Report on Internet Marketing in Business (DOC)
9 Pages3154 Words33 Views
Added on 2020-06-04
Report on Internet Marketing in Business (DOC)
Added on 2020-06-04
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INTERNET MARKETINGIN BUSINESS
Table of ContentsINTRODUCTION ...............................................................................................................................3P1. Describe the role internet marketing has within a modern marketing context..........................3P2. Describe how selected organisations use internet marketing....................................................4P3 Explain the benefits to customers of a business using internet marketing.................................4P4. Describe the benefits and opportunities to the business of using internet marketing within themarketing mix of a selected business .............................................................................................5P.5 Explanation of how Internet Marketing has made Tesco more efficient, effective and successful.........................................................................................................................................6P.6 Explain the challenges of globalisation facing Tesco when using the internet as a marketing tool...................................................................................................................................................7CONCLUSION ...................................................................................................................................8REFERENCES ....................................................................................................................................9
INTRODUCTION Internet marketing in present age provides one of the most economical and suitable methodso as to communicate the promotional message of the organization to their intended consumersegment. Internet marketing includes various tools such as email, search engine marketing andsocial media marketing etc. Internet marketing is beneficial for marketers as it is highly costefficient and helps marketers to achieve their marketing objectives by targeting their consumersegment. Internet marketing, therefore, is about the using the internet in achieving marketingsuccess rather than being about the technology itself. As customers demand more from digitaltechnologies, the technologists themselves are integrating functions and making it easier for morecustomers to take part. This is a trend that marketers can use to their advantage. P1. Describe the role internet marketing has within a modern marketing contextThe Role of Internet Marketing: Internet marketing is a useful tool that advertisesproducts and services on-line. In the world of today, people can even purchase products andservices on-line, and they will be delivered straight to the recipient's door. This is because it isquicker than searching for items in a shop, quicker and easier to purchase than buying items in ashop, and possibly waiting in a queue. Now there are millions of users purchasing items on-line,businesses are now putting their businesses on-line and advertising their products through theInternet, because they will gain additional profit depending on the amount of people who enter theirwebsite. It is also the easier way to communicate and connect with their customers. Businesses willalso be more likely be able to advertise their business from a global perspective, at a reduced price.They can achieve their SMART objects easily (Olsen and Johnson., 2013). SMART objectives aremeant to be SPECIFIC and to specify what they need to do in order to achieve these objectives.SMART objectives are also known to be TIMELY, REALISTIC and ACHIEVABLE. Businesses usea method called the 'Marketing Mix' in order to achieve their aims successfully as well. eBay: This on-line business targets their audience by giving customers informationdepending on what they bought previously, and gives them suggestions on latest deals that reflectwhat the consumer bought recently (Peppers, Rogers, 2013). eBay can also give customersadditional information, depending on where the customer buys the products from. For example, if acustomer purchases a dress from somewhere from the USA, eBay may sugges additional dressesfrom the USA or within the nearest postcode. Psycho-graphically, there are variables that relate tovalues, personality, taste of interest, attitudes and lifestyles. These is also known as IAO Variables -Interests, Activities, Opinions. This can be contrasted with demographic variables as well, such asbehavioural variables, age and gender or usage rate or loyalty. These variables reflect eBay as a
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