Internet Marketing in Business Assignment
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Added on 2020-01-28
Internet Marketing in Business Assignment
Added on 2020-01-28
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Internet Marketing inBusiness
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3TASK 1 ...........................................................................................................................................3P1. Describe the role internet marketing has within a modern marketing context .....................3P2. Describe how selected organisations use internet marketing................................................3TASK 2 ...........................................................................................................................................5P3. Explain the benefits to customers of a business using internet marketing............................5TASK 3 ...........................................................................................................................................6P4. Describe the benefits and opportunities to the business of using internet marketing withinthe marketing mix of a selected business ....................................................................................6P5. Explain how internet marketing has made a selected business more efficient, effective andsuccessful ....................................................................................................................................6P6. Explain the challenges of globalisation facing a selected business when using the internetas a marketing tool.......................................................................................................................6TASK 4 ...........................................................................................................................................6D2. Evaluate the effectiveness of internet marketing in meeting customer needs for yourselected business .........................................................................................................................6CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................72
INTRODUCTION Internet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Web and email to drive direct sales via electronic commerce, in addition to sales leadsfrom Web sites or emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines. In this report, the role internet marketing has within a modern marketing context, useinternet marketing benefits to customers, benefits and opportunities to the business internetmarketing has made a selected business more efficient, effective and successful, challenges ofglobalisation, effectiveness of internet marketing have been discussed. TASK 1 P1. Describe the role internet marketing has within a modern marketing context The internet marketing introduces the products and services online. Businessesthat aim for profit intend to market their products through the internet becauseit’s a helpful way of increasing the business’s profit. sells and also increases thenumber of their customers. Marketing in the business world is about finding outwhat customers want and expect from the business, therefore it is important toprovide the best and easiest way to operate the business. Internet is a quick wayfor the business to connect with its customers. Businesses tend to go onlinebecause they can easily promote their business into the global level, which is aninexpensive way. Internet marketing can also help the business achieve its smartobjectives, for example increase online sales by 15% by the end of 2010 orincrease customer maintenances by 20%. The SMART objectives are specific as itgives full information on what the business needs to do in order to achieve itsobjectives. It is also measurable to see whether the business is achieving theobjective successfully or not. Smart objectives can also be timely. realistic andachievable.P2. Describe how selected organisations use internet marketingThe three areas that you need to cover should include:3
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