Internet Marketing Trends and Strategies
Added on 2020-01-07
21 Pages3901 Words223 Views
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INTERNET MARKETING
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Explain the element of the internet marketing.....................................................................11.2 Evaluate the internet marketing mix.....................................................................................21.3 Compare internet marketing tools, e Tools that will be used................................................31.4 Examine how the interactive order processing will work.....................................................4TASK 2 ...........................................................................................................................................5Covered in ppt.............................................................................................................................5TASK 3..........................................................................................................................................123.1 Secondary market research to gain an understanding of the industry or the market..........12Key sources of secondary market research .............................................................................123.2 Online survey to understanding what stops shoppers from buying online.........................133.3 Use of electronic customer relationship marketing to manage customer interactions .......14TASK 4 .........................................................................................................................................154.1 Produce an outline internet marketing plan........................................................................154.2 Create a poster presentation on pay per click advertising ..................................................17CONCULSION..............................................................................................................................17REFERENCES..............................................................................................................................18
INTRODUCTION Internet marketing is one of the type of the marketing in which the company use onlineweb and email to promote their product and services. These days internet marketing has thewider scope because now a days large number of population is using the internet on theirdifferent devices like mobile phones,laptops, tablets etc. It is a form of marketing by whichcompany can promote it brand and increase the sales by the web and online tools of themarketing(Jobber and Ellis-Chadwick., 2012). The company can promote its brand nametargeting the large population at a time and in quicker and easy way. In this report the company which presenting is smart Restorations Limited companywhich buy and sell the used and refurbished office furniture systems. This company is facing theproblem to increase awareness of the brand name so they get the partnership with the anothercompany name Medium Blue Search Engine Marketing which a online web designing companyby which smart restoration improve its marketing strategy. In this report the element of the marketing and the tools which are use in internetmarketing has been discuss. Different marketing mix studied in this report to get the clearunderstanding about the topic. TASK 1 1.1 Explain the element of the internet marketing.Internet marketing is a very important concept of the marketing. It help the company toadvertise its product and brand name among the customers. To understand about the topicfollowing are the element of the internet marketing.Web design:- web design is a one of the elements of internet marketing. It is veryimportant for every company to design or to have the website of the company because thewhen the company do the advertisement the customer can find the product on website todo their final actions(Sweeney, MacLellan, and Dorey., 2015). If company doesn't havethe website it is difficult for customer to search product. It can decrease the availabilityof the product and effect the brand name of the business enterprise. Social networking sites:- this also the important element of the internet marketing as theuse of social media is increasing day by day. So for the wider range company can use thiselement to advertise its product by that the enterprise can reach to the large public. Some1
of social media are twitter, Facebook, Instagram, Pinterest etc. company create its ownpage on this media and customer get the information about the product attributes, pricesetc. search engines:- in this type of element the company can make its brand name visible onthe search engines like google and yahoo. By this the customer find the various site andportal on which the product is available. Email:- email is the one of the elements which company use to promote and advertise itsproduct and services. In this type of element the company get the email address of thecustomers and send the mail about the customer product, new collection arrival, discountsgiven to the customers, coupons etc.1.2 Evaluate the internet marketing mixMarketing mix is a controllable elements from which company can attract the customersto buy its product and services it very important to understand these factors because theyinfluence the customer to buy the enterprise product(Sozinova, and Fokina., 2015). Followingare the factors of the internet marketing mix.E-Product:- product is the first marketing element in which company decide whatservices and product enterprise has to provide to the customers. The product has thedesign, features which can attract the the customer to buy. In context to the smartRestorations Limited company is dealing with the office furniture so the product can bethe different range of the furniture company provides like table, chair etc. E-Price:- price is another important factor of the marketing mix. Before selling anyproduct the company has to give the price of particular product and services. Pricing canbe done on these basics like by value of the product, according to the competitor pricing,customer buying power. E-Promotion:- another marketing mix is promotion. In this company will decide thedifferent channels by which they can advertise the product and generate the awareness forthe product and services. They are different channels and promotion mix by whichcompany promote its product. In context to the company they choose the internetmarketing to advertise its commodities. Some of the mediums by which the companypromote its good like by social media, search engines, emailing, messages etc. internetmarketing is the cheaper and quicker way to promote its product.2
E-Place:- place is the last element of the internet marketing. In this company choose theplace at which the customer can buy the products. In e-place there is no visible store,layout for buying the good the place where the product is available is online portal,company official websites. 1.3 Compare internet marketing tools, e Tools that will be usedThere are various marketing tools which are used to advertise the product and help toachieve the company goals(Jain, Ahuja and Medury., 2013). The business enterprise can us thesemarketing tools to reach the customer and present their customer in front of them. There aredifferent tools used in the offline marketing and online marketing. Following are e-tools whichis used in the internet marketing.Company official website:- every company need to design its official website by whichthey can provide thee product to the customers. So it is important to design the websiteproperly because it is a online platform to purchase the product. Company should makeits website in a manner so that the customer can easy access and in quicker time. Theproduct layout should be according to the different segment like premium and masses. Online advertisement:- advertising product online is one of the tool which companycan use. In this the company prepare the advertisement, poster, presentations,videosupload on the online marketing channels. The online advertisement can be done on thesocial sites, different portals. Some of the sites are you tube, LinkedIn, Facebook. Thecompany has its own page on these sits or bloggers who promote the product by usinghashtags.Online distribution and payment process:- company can use the third party to sell itsproduct. They can choose the distribution online shopping sites like snap deal, flip kart ,jabong ,mantra etc. in context to the company thy are dealing which furniture so they canchoose peperfry to sell its furniture. They use the online secure payment from their debitcard. Credit card or wallet, paytym. The company gives the special discount rates on theparticular bank and also provides the EMI option to purchase the product. 1.4 Examine how the interactive order processing will workIn online business the companies design the website or portals in manner so that is easilyaccessible and easy to use. The customer follow the process to buying the product online thatprocess is termed as interactive order processing in with the customer follow the steps to order or3
purchase the goods. The first step when the customer visit the online shopping websites exampleflip-kart,peperfry. amazon, snap deal etc. second step is to search the product from the abovetoolbar according to category, prices(Chen., Fay and Wang., 2011). Customer rating. Third stepis to select the product customers likes and add the product in the buying cart. Fourth step is tovisit the cart to final purchase of the product choose the quantity. Fifth step is to enter thepersonal details like phone number, name address, pin code etc. sixth step is to select thepayment method like cash on delivery. Credit card,debit card, pay-pal,wallet. These mode ofpayment are secure for the money transaction. The final step to proceed and confirm the order.After the interactive order processing has been done the customer have to give the buyingexperience from the particular website. By this feedback company can improve the website asper the customer reviews and comments. Every different organisation has the different process. They have different designs andpresentation on the websites some of the company assists personal consultant to guide thecustomer. Like in cosmetics the video is there to show the demonstration of the product. Somewebsite offer to try the product by uploading the pictures. In context the smart RestorationsLimited company can assist the customers by shopping the suitable furniture according to thearea, nature of the business etc. TASK 2 Covered in ppt4
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