The Mechanics of Search Engine Marketing

This presentation explores the mechanics of search engine marketing, including the use of keywords and SEO to increase visibility. It also discusses the advantages and disadvantages of SEO for organizations. Additionally, it covers the importance of opt-in email marketing newsletters and online public relations in internet marketing. Finally, it explains how digital media communities, such as instant messaging, chatrooms, group discussions, blogs, and social media, can be used in business.

INTERNET MARKETING

SMART RESTORATION LIMITED

THE MECHANICS OF SEARCH ENGINE
MARKETING
 The search engine
marketing is the
process of internet
marketing of the
products of the
organisations
 The exact keywords can
help both the
organisations and
customers to search out
the product
 The SEO increases the
visibility of the search

IN THE CASE OF SEO, IT HAS
VARIOUS ADVANTAGES AND
DISADVANTAGES. THE
ADVANTAGES AND
DISADVANTAGES ARE FOLLOWING:

ADVANTAGES
 This process is cost-
effective and for the
search, there are not
any kind of
requirements for
payments.
 The organisations get
the big opportunity to
advertise products all
over the world
 It increases the
reputation of the
company.

DISADVANTAGES
 The position in the
search engine is not
predictable. The
organisation can stay
in any part of the
search engine.
 It sometimes takes few
minutes to show in the
search engine and
sometimes it takes
over a month to show it
on the search engine.

A SUITABLE OPT-IN EMAIL MARKETING
NEWSLETTER
 One of the vital parts of
the internet marketing is
the email process
 The e-mail process of
marketing help the
organisation to connect
with the people around
the world
 The information of the
products of the
organisation shared by
the email of the persons

OPT-IN EMAIL NEWSLETTER
SMART RESTORATION LIMITED
SIGN UP HERE FOR OUR
NEWSLETTER
NAME
E-MAIL ID
PASSWORD

THE GUIDELINES FOR THE PROPER PRACTICE IN
ONLINE PUBLIC RELATION
 The online public
relation is the process to
build the good rapport
with customers around
the world
 Maintaining relation with
the public the
organization can get the
gone opportunities of
business and also can
improve commercial
profit of the organisation

IN THE CASE OF THE BUSINESS
ORGANISATIONS, LIKE SMART
RESTORATION LIMITED THERE ARE
THE ADVANTAGES AND
DISADVANTAGES OF PUBLIC
RELATIONS.

ADVANTAGES
 The organisations can get the
opportunity to increase the
sale of their products.
 The organisation can grow
their business process widely
all over the world.
 Can get information about the
requirements of the customers
and as per the requirements,
the organisation can
implement in their service
system.
 The process cost -effective
 It improves the power and
support of the organisation
and builds the proper position
in the market of competition.

DISADVANTAGES
 The main disadvantage of online
public relation is to conduct the
process successfully. As the
organisation does not know the
intention of the public with whom
they are creating the relation, so it
provides the negative effects.
 In order to get the proper responses
of the public, it is very difficult to
process, The public can deny
providing the proper answers to the
questions of the organisation. Thus,
the organisation fails to collect the
appropriate information about the
requirements of the customers.
 The organisations can various
negative issues due to the work of the
customers with negative intention.
The negative intention of the
customers can damage the work
process of the organisation.

THE WAY TO USE DIGITAL MEDIA COMMUNITIES
IN BUSINESS
 Instant
messaging
 Chatroom
 Group
discussion
 Blogs
 Social media

INSTANT MESSAGING
 In order to use the digital
communities, the
organisation uses the
process of instant
messaging. By conducting
the instant messaging the
organisation share all the
information about the
products. By messaging
the organisation provides
the information to the
subscribed customers. The
customers can get the
proper information and
help also.

CHATROOM
 The chatroom is one of the
most common ways to
share the information with
both the customers and
other employees of the
organisations. The gift of
developed technology is
chatrooms. By using the
process the business
system of e organization
become easy. It provides all
the important information.

GROUP DISCUSSION
 The process of group
discussion is the most
effective way. The
responsible departments
and employees can
conduct the process of
group discussion and can
share the essential
knowledge and
information with each
other. By sharing the
information they can
conduct implementation
in the required parts of
the business.

BLOGS
 Providing necessary
information in the blogs
of organisation can use
digital media
community in the
business process. By
writing the blogs Smart
Restoration Limited can
share all the important
information. The
involvement possibility
of the digital media
increases by the blo0g
system.

SOCIAL MEDIA
 The organisation can use
the social media in their
business. All over the world
maximum people
connected with the social
media and use of social
media daily. Using their
social media, like
Facebook, Youtube and so
on, the organisation can
share the information
properly. It is the easiest
way to each to the
maximum people of the
world.

REFERENCE LIST
 Išoraitė, M., (2017). INTERNET MARKETING THEORETICAL
ASPECTS. Ecoforum Journal, 6(1).
 Yang, Z., Shi, Y. and Wang, B., (2015). Search Engine Marketing,
Financing Ability and Firm Performance In E-Commerce. Procedia
Computer Science, 55(6), pp.1106-1112.
 Waheed, A. and Yang, J., (2017). The Effect of E-Marketing and Outdoor
Media Advertising on Exploratory Consumer Buying
Behavior. International Journal of Customer Relationship Marketing and
Management (IJCRMM), 8(1), pp.30-48.
 Bilgihan, A. and Bujisic, M., (2015). The effect of website features in
online relationship marketing: A case of online hotel booking. Electronic
Commerce Research and Applications, 14(4), pp.222-232.