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Assignment Internet Marketing in Business

   

Added on  2020-06-04

10 Pages2799 Words27 Views
Marketing
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Internet Marketing in Business
Assignment Internet Marketing in Business_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Describe the role internet marketing has within a modern marketing context.................1P2 Describe how selected organisations use internet marketing............................................2TASK 2............................................................................................................................................2P3 Explain the benefits to customers of a business using internet marketing........................2TASK 3............................................................................................................................................3P4 Benefits and opportunities to the business of using internet marketing ...........................3P5.How internet marketing has made a selected business more efficient, effective andsuccessful................................................................................................................................4P6. Explain the challenges of globalisation facing a selected business when using the internet ................................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Assignment Internet Marketing in Business_2

INTRODUCTIONIn the recent era, marketing is very important for enhancing awareness of products andgoods in external market place. At this time using smart and innovative techniques for marketingprocess such as online, internet marketing. There has available all over information and offerswhich has been provided by company fro customers. This is best technique for attracting highnumber of consumers towards enterprise and their products as well (Christiansen, 2011). Thisresearch report will be discussing about different role of internet marketing and major benefitsfor organisations. During the internet marketing process has to be face many challenges andproblems as well as has to be find out better and effective solutions to resolve them. Walmart isone of the famous retail market in UK, for developing awareness of new products in UK, soemployment using smart marketing techniques and electrical payment system. TASK 1P1. Describe the role internet marketing has within a modern marketing context.At this time most of the companies are using smart and internet techniques for developingproduction level of products and build a effective image in external market place. That's why itplays very eminent role which is stated under following: Internet marketing: Online advertising, also called Internet advertising, uses theInternet to deliver promotional marketing messages to consumers. It includes emailmarketing, search engine marketing, social media marketing, and many types of displayadvertising. B2C marketing: B2C simply stands for business-to-consumer. B2C is an e-commercebusiness in which the exchange of goods and services is conducted between businessesand consumers through the Internet (Fan and Tsai, 2010). B2B marketing: B2B marketing is a short form of business to business marketing. It canbe defined as a marketing technique where a business outsources another business to doits marketing for them. The marketers must consider factors such as the target group, theproduct/service and pricing among other considerationsC2C marketing: C2C stands for customer to customer. C2C transactions generallyinvolve products sold through a classified or auction system. Products sold are often used1
Assignment Internet Marketing in Business_3

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