Internet Marketing: Elements, Tools, and Strategies

INTERNET MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Internet marketing elements..................................................................................................1
1.2 Internet marketing mix elements...........................................................................................2
1.3 Compare different internet marketing tools, e-tools that will be used..................................3
1.4 Working of interactive order processing...............................................................................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................4
3.1 Secondary market research for development of market........................................................4
3.2 Design online survey for stop buying from stores.................................................................5
3.3 Use customer electronic relationship marketing for manage business activities...................6
TASK 4............................................................................................................................................7
4.1 Internet marketing plan..........................................................................................................7
4.2 Pay Per Click Advertising.....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Internet marketing play very important role for ascertain effective results at workplace. In
respect to this, company have to take functions which maintain results at workplace. With the
help of development, every business can easily lead with various positive outcomes. For analysis
internet marketing, Smart Restorations Limited selected for operate effective functions. They are
operating in furniture products selling. Thus, the company want to enhance their operations
through achieve targets at workplace. In order to understand profitability, present report is focus
on element of internet marketing which need to be taken for development of cited firm
operations. Furthermore, report also covers interactive processing system for business
development. Moreover, it also includes mechanics of search engine marketing for maintain
business outcomes. In addition to this, it also conducts secondary market research to gain
industry of the market. At last, it determines online internet marketing plan for manage effective
functions.
TASK 1
1.1 Internet marketing elements
In the current era of digitalization, it has been assessed that internet has become one of
the best element for marketers to influence target customers. Thus, it helps in attracting large
number of buyers with the help of e-commerce websites (Lee, 2014). Smart Restoration Limited
uses internet marketing elements in regard to expand its business operations and thus enhances
the reach and scope of firm in market. Following are the different elements of internet marketing
such as-
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 Digital marketing- It is one of the element of internet marketing that helps in promoting
the products or services through digital channels. Thus, using such channel helps in
influencing large number of customers towards furniture products (Ward and Sweetser,
2014).
 E-commerce- Further, it is another element that helps in selling and buying of products
online. Thus, using different e-commerce channels it helps in improving the sales and
profitability of firm in market. Smart Restoration Limited uses e-commerce channel and
thus helps in offering wide range of furniture products to influence target customers (Sari,
Naami and Fathi, 2016).
 Social media marketing- Moreover, it helps in promoting the business through social
media marketing such as Facebook, Yahoo and YouTube etc. All these websites helps in
influencing customers towards firm through providing them useful information regarding
furniture products (Ramsaran-Fowdar and Fowdar, 2013). It also helps in improving the
overall performance of firm in market.
 Banner advertising- Such technique helps in providing useful medium through which
Smart Restoration Limited can demonstrate all the required products and services that
could be published upon banner. Thus, it helps in recognizing the brand and thus showing
the advantages of product on banner. However, it helps customers to make aware
regarding improving the overall performance of firm in market (Akincilar and
Dagdeviren, 2014).
1.2 Internet marketing mix elements
Internet marketing mix elements helps to perform the business operations in an effective
manner. It involves product, price, place and promotion for Smart Restoration Limited which are
as follows- E-product- Smart Restoration is a SME and thus it sells its products through online
medium so that large customer base can be attracted towards firm. Hence, it is essential
for firm to improve its product range so that wide number of consumers could be satisfied
(Shams, 2016). Cited firm sells furniture product to online customers and provide
discount options to customers. E-price- Further, it provides superior quality furniture products through using penetration
pricing policy and thus attracts more number of customers towards firm. However, it is
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