Internet Marketing Assignment- Smart Restoration Ltd

Internet marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Elements of Internet Marketing.............................................................................................1
1.2 Evaluation of Internet Marketing Mix...................................................................................2
1.3 Comparison of Internet marketing tools, e-tools to be used..................................................2
1.4 Interactive order processing...................................................................................................3
TASK 2............................................................................................................................................3
2.1 Search engine marketing........................................................................................................3
2.2 Opt-in email marketing newsletter........................................................................................4
2.3 Online public relation............................................................................................................5
2.4 Digital media Communities...................................................................................................5
TASK 3............................................................................................................................................6
3.1 Secondary market research and online shopping behaviour of customers............................6
3.2 Online survey to collect data.................................................................................................7
3.3 Electronic customer relationship marketing..........................................................................9
Covered in poster.........................................................................................................................9
TASK 4............................................................................................................................................9
4.1 Internet marketing plan for Smart Restoration limited company..........................................9
4.2 Pay Per Click Advertisement...............................................................................................10
Covered in PPT..........................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing process or activity is carried out by organisation with intent of reaching with
maximum number of people in exchange cost. Nowadays, many of companies are using internet
source to promote brand name and it sometimes become premium for organisation (Chen, Fay
and Wang, 2011). Present report is based on Smart Restoration Limited company who is
specialise in selling and buying of furniture system. The aim of this company is to explore their
business with the use of internet marketing. In present report, elements and marketing mix has
been explained in context of cited company. Moreover, in detail search engine marketing has
been discussed. Further, secondary market research has been conducted for gathering of data on
customer online shopping behaviour.
TASK 1
1.1 Elements of Internet Marketing
Internet marketing refers to the marketing efforts that are made through electronic modes
like websites, emails or online advertising. It includes marketing in specialized areas like web
marketing, email marketing and social media marketing. The major elements of internet
marketing include:
 Designing an appropriate website which helps in making customers rather than visitors.
 Containing an effective content which is strategically implemented and fulfilling desired
goals.
 Sampling about the services which helps in creating a positive impact in the minds of the
potential customers (Fan, Lau and Zhao, 2015).
 Analysis made frequently is helpful in making improvements and reducing confusion
among customers about the services.
 Supporting and encouraging the visitors in exchanging their information for further
correspondence.
 Optimizing search engine helps in reducing time consumption and strengthening over the
competition.
 Influencing number of potential customers through posts over social media, creating
videos, content on website.
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 Trending on Social media supports the company in spreading awareness among the
people about the services at national and international level.
In context of smart restorations limited, the above mentioned sources and elements of
internet marketing shall be considered for growing the business and making customers aware
about the services provided by them.
1.2 Evaluation of Internet Marketing Mix
Marketing mix in marketing strategies includes product, place, price and promotion. So
in context with internet marketing, the marketing mix are same but the strategies are framed
accordingly.
Product: the product in internet marketing are classified into three levels i.e. core
product, actual product and augmented product (Gordon, 2012). Core products are the benefits
provided by the service provider. Actual is the use derived out of the core product and
augmented products are the additional benefits provided to the customers. So smart restorations
limited shall also classify its product range according to the divisions of products in the mix.
Price: internet marketing has influenced business in many ways. These focuses on
generating high margin and resorting to high reduction in prices. The company should focus on
the pricing strategies which takes the company to high profits and affordable pricing of the
services.
Place: the next mix is place in which the company has adopted internet marketing
approaches as a part of strategic marketing plan. The company should replace its traditional
channels with the new sources introduced in internet marketing covering large target market.
Promotion: promotional mix in internet marketing includes the optimization of products
over search engines and meeting expectations of customers.
1.3 Comparison of Internet marketing tools, e-tools to be used
An internet marketing tools are developmental tools, promotional strategies and actions a
company uses to promote its products (Mandehgar, Yang and Grischkowsky, 2013). These
includes social networking, commercials, advertisements over internet, etc.
E marketing tools are the electronic tools used by the company to meet online marketing
objectives. These includes online marketing campaign, company website, online distribution and
payment system, etc.
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