Digital Marketing of Smart Restoration Limited : Report

   

Added on  2020-01-28

13 Pages3894 Words33 Views
INTERNETMARKETING
Digital Marketing of Smart Restoration Limited : Report_1
Table of Contents
Digital Marketing of Smart Restoration Limited : Report_2
INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Elements of internet marketing........................................................................................31.2 Internet marketing mix.....................................................................................................41.3 Internet marketing tools and eTools.................................................................................41.4 Examination of interactive order processing....................................................................5TASK 2............................................................................................................................................52.1 Mechanics of Search engine marketing............................................................................52.2 Email marketing Newsletter.............................................................................................62.3 Online public relations.....................................................................................................62.4 Use of digital media..........................................................................................................7TASK 3............................................................................................................................................83.1 Online market research.....................................................................................................83.2 Design of online survey....................................................................................................83.3 Use of electronic customer relationship marketing..........................................................94.1 Internet marketing plan.....................................................................................................94.2 Poster presentation on pay per click advertising............................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Digital Marketing of Smart Restoration Limited : Report_3
INTRODUCTIONInternet marketing can be defined as the marketing through social media with the access ofinternet access. It basically works on the digital marketing concept when digital platform is usedfor the marketing of such products and services of any particular organization. The purposebehind using the digital marketing or internet marketing is to advertising and marketing of anyorganization. Smart Restoration Limited is an organization is a UK based company that providesthe refurbished office furniture in all over UK and other countries. In this report theunderstanding of the market with the help of internet has discussed (Christiansen, 2011). Digitalmarketing communication is the medium to do the promotion. The context has outline of thecustomer relationship management and the plan of internet marketing that has to be follow bythis company for their promotion and advertisement.TASK 11.1 Elements of internet marketingDigital marketing is the medium through which the marketing procedure can be done.There are so many approaches that are in trend for the marketing purpose. The technologies areutilised by the brands and various companies for the marketing. The platforms of digitalmarketing is increasing day by day, so people are using that platforms for shopping. Theefficiency of digital marketing is more than the other marketing approaches.There are 4 basic elements of the internet marketing:Wind (Email marketing)- Email marketing is an easier way of marketing. Smart RestorationLimited can use it for sale promotions, to attract the people by offering such offers by email. It isso cheap in cost and time consuming also (Omar, Bathgate and Nwankwo, 2011). The email marketinghave got so easier by using the automation tools for that.Water (Social media strategy)- Water is so essential for a human as well as the social mediastrategy is so important for the successful business. It is so helpful to get connected with thecustomers, which can increase the awareness of the brand in people's mind. The social medianetworks are quite flexible for Smart Restoration Limited.Fire (PPC campaign)- The fire element of digital marketing is known as PPC campaign. Theconcept that give top position to the website of Smart Restoration Limited is known as pat perclick. For searching by keyword it is also so valuable.
Digital Marketing of Smart Restoration Limited : Report_4

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