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MKTG30009 Internet Marketing of Tesco : Assignment

   

Added on  2020-01-21

11 Pages2786 Words146 Views
INTERNET MARKETING

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ..........................................................................................................................................1P1 Describe the role internet marketing has within a modern marketing context......................1P2 Describe how selected organisations use internet marketing................................................2TASK 2 ...........................................................................................................................................3P3 Explain the benefits to customers of a business using internet marketing............................3TASK 3 ...........................................................................................................................................4P4 Benefits and opportunities in 7P's by using the internet marketing.......................................4P5 How internet marketing has made Tesco more efficient, effective and successful...............5P6 Explain the challenges of globalisation faced by Tesco in using the internet marketing......5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7.........................................................................................................................................................8

INTRODUCTION Internet marketing is one of the form of the advertisement by which company canpromote its product and services through the internet channel such as web sites, emails, socialnetworking sites etc. this form of marketing promotion is widely increasing in today'sscenario(Mohammed al., 2003). Every different companies are using this advertisement mixmethod. The reason behind this the uses of internet is increases day by day. The company canreach to the large audience at a time and also it is less expensive then the other marketing mix. The company which is taken for this report is Tesco it a largest retail store in UK provinglarge number of product and services. The company is having its world wide business. Tesco isinto grocery, clothing, books, furniture etc. In this report the importance of the internet marketing has been discuss and how companyis using the tools of internet marketing to promote its products and services.

TASK 1 P1 Describe the role internet marketing has within a modern marketing contextNow a days there is many people who use the internet for different uses. It play aimportant role in the modern marketing. Companies are using the internet marketing to promoteits product to reach the large customers and to reduce the cost. Companies use web sites, socialnetworking sites, emails to advertise their products and bring the awareness of the productamong the customers. Internet marketing also help the company to understand the customerbehaviour(Omar, Bathgate and Nwankwo., 2011). Customers buy the product online and givesthe feedback and reviews for the product and services this help the company to improve theirperformance and brings new feature. By internet marketing organisation can increase their sales and revenues. Internetmarketing play important role to build strong relation between customer and organisation. Whichincrease the customer retention. Company can communicate with customer by sending emailsabout the new product arrivals and discount offers by the enterprise. Internet marketing have theadvantage of growing social media. It is shown that the companies who advertise their producton social media their sales are increases. Company can do promotion by the campaigns on socialmedia and also gives adds on the google. Internet marketing also gives the information about the customers taste and preferencesby tracking the webs, google, product visits by customers etc. internet marketing also helps toreduce the cost by not having the physical sources and also do not need human resources forinternet marketing to promote the product(Baloglu and Pekcan., 2006). Company can reduce thecost by not maintain the stock level they can make the contract with the other retailers and bythat company can provide the delivery to its customers. So it reduce the maintaining cost ofstock. Internet marketing bring the new concept and innovation in the marketing field whichchanges the scenario of promoting activities. P2 Describe how selected organisations use internet marketingThe company which is considered in this report is Tesco which the largest retail store inUK. Tesco is promoting its product on the internet marketing it helps to expand their businessand also helps to retain the customers. Tesco is having its own internet services provider whichhelp connect with online services through internet facility. Tesco doing the marketing activities

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