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Study On Smart Restorations Limited - Elements Of Internet Marketing

   

Added on  2020-02-05

22 Pages4314 Words29 Views
INTERNET MARKETING1

TABLEOF CONTENTSIntroduction......................................................................................................................................4Task 1...............................................................................................................................................41.1 Explain the elements of internet marketing mix....................................................................41.2 Compare the internet marketing mix.....................................................................................51.3 Compare internet marketing tools that will be used by Smart Restorations Limited............61.4 Examine how the interactive order processing will work in Smart Restorations Limited....7Task 2...............................................................................................................................................8Covered in PPT............................................................................................................................8Task 3 and 4.....................................................................................................................................83.1 Conduct a secondary market research to gain an understanding of the industry or themarket..........................................................................................................................................83.2 Online survey to understanding what stops buyers to buy online.........................................93.3 How electronic customer relationship marketing can be used to manage customerinteraction..................................................................................................................................114.1 Outline internet marketing plan...........................................................................................124.2 Poster presentation on pay per click advertisement.............................................................13Conclusion.....................................................................................................................................14References......................................................................................................................................152

INTRODUCTIONInternet marketing refers to marketing of products and services through the means ofinternet sources which allows the business organization to grab the attention of numerouscustomer segments. The present research study has been made on Smart Restorations Limitedwhich is a small firm that specializes in buying and selling refurbished office furniture systems.Smart Restorations Limited has been using the sources of internet for the purpose of expandingthe level of customer reach. However, due to changing environment, the marketing team of the company recognizedthat print brochures are not that much effective; hence the business needs to shift towards thesources of internet marketing. Thus, in this context researcher has discussed the elements ofinternet marketing and along with that discussion has also been included regarding practices foronline public relations. Furthermore, in the research work, researcher has also acquiredunderstanding about the industry and the market place. Lastly, information has been includedregarding internet marketing plan and pay per click advertisement. TASK 11.1 Explain the elements of internet marketing mix Social media marketing: In contemporary scenario, the use of social media marketinghas been increasing to larger extent (Hanson and Kalyanam, 2007). This allows SmartRestorations Limited to ascertain the needs and demands of customers and according tothat, new furniture products can be brought at market place. At the same time, throughsocial media marketing, Smart Restorations Limited can aware people about theavailability of different furniture products and services. E-commerce: Using new tools and techniques of E-commerce, Smart RestorationsLimited can distribute its furniture products and services to different customers accordingto their preferences and areas of convenience (David and Susan, 2002). The tools seemsto be highly useful for Smart Restorations Limited since the techniques allows customersto get furniture products on time with different processes. Hence, this not only enhancessales; but also generates awareness among the end users about online services. 3

Online marketing: In modern world, the trend of marketing has been changing and allthe business entities have switched themselves towards the same source. The source isimperative to acquire attention of wide range of customers. Apart from the beneficialaspects, online marketing helps Smart Restorations Limited to influence the purchasedecisions of customers and as a result, the ratio of sales can be amended respectively. 1.2 Compare the internet marketing mixThe elements of marketing are also essential to apply in the case of internet marketing asthat aids the business entity to manage all the business practices in effective manner. For SmartRestorations Limited, it is crucial to apply all the elements for proper management of allservices. Product: Smart Restorations Limited needs to emphasize on quality products andservices so that requirements of customers can be met. Furniture goods are the chiefproducts which Smart Restorations Limited is selling to its customers; hence, properattention is required to give to the quality dimensions (Lin and Huang, 2006). 4

Price: Pricing strategies of furniture products should be appropriate so that accordinglycustomer’s attention can be acquired. In order to promote furniture products among themarket place, Smart Restorations Limited could opt for Price Penetration strategy inwhich at the initial stage, prices of the products can be set lower. After acquiring limitedmarket share, price level can be increased (Kiang, Raghu and Shang, 2000). Place: Online source is the most appropriate mode through which Smart RestorationsLimited can distribute its products and services to the customers. However, on the otherhand, several trade channels can also be used for the same purpose. Through this,consideration can be given to customer convenience. Promotion: Promotional sources like social media and digital marketing could beacquired for the purpose of promoting furniture products of Smart Restorations Limitedamong customers. This is also useful for developing suitable interaction with the endusers. People: Smart Restorations Limited needs to give adequate attention towards peoplemanagement so that services could be suitably delivered to the clients (Baloglu andPekcan, 2006). Process: Employees of Smart Restorations Limited are required to focus upon suitableprocesses which is essential from service delivery point of view. Physicalevidence: It is crucial for Smart Restorations Limited to provide severaltangible and several intangible services to the end users in the process of internetmarketing. This will not only maximize the interest of clients; but also it will encouragethem to promote the services to other customer segments. 1.3 Compare internet marketing tools that will be used by Smart Restorations LimitedAll the tools of internet marketing will be used in Smart Restorations Limited for diversepurposes. The sources are useful for Smart Restorations Limited so as to generate awarenessamong the customers regarding the availability of diverse furniture products. Search engine optimizer: Smart Restorations Limited can use SEO so as to inform thecustomers regarding the variety of products and services. Appropriate and reliableinformation is required to be communicated to the customers so that they can takedecision to get the products and services (Charlesworth, 2009). 5

E- Mail marketing: The source is typically utilized for generating awareness among endusers regarding different furniture products. Through, E-Mail marketing, SmartRestorations Limited can send mails to the end users in the form of promoting theservices. Along with this, company can also keep track records about the orders that arebeing placed by the end users. Interactive order processing: With the help of interactive order processing, customers ofSmart Restorations Limited can purchase suitable products and services as per theirrequirements (Fillis, 2010). Among the variety of products, customers can select thesuitable one and as per the convenience customers can place order for the same. Themode also aids the end users to select suitable payment method. 1.4 Examine how the interactive order processing will work in Smart Restorations LimitedInteractive order processing is an essential mode through which customers can reviewcompany’s profile and at the same time, they can place order as per the requirements. Theprocess has been discussed in the below section:At the initial stage, it is crucial for Smart Restorations Limited to choose a supplierthrough which business entity can sell its products and services. Afterwards, products needs to be selected which will be delivered through approachingthe suppliers (Radhamani and Rao, 2012). 6Internet marketing tools E-mail marketingInteractive order processingSearch engine Optimizer

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