Internet Marketing Assignment Solved
Added on 2020-10-04
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INTERNET MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Role of Internet marketing ....................................................................................................3P2 Tesco use internet marketing.................................................................................................4TASK 2............................................................................................................................................5P3 Benefits to customers using Internet marketing.....................................................................5TASK 3............................................................................................................................................5P4 Benefits and opportunities to business by using online marketing........................................5P5 Online marketing has Tesco more effective,m efficient and successful ...............................7TASK 4 ...........................................................................................................................................8P6 Challenges of globalisation facing Tesco..............................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10.........................................................................................................................................................1
INTRODUCTIONInternet marketing or online marketing, refers to advertising and marketing efforts thatuse the weband emailto drive direct sales via electronic commerce, in addition to sales leadsfrom web sitesor emails. Tesco PLCis a British multinationalgrocery and general merchandiseretailer. Originally a UK grocery retailer, it has diversified geographically since the early 1990sand into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol andsoftware, financial services,telecoms and internet services (Roberts and Zahay,2012). In thisreport, mentioned about the role of internet marketing and how this organisation uses Internetmarketing. There are some benefits of online marketing to customers. By using this onlinemarketing, there will be some benefits to this company. And this made an organisation moreefficient and effective. Sometimes, company faces some challenges of globalisation while usingonline marketing. TASK 1P1 Role of Internet marketing Tesco uses the internet banking and in context of modern marketing there are some rolesof this online banking. Marketing is widely produced and developed online very muchnowadays. The reason of this is because so many people are using internet now that it would be ahugely missed opportunities if people didn’t uses the internet or marketing. Internet is the fastestgrowing communications method and it’s currently available to over a million upon millions ofpeople around the worldwide.The internet marketing introduces the products and services online. Tesco, that aim forprofit intend to market their products through the internet because it's a helpful way of increasingthe business's profit, sells and also increases the number of their customers. Marketing in thebusiness world is about finding out what customers want and expect from the business, thereforeit is important to provide the best and easiest way to operate the business. Internet is a quick wayfor the business to connect with its customers (Shih Chen and Chen, 2013). Businesses tend to go
online because they can easily promote their business into the global level, which is aninexpensive way. Internet marketing can also help the business achieve its smart objectives, forexample increase online sales by 15% by the end of 2010 or increase customer maintenances by20%. The SMART objectives are specific as it gives full information on what the business needsto do in order to achieve its objectives. It is also measurable to see whether the business isachieving the objective successfully or not. Smart objectives can also be timely, realistic andachievable. P2 Tesco use internet marketingSupermarket giant Tesco is the public retailer of the groceries, consumer goods, financialservices and telecoms. It sells food and drinks in its store and provides the services like clothing,consumer electronics, telecoms, home, health, car insurance, dental plans, retailing and rentingDVDs, CDs, music downloads, internet services and software (Christiansen, 2011). It is alsoknown as the world's largest online grocer having an annual turnover of one billion pound onlinein the United Kingdom.esco started providing online services to its customers from local storesusing internet service in 1995. It also started its own Internet Service Provider (ISP), tesco.net, asa source of connecting the online delivery service with internet access facilities. In UnitedKingdom this company has more online customers then other supermarket chain. Online systemof this organisation is very simple and more convenient for the customers who are interested toshop online and get delivery to their own door. It provides approximate time of delivery to itscustomers which ensure that someone is home to collect their items within the given time frame.Customers can pay the purchased amount through online. Most of the customers are kin to buyonline grocery products daily (Fritz, 2013). It has also made more complicated software tomanage the collection point and provide delivery of the items to its customers. Development ofonline services has many marketing benefits too. From the information which is recordedthrough online sell helps to find out what items are in high demand; what items need particulartypes of marketing and promotion; how much time customers invest to interact online andactually what their demand is. Information which is recorded in the computer database can alsoprovides feedback to the Tesco on rate of satisfaction and different response of the differentcustomers. The aim of this organisation is to increase its retailing services range as well astesco.com including telecom to one billion pound in profit. To achieve this strategy, it is
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