention. 6. E-People: This refer to people of company. Smart Restoration Ltd. Have managed andadmin their group of people for managing their work. This is essential for organisation that canavail them in meeting desired outcome within a proper time period. 7. E-Process: This refer to the production or product delivery process accessed by anorganisation, in e-marketing, the process have become more quick and faster along with fullconvenience of people. People can also review and track their delivery of order and provideinstant feedback of their services and goods that they purchased through e-services. SRL should incorporate these e-marketing mix in order to identified their strengths andweakness as well as increase their productivity. This can help in maximising their administratingelements and attract the courser's attention which will avail them more consumer base through e-marketing techniques. 1.3 Compare internet marketing toolsThere are various tools in internet which are called e-tools as well. These are used formeeting the target market and advertising products and services of company so as SmartRestoration's. This is essential to compare the e-tools for comparing the marketing tools of organisationin order to reach the positive and successful conclusion. Such as advertising through social
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