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Report on Internet Marketing In Business - TLC Marketing UK LTD

   

Added on  2020-06-05

9 Pages2954 Words70 Views
Internet Marketing InBusiness

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Role of internet marketing has within a modern marketing context.....................................1P2. How TESCO use internet marketing....................................................................................2TASK 2............................................................................................................................................3P3. Explanation of benefits to customers of a business using internet marketing......................3TASK 3............................................................................................................................................3P4. Benefits and opportunities to business of using internet marketing within marketing mix..3P5. Use of internet marketing to make a selected business more efficient, effective andsuccessful....................................................................................................................................5P6. Potentials challenges of globalisation facing a business when using the internet marketing.....................................................................................................................................................5TASK 4............................................................................................................................................5D1. Effectiveness of internet marketing in meeting customer needs..........................................5CONCLUSION................................................................................................................................6REFERECES...................................................................................................................................7

INTRODUCTIONMarketing an significant subject for organisation which are working in competitiveenvironment. Internet marketing is latest trend in which marketing activities are done by internetmediums like: E mail and Social Media (Jobber and Ellis-Chadwick, 2012). Most of theorganisations are using modern marketing concept in which companies are providing a betterproducts and services to customers according to their needs. This report is based on TLCMarketing UK LTD. (Marketing agency) and Marketing Week (Magazine Publisher) to givebetter explanation on internet marketing. This report is having focus on role of internetmarketing for modern marketing concept, use of internet marketing for company, it's benefitsand opportunities of internet marketing. It is having details on use of internet marketing todevelop a business, barriers of internationalisation of internet marketing and effectiveness ofinternet marketing for to meet consumer needs. TASK 1P1. Role of internet marketing has within a modern marketing contextThe function of marketing is to operate en generate profit and also attract and keepcustomers. Marketing exist wherever goods and services are bought and sold. Nowadays, in themodern world, marketing is very important! Internet marketing is a continuation of the oldmarketing practices. Modern Marketing is a holistic, adaptive methodology that connects brandswith real customers and drives business results by blending strategy, creative, technology andanalysis. Internet marketing is not a singular approach to raising interest and awareness in aproduct. Because of vast number of platforms Internet creates, field encompasses severaldisciplines. It involves everything from email, to Search Engine Optimization (SEO), to websitedesign and much more to reach an ever-evolving, ever-growing audience.Internet marketing plays a huge role in modern marketing concept because it is based oncustomers so it is essential for companies to make a proper communication with their consumersto identify their needs an make changes accordingly (Hung and et. al., 2012). Here is role ofinternet marketing in modern marketing concept;Product developer: Nowadays is organisations are able to create an attractive page for eachproduct, add information and videos/photos, they can take review of their products from theirt6argeted customers to make more better products. 1

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